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Pick up could put printers on road to recovery

Tuesday, 27 July 2010
By Print 21 Online Article

Resilient printers battle on in hope of better days ahead, according to latest Industry Trends Report.

The June 2010 quarter Printing Industry Trends Survey Report shows that the industry continues to remain optimistic despite deteriorating trading outcomes. Most sectors are also predicting improvements to take place in general business conditions during the next six months, with the exceptions being paper converting (deterioration forecast) and screen printing (no change).

Hagop Tchamkertenian, Printing Industries national manager for policy and government affairs, said that a number of those surveyed have experienced a boost in business confidence. “For many, it seems that the light at the end of the tunnel is still shining,” he said.

The report also showed that respondents are forecasting net balance improvements to take place in a number of key economic indicators. Based on these forecasts, the September 2010 quarter is likely to see increased employment; reduced availability of finance and labour; lower selling prices; reduced stock levels and an increased number of outstanding debtors.

Out of all the states, South Australia reported the most optimistic outlook, with a net balance of 63.6 per cent, followed by Victoria with a net balance of 48.2 per cent.

Hagop’s advice to print businesses is to contain their business costs so that margins are not eroded further. “Given actual reported cost pressures, prospects of further increases in the pipeline and the downward pressure on selling prices, printing businesses must remain focussed on implementing strategies that target overall operating costs,” he said.


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