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P21 Issue 1025 – July 6, 2018

Sorry, Churchill – V doesn’t always stand for victory, as the energy drink’s manufacturer Frucor found out in court this week. Its application to trademark the colour of its cans as ‘V Green’ was knocked back, and all because a Frucor lawyer attached the wrong Pantone swatch to the original application. Just goes to show how important it is to know your Pantone colours.

Welcome to your latest issue of Print21, the premier news and information service to the printing industry across Australia and New Zealand.

Jake Nelson
Labels and Industrial Editor