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PMP and Franklin top ACA awards

Friday, 14 September 2018
By Wayne Robinson

The country’s big two catalogue printers PMP and Franklin Web took home the major awards at the 27th Annual Australasian Catalogue Association (ACA Awards).

PMP printed the ‘Myer Christmas #2 Augmented Reality’ catalogue that won Judges’ Choice, while Franklin Web printed Kmart’s ‘Inspired Living’ catalogue, which was crowned winner of the new category, Customer Insights.

PMP also printed the winning awards for Catalogue Retailer of the Year – Up to 1.5M (David Jones), Catalogue Retailer of the Year – Up to 3.5M (Myer) and Catalogue Retailer of the Year – Over 3.5M (ALDI).

Other printers that received recognition on the evening were, Complete Colour Solutions for Beacon Lighting ‘Designers Lighting & Fan Collection’, Lindsay Yates Group for the Freehold Capital ‘On Bourke’, Rooster for APT’s ‘Small Ships Antarctica, Arctic & Northern Europe’, and Gunn and Taylor for Claire Skinner’s ‘Transcendence’ in the Excellence in Craft category Best in Class.

ACA Awards: PMP and Franklin big winners with Dave O’Neil the MC for the night

The event, held at the Melbourne Convention and Exhibition Centre’s prestigious Melbourne Room, was a celebration of print as a strong marketing platform across Australia and New Zealand. The 600 guests had Australia’s funnyman Dave O’Neil keeping them entertained as Master of Ceremonies throughout the 41-category ceremony.

This year there was a strong focus on effective marketing with the addition of new categories – Point of Sale, Customer Insights and Corporate Social Responsibility.

Adrian O’Connor, CEO, Print & Distribution, PMP said, “Every year the ACA Awards go from strength to strength in celebrating the diversity and ever-growing nature of catalogue and letterbox marketing. It is a privilege to work with so many PMP clients who value this marketing channel and its critical impact generating sales for their businesses. I am proud to be part of an amazing industry producing catalogues we know Australians and New Zealanders love.”

Natalie Taylor, national sales director, Franklin Web (an IVE business) commented, “This year’s event focus on the broader print industry shows how much the Association and industry has grown with our customers. From the planning phase to delivery, printers are part of the entire journey.

Kellie Northwood, Chief Executive Officer, ACA commented, “We’ve seen many more commercial printers entering for their retail work and pushing the print boundaries further to connect with audiences and build brand equity. It’s a true collaboration between agencies, retailers and printers to produce the best possible campaigns for their customers.”

For a full listing of Winners and Finalists go to http://www.therealmediacollective.com.au/2018-awards-winners/

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