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No hit-or-miss with Fuji Xerox marketing tool

Tuesday, 28 August 2007
By Print 21 Online Article
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Design to help print providers enhance their variable data publishing services by managing data for direct marketing campaigns, HitList aims develop stronger relationships between digital print enthusiasts and marketing organisations through personalised printing, reduced mail costs and better tracking of campaign results.

Data is a force to be reckoned with and should never be under-estimated according to Eliot Harper (pictured), production workflow marketing manager at Fuji Xerox. "The key to any successful direct marketing campaign is data," he said.

"Incorrect or poor quality data severely impacts the campaign response rates and return-on-investment. By offering a solution to database accuracy, the value of customised communications becomes a high value marketing proposition that is hard to deny."

Stand-alone deployment, data control and improved data quality are the main benefits for HitList users which Steve Hall, marketing manager believes helps partners and their clients to develop profiles of their customers.

"The importance of making your marketing message relevant to individual recipients means companies must develop rich data and establish permission-based marketing," he said. "HitList, together with Fuji Xerox’s cross media, variable data solutions brings intelligence to direct marketing, lowering costs, whilst significantly increasing response rates."

Pre-release feedback from customers has all been positive and promising, Harper said. He believes that direct marketing campaigns can now reach the heart of consumers effectively.

"HitList provides the missing link in direct marketing," he said. "Print providers can now harness high impact opportunities for their customers – via document personalisation, data tools and digital production – with truly measurable results."

A 60-day trial of HitList is available by registering at www.hitlist.net.au

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