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Powerful new industry association formed

Wednesday, 12 September 2018
By Wayne Robinson

Board of the new Association: (left to right) Matt Aitken, IVE Group, David Webster, Salmat, Rebecca Lowde, Salmat, Kellie Northwood, The Real Media Collective, Kevin Slaven, PMP Limited, Craig Dunsford, PMP Limited, Mark Roberts, Australia Post, Bernie Roberts, Webstar NZ.(John Wanless, Bambra is also on the board.)

There is a major shake-up in Industry Association land, with the Australasian Catalogue Association (ACA) merging with TSA Limited and the Australasian Paper Industry Association (APIA) to form what it says will be a strong and united industry position under The Real Media Collective brand.

Kellie Northwood who will take the role as CEO of the new entity said, “Real media pays homage to the physical and tactile nature of print and real connecting with real results, return on investment, engagement and activation.”

The Real Media Collective Board has some of the industry heavyweights on board including Kevin Slaven, CEO of PMP as chairman. Matt Aitken, COO from IVE Group as deputy chairman. Rebecca Lowde from Salmat as treasurer. John Wanless, Bambra Press and Craig Dunsford, PMP have been newly appointed to sit on the board alongside David Webster, Salmat, Mark Roberts, Australia Post and Bernie Roberts, Webstar NZ.

The merger follows a year of review, the three Associations engaged with 127 stakeholders, hosting workshops in Melbourne, Sydney and Auckland, to develop the new strategy, purpose and brand, which it termed the Real Media Collective.

The merger was inspired by already established synergies between the three Associations and a common vision – a commitment to the growth and sustainability of the industry. Northwood has sat over the ACA, TSA Limited and APIA for some years. With a common management team and Board members they have recently formed an industry coalition writing a list of demands from Industry to Australia Post which includes ACA, TSA, APIA, Visual Connections, FIA and Publishers, with the informal partnership has existed for some time now making a natural progression into the new Association.

Formalising this partnership will offer greater resources, unity and benefits to ACA, TSA and APIA members, providing them opportunity to gain from each other’s strengths. We see ACA bringing its close connections to customers, TSA with its strong marketing campaigns, and APIA being our largest raw materials provider – an important group to work closely with,” furthered Northwood.

The merger will see members benefit from a range of resources, initiatives and Government lobbying opportunities. They will also have access to lecture series events, the inaugural Awards program, Roy Morgan Research data (case studies and content showing the power of print compared to other channels), Porta (an industry metrics dashboard that provides reports of the industry’s size and value across multiple print sectors), as well as international partnerships with the United Kingdom, Canada, Japan and the United States.

Kevin Slaven, CEO, PMP and chairman of The Real Media Collective says, ““The ACA has been working closely with TSA Limited and APIA for some years now providing support and funding for TSA’s three campaigns. The ACA Board believed a merger would form a united front promoting the print and paper industries. We saw that consolidating our learnings, thinking and approaches would appropriately represent all sectors.”

Being on the Board for TSA Limited has provided excellent insight into the dedicated work they are producing as an industry organisation. I look forward to continuing my involvement with such reputable Associations as a Board member for The Real Media Collective,” commented John Wanless, managing director, Bambra Press.

Northwood is committed to a seamless transition for Members. “For TSA Limited Members, all campaign material will continue to be provided, Member subscriptions will remain the same and funding for the campaigns prioritised. This is more of an opportunity for Members to be a part of a stronger, unified entity,” commented Northwood.

Our commitment is to continue our improvement and build an Association that is committed to the sustainability of strong and performing media channels across letterbox, magazine, direct, print marketing, fibre-based packaging and more for today and tomorrow. They all work together which means we are now in an even better position to support, promote and ultimately grow demand for the valuable products and services our industry has to offer,” concluded Northwood.

One Response to “Powerful new industry association formed”

  1. September 13, 2018 at 6:42 pm,


    Australia Post? Why would you allow the people trying to destroy mail in Australia onto a board like this?

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