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Press Conference: Heidelberg hits new heights for drupa

Tuesday, 11 March 2008
By Print21

Visitors to Heidelberg’s stand at drupa can expect to come away with more than just its latest releases, according to CEO Bernhard Schreier.

Journalists from across the globe flocked to Heidelberg’s new Hall 11 in Weisloch, Germany, last week to hear what new products and software would be unveiled at drupa 2008.

CEO, Bernhard Schreier, said that the line up – which includes the debut of the new Speedmaster models XL 145 and XL 162 aimed at the 500m packaging market – should not be taken at face value. "Drupa is about much more than just showing equipment. It’s about explaining to customers how it all fits together and how they can improve their business," he said.

Each drupa has an underlying theme, and Heidelberg’s trade show presentation will be based upon the slogan HEI Performance and HEI Value. "We aim to provide customers with such a wealth of data and information that they return home safe in the knowledge that they are one step ahead of the competition, " Schreier said.

Pictured: Print 21 journalist, Mitchell Jordan (left) with Bernhard Schreier (right) at Heidelberg’s pre-drupa media conference last week in Germany.

When announcing the new releases, Dr Jurgen Rautert, executive board member for engineering and products, said that the HEI Performance and HEI Value philosophy was behind each one of the developments.

"We talked to many customers beyond the standard questions of just ‘What is the right press’," he said. "We talked about the success factors when it comes to surviving in the printing industry, because it certainly is a changing environment."

"We are driven not by the technological smartness of a solution, but rather whether the output does what the customer expects. Creating value for customers is the prerequisite we have to meet at all times."

Looking outside of the May tradeshow and towards the future, Schreier warned of the long-term effects that an ever-changing economic environment could have on the company. "One year ago, I would have been more optimistic about 2008 than I am today," he said. "If you look around locally, you will not see that we are suffering.  But when I look at different parts of the world [like Northern America], I am looking at a different picture."

Despite these factors, Schrier still predicted a strong response to drupa. "Technology and solutions-wise, what we are offering will be very well received," he said. "Whether this leads to a lot of order intake is related to the economic environment. It is not up to us if people chose to buy or not, but the offering is there."

Fit for drupa? You bet we are, says Jurgen Rautert (left) with Bernhard Schreier (right).

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