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Octopus stretches its tentacles into Queensland

Monday, 20 August 2007
By Print 21 Online Article

CyraChrome announces the installation of an Octopus X4 UV wide format printer at Brisbane-based signage specialists ISS.

The new printer was unveiled at a launch party held by Innovative Sign Solutions, the Brisbane-based signage specialists, where it was introduced to an invited audience of customers and work colleagues by the proud new owners, Malcolm and Corinne Matthews (pictured right).

The occasion also marked the opening of new production facilities for Innovative Sign Solutions in the Brisbane suburb of Newstead, as well as a new corporate identity and branding for the company designed to highlight its latest capabilities and business philosophy.

Malcolm Matthews welcomed attendees to the company’s new premises and thanked everybody involved for helping to bring the dream of expanding the company’s capacity to fruition.

Michael Laird, CyraChrome managing director, was also on hand to help launch the new printer and invite everybody to witness the star attraction going through its paces.

This latest installation of an Octopus X4 digital printer in Brisbane continues the highly successful introduction of the system to Australia since its launch last year.

(Right: Malcolm Matthews and Sam Hawkins of Innovative Sign Solutions demonstrate the new Octopus with Roger Lundgren from CyraChrome)

The printer offers the most cost-effective, high quality production system for wide format UV printing on the market, capable of printing up to 2040mm wide on either roll-to-roll or rigid substrates up to 40mm thick. Its UV-curable inks can print on practically any substrate from conventional signage media (cardboard, banners, mesh and vinyl sheets) to wood, metals, glass and ceramics.

The Octopus X4 is manufactured by Czech printer specialists Grapo, and is distributed exclusively in Australia by CyraChrome.

Speaking after the launch, Malcolm Matthews paid tribute to the hard work and dedication of CyraChrome, particularly that of Phil Burrell, the CyraChrome representative in Queensland, for making the installation possible.

“Phil was very patient, he made himself available, nurtured our dream and followed it through all the way,” he said.

CyraChrome also assisted by providing a wide range of printed samples from the Octopus to demonstrate the variety of possible applications and to help target potential new customers.

Matthews said he was initially attracted to the Octopus because of its versatility in output onto both flexible and rigid substrates, the quality of its components and the expertise in colour management provided by CyraChrome. Twelve months of research into solvent and UV inks had also shown that UV printers are a much safer option, both operationally and for the environment.

Complete signage service

Innovative Sign Solutions began life in Brisbane five years ago when Malcolm and Corinne moved there from Broome. The company originally offered a specialty engraving service to the local market using both mechanical and laser engraving equipment.

From this base, the company has built a complete signage service, including engraving, etching, backlit signage, thermal printing of name badges and ID tags, fleet graphics and fabricated signage, culminating in the installation of the Octopus printer for all types of UV printing onto flexible and rigid substrates.

Malcolm Matthews said the goal of the company had always been to provide the best possible experience for its customers, a fact reflected in the 87% referral rate from existing customers.

“It’s a question of convincing the client that they’re dealing with the right company,” said Matthews. “We offer a money back guarantee on our work and, in four years of operation, we’ve never had anybody say they’re not happy with the service.”

The new Octopus produced its first paying job on the day following its launch and already interest from new and existing customers is high. Matthews intends to offer a bureau-type service to local signage market, building on the reputation of the Octopus for quality and flexibility allied with the commitment to service provided by everybody at Innovative Sign Solutions.

This article was brought to you by Cyrachrome Pty Ltd

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