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PMP chief gets social at CEO Forum

Wednesday, 27 October 2010
By Print 21 Online Article

From offset versus digital to social media taking away print, Richard Allely gave an insightful run-down on the future of printing at this week’s CEO Forum.

Allely, who has been responsible for turning around PMP, spoke at the final Printing Industries CEO Forum for the year at Cabarita today, delivering what Philip Andersen described as an “illuminating” speech.

Where some might fear the prevalence of online communication and our general reliance on social media such as Facebook, Allely still sees a strong future for print.

“Australians are mad about social media,” he said, also acknowledging that no other country has more magazines per head of population than Australia and that Australia publishes more poetry than any other nation in the world.

“We love the printed world and we’re mad about the internet,” he said. “We will learn to live together as parallel forms … it’s already starting to take shape.”

Pictured: Richard Allely (left) with Philip Andersen, CEO of Printing Industries at Cabarita.

It was a similar story when he spoke of the rivalry between digital and offset printing, two forms that Allely believes “will more likely complement each other than go head to head.”

“What we have are two champions,” he said, pointing to offset’s quality and digital’s ability to offer short-run, personalised work.

Allely’s advice to all printers was to remain relevant. “New media is winning a share of the advertising dollars that was once the domain of the printed dollar,” he said. “The real challenge is to develop relevance. Let’s start a new renaissance of our own.”

 

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