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Orora and EFI enter VR at Auspack

Friday, 29 March 2019
By Jake Nelson

A whole new world: Peter Hoermann, EFI (right) guides Print21 editor Wayne Robinson through a VR demo of the EFI Nozomi C18000.

Orora is hosting a virtual-reality demonstration of the EFI Nozomi C18000 inkjet press for corrugated board at Auspack 2019 in Melbourne this week.

Visitors to stand C080 will get the chance to see the high-speed packaging press in action through VR. Orora is the first Australian company to install the Nozomi C18000, which went into its Melbourne plant early last year; it later became the first company in the world to add white ink to the press.

According to Megan Bisson, senior regional marketing APAC at EFI, the demonstration is a great opportunity to see how the Nozomi operates.

“EFI’s game-changing, single-pass corrugated packaging press, EFI Nozomi C18000 can be viewed at Auspack on the Orora stand,” said Bisson. “Since its size makes displaying the ultra-high speed machine at the event impossible, visitors to Auspack can experience firsthand the direct-to-corrugated LED inkjet corrugated display and packaging production through a virtual reality experience.”

EFI and Orora aim to give attendees plenty of what it says are aha moments when viewing the machine, added Bisson.

“They’ll be positioned to look inside the machine, open the printer doors to see carriage movement and point and click to load media, initiate printing, and simulate refilling ink. There will be a VR experience operator onsite to guide you and answer any questions you may have,” she said.

Also on the Orora stand are Limitronic in-line digital printers, which it bills as a great solution for reducing or eliminating plastic labelling used on cartons, and a variety of other packaging equipment.

Auspack 2019 concludes today at the Melbourne Convention and Exhibition Centre.

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