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NZ mailing house sets the pace with variable data

Friday, 23 July 2010
By Print 21 Online Article

Western Mailing, the largest privately owned mailing house in New Zealand, is producing 10 million VDP documents every month.

A further investment in digital colour print, with the purchase of four Xerox Color 1000 machines has reinforced the company’s offering to the marketing and essential mail industry. According to Gary Lewis, founder and MD the purchase is a strategic decision.

“This will consolidate our position in the market and also open many new doors for us. By adding this technology to the people and skill sets we already have; such as security, personalisation and mailing, it will place us in a market leading position for the next few years”

Western Mailing has already taken full advantage of the technology by running a 50,000 full colour, fully variable print job just a few days after the installation. It purchased two machines for Auckland and two for the Wellington site.

The company produces millions of pieces of mail each year and understands the mailing market exceptionally well. Wade Lewis, Gary’s son, is up beat.

“As an Account Director you are always looking for a competitive advantage for the sales team to take to their clients. Building on all our in house mailing proficiencies we will become a market leader in the emerging personalised multi-channel marketing segment, hybrid mailing, dynamic document construction and customer data visualisation segments.”

This article originally appeared in DIRECT.

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