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Océ Colorado set to pop up in Brisbane

Friday, 01 June 2018
By Print 21 Online Article
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The Océ Colorado 1640.

Océ’s Colorado 1640 UVgel wide-format printer will kick off its Australian tour in Brisbane next month with a pop-up showroom, which will give potential customers the opportunity to see the machine in action.

The showroom will feature Océ product and technical specialists putting the wide-format printer through its paces. According to Jane Cox, business development manager for graphic arts at Océ Australia, the event is designed to show off the Colorado 1640 at a time that suits customers. “We know how hard it is for people to make time in their schedules to investigate new technologies at a corporate head office or showroom, so rather than expect the market to come to us, we’ve decided to bring the showroom and applications to the market in a convenient, interesting and fun way,” she said.

Billed as a ‘Latex killer’, the 64-inch Colorado is Océ’s first machine to use UVgel technology, and won a Print21 Hot Pick at PacPrint last year. “We can talk about the Colorado all day and tell you why we believe UVgel is the future of print, but it’s not until you see it in action that you really appreciate the advantages it can offer,” said Cox.

“The Pop Up Showroom gives you the opportunity to produce a range of applications produced on the Colorado, customised to your requests, so you can see for yourself the quality and versatility it offers. We will have our local team on hand to walk you through the process, break down the impact of the technology and crunch the numbers, to see how it can revolutionise your business.”

The pop-up showroom will be in Brisbane from July 16-27, and reservations are essential. For more information, contact

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