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PANPAs evolve into News Media Awards

Wednesday, 18 April 2018
By Print 21 Online Article
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Entries close next week for NewsMediaWorks’ revamped News Media Awards – formerly known as the PANPA Newspaper of the Year awards.

The new look awards combine the former PANPAs with the Advertising and Marketing Awards.

‘An important evolution’: Peter Miller, CEO NewsMediaWorks.

Peter Miller, CEO of NewsMediaWorks, the peak organisation representing Australia’s leading news media publishers, says the move reflects “the fundamental collaboration between content and commercial teams in today’s news media landscape, where one cannot survive without the other.

“An important evolution in the awards criteria, that reflects audience engagement across print and digital, is a new emphasis on platform agnostic news brands. And for the first time, relevant categories are open to advertising creative developed either in-house by advertisers, by publishers, or by a third party, such as an agency.”

“As the news media sector evolves to embrace new ways of connecting quality, trusted journalism with audiences across platforms, so too must the awards program evolve to remain relevant to the publishers and products it represents.”

The 2018 News Media Awards gala dinner will be held on September 14th at the Hilton Sydney, at the conclusion of the annual INFORM News Media Summit. Entries opened on March 12th and will close on April 27th.

The awards are sponsored by Media Super, Norske Skog, AAP, DIC and UnLtd.

The 2018 categories are:

News Brand Categories
News Brand of the Year (Daily, Weekend, Regional, Community and Overall winner)
News Story of the Year

Advertising Categories
Best Execution of Print Advertising for a Client
Best Execution of Digital Advertising for a Client
Best Execution of Native Advertising for a Client
Best Execution of Integrated Advertising for a Client
Best Innovation for an Advertising Client

Marketing Categories
Best Trade Marketing Campaign
Best Consumer Brand Campaign
Best Subscriber Acquisition Campaign
Best Community of Social-Purpose Initiative

Product Innovation Categories
Best Use of Print
Best Use of Digital
Best Use of Mobile
Innovation of the Year

Photography Categories
Portrait, Feature or Lifestyle photography
Sport Photography
News Photography
Photographic Essay

Technical Categories
Best Run of Press
Print Centre of the Year

Executive Excellence Categories
Hegarty Scholarship for Best Young Executive (under 35)
News Media Executive of the Year

For further information, click here.


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