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Orora demonstrates in-line digital print

Friday, 29 March 2019
By Jake Nelson

Digital packaging opportunities: Andrew Russo, Orora (right) with Print21 editor Wayne Robinson.

Orora is running live demonstrations of its Limitronic in-line digital printer at Auspack 2019, promising that it will unlock entirely new customer opportunities.

The printer has come to the Australian market thanks to a partnership between Orora and its partner Limitronic. Andrew Russo, general manager of sales and marketing for Orora Fibre, told Print21 editor Wayne Robinson that it is all about providing digital print opportunities to Orora customers.

“It creates a whole new opportunity of being able to digitally print and apply variable data at our customers’ locations,” he said. “It gives the ability for our customers to manage stock in a completely different way. Because they can print on demand, we can supply stock boxes and they can print what they need, when they need it.

“It also creates a whole heap of opportunity for customers to do variable print data, which opens up traceability and authenticity options for them.”

The Limitronic can print on all four sides of a blank box in full CMYK at 180dpi, and can go higher if required. According to Russo, there has been demand from customers of all sizes.

“Some of our SME customers are eager to have a reduced amount of SKUs, whereas our larger customers with big families of products in one type of packaging format can take blank boxes and customise on-location,” he said.

Orora is on stand C080 at Auspack 2019. Watch our video for more information.


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