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Perth printer claims Australia’s first HP super-wide Latex press

Friday, 16 March 2012
By Print21

The first HP super-wide Designjet L28500 Latex press to be installed in the Australian market has found a home at Perth-based Spice Digital Imaging, with the business buying the unit sight-unseen.

Spice Digital Imaging’s managing director, Andy Hannington (pictured right), was sure about the benefits the press would offer his business, he bought the unit through local distributor Artref, without having even seen it in action.

“These printers tick all the boxes from an environmental perspective, are cost effective to operate and produce high quality results,” says Hannington. “We didn’t need to see the printer because we know how good the HP Latex Ink technology is. Our relationship with Artref also influenced our decision to purchase this printer because of the high level of service and support they provide.”

The super-wide format press, which was installed at the end of February, complements the business’s two existing HP Designjet L25500 printers, and continues the Spice Digital Imaging’s move away from solvent inks in favour of the Latex option.

“We stopped using solvent printers two years ago when we put in our first HP Designjet Latex Ink printer,” says Hannington. “When we decided we needed a wider format printer we didn’t hesitate to install the new HP Designjet L28500.”

According to Hannington, the 2.64 metre super-wide press has been particularly useful due to the Latex inks’ environmental benefits, with many of his customers requesting the solvent-free option for their work.

“We work with a number of interior designers and architects and these clients are more frequently asking about the provenance and environmental credentials of materials used in their jobs,” says Hannington.

Since its installation, Spice Digital Imaging has been using the new press primarily for banner work, but the company hopes to extend its offering into textiles. “Our intention is to also use the printer to expand our textiles range and to undertake many other projects that we can now do due to the wider format,” says Hannington.

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