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PMP crunches into 2000 tonnes of carbon offsets

Tuesday, 02 December 2008
By Print 21 Online Article

2010 is the year that Australia’s largest printer, PMP, comes clean by using carbon offsets in its business.

2000 tonnes of carbon offsets were purchased last year in the anticipation of the Federal Government’s new emissions trading scheme, along with a growing interest and concern from customers who prefer environmentally friendly products.

"As the largest printer in Australia we wanted to be conscious of our position in the marketplace and push forward," explained Brian Evans, CEO.

PMP also saw that a high proportion of its carbon footprint was attributable to its printing businesses. PMP’s largest carbon footprint is its site at Moorebank, with 10,053 tonnes of emissions according to the company’s Sustainability Report.

To begin offsetting transactions from its company car emissions, PMP has paid for the planting of trees from Greenfleet Australia. It has also purchased carbon offsets relating to a landfill project in NSW and a national project relating to electricity and water efficiency projects in NSW and is currently reviewing carbon projects in renewable energy and avoided deforestation.

Overseeing much of this transformation is Adam Crowe, (pictured) general manager for sustainability. One of Crowe’s main challenges is to educate the public that using paper is not a crime against the environment.

"Unless we manage these perceptions properly, the public will not understand that paper is in fact a sustainable product," Crowe said.

The costs of this journey were not a hindrance to PMP, according to Evans.

"As we lead into 2010 it will be inexpensive," he said.

"We weren’t forced to purchase these carbon offsets. It has been a learning process for us."

An increased environmental understanding on behalf of the public was a contributing factor to PMP’s purchase of carbon credits, Evans said.

"More of our customers are asking about this," he said. "They are more knowledgeable about things like footprint and grades of paper. As 2010 draws closer, they want to be more aware."

2010 is also the year that the government’s carbon trading scheme comes into effect. Crowe acknowledged that PMP will not be part of the first round of the scheme, but will be involved in the second round.

PMP doesn’t only plan to grow environmentally. Times may be tough, but Evans is still considering acquisitions for the company.

"We will see what happens in the next six-to-seven months," he said, "but we are always on the lookout for opportunities."

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