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Pageset picks up Colorific in Melbourne prepress coup

Thursday, 01 September 2005
By Print 21 Online Article

Five Colorific staff, including partners Wayne Hevey and Don Calderan, will move across to PageSet’s Mt. Waverley premises, where they will add in-depth experience in packaging development to the present set-up. The acquisition, the second in six months – Cheltenham large format business, Graphiti Graphics, was bought six months ago – is in line with Della’s vision of making PageSet the model of a new viable prepress industry.

“We were not looking to buy the equipment but the craft expertise of Colorific will extend amongst other things our packaging offerings. They are a highly respected company with plenty of National Print Awards spread about their office.

“For the clients it will be a seamless transition. They will now have more options, a more complete service offering and far greater infrastructure,” he said.

He maintains the deal is a win-win situation for all concerned. “They didn’t want to get involved in moving to CTP and investing in new equipment. This way it gives their clients more opportunities,” he said.

The move comes at a time when the prepress industry is under siege with many companies leaving the industry. Della’s business model is swimming against the tide by expanding at a time when others are contracting. He now maintains PageSet is Australia’s largest digital prepress house.

He has successfully pioneered the facilities management (FM) model of prepress, operating his own equipment at clients’ premises on their behalf. PageSet currently operates FM facilities at

  • McPherson’s – Mulgrave
  • Print Bound – Blackburn
  • Printing Authority of Tasmania – Hobart.
  • According to Andrew Goldsmith, general manager, Colorific is a great fit for PageSet. “It gives us new clients and new expertise. It increases the range of services we can offer while strengthening our skills base,” he said.

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