DEAL TO CREATE DIGITAL PACKAGING PRESSES

Press giant Koenig & Bauer, and packaging solutions developer Sealed Air Corporation have signed a non-binding letter of intent to expand their strategic partnership for digital printing machines in packaging.

The partnership aims to significantly improve packaging design capabilities by developing printing technology, equipment, and services. Solutions developed by SEE and Koenig & Bauer will scale and deliver digitally printed materials dramatically faster, enabling brand owners to promote products by connecting with consumers through a digitally enhanced package.

The Koenig & Bauer RotaJET-series of digital printing presses will feature SEE’s prismiq intellectual property, software and hardware. By accelerating the digitalisation of printing platforms, both companies will drive expansion of their portfolio of solutions. The partnership will expand market opportunities for both companies and result in co-branded digital printing presses.

Launched last year, SEE claims its prismiq solutions empower brand owners to increase speed to market with higher quality and more cost-effective designs. It says these solutions also power business performance, improve operational efficiency, and reach consumers through digital content connected to packaging.

“SEE is pleased to partner with Koenig & Bauer to enhance both of our digital transformations,” said Ted Doheny, SEE President and CEO. “SEE’s prismiq technology will help Koenig & Bauer convert its printing platforms from analogue to digital while Koenig & Bauer will help accelerate and improve the robustness and effectiveness of SEE’s digital solutions.”

"We are proud to intensify our established partnership with SEE. It is a strong and effective catalyst for the further development of our digital printing strategy and digital product initiatives, and enhances the strong position of our RotaJET-series of printers for further industrial success,” said Dr Andreas Pleßke, CEO of Koenig & Bauer. “To strengthen our broad product portfolio of presses and software solutions for the printing and packaging markets, we have relied on successful cooperation agreements for many years. This collaboration with SEE will enable us to create enormous potential for technological progress and business development for both partners."