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Press Release Almanac: 31 July 2008

Wednesday, 30 July 2008
By Print 21 Online Article
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Keep up-to-date with the latest releases and news. This week includes: Fuji Xerox, OPTI-Flex and Spicers Paper.

Fuji Xerox Australia launches Colour Managed Workflow Solution
OPTI-Flex and Flint Group Flexographic Products join forces in Australia
Spicers Paper innovation gives designers greater Respect

Fuji Xerox Australia announces its new Colour Managed Workflow Solution (CMWS), a combined software and hardware solution enabling colour matching across multiple print output devices, and the production of print to international standards such as SWOP, GRACoL and FOGRA.

Fuji Xerox Australia’s CMWS is for print providers requiring high quality, colour accurate, standardised print jobs, across single or multiple sites. It provides colour management between offset presses, digital presses, inkjet proofing devices and other colour output devices.

"The advanced colour management capabilities of the ORIS Press Matcher software is at the heart of the solution and delivers highly accurate and repeatable results," said Henryk Kraszewski, production colour marketing manager, Fuji Xerox Australia.

There are two solutions on offer: standard and professional.

The Standard Solution is intended for print providers with a single output device (such as a Xerox DocuColor 260 digital press) and the need to produce proofs or print to international standards. 

The Professional Solution extends the benefit of printing to international standards, allowing print providers to also manage colour across a number of colour output devices – either all on the same site or across multiple sites.

"For businesses with the requirement to produce contract proofs on inkjet printers, Fuji Xerox Australia can also supply the ORIS Color Tuner software for hard-copy proofing on inkjets.  User Licences are available for small inkjets (A3++), medium-size inkjets (A1-size), and large format (those larger than A1)," added Kraszewski.

Users firstly create a device-specific colour profile using a three-step, iterative colour transformation process.

"This measurement and calculation cycle typically requires three iterations to optimise results. The output device – be it a digital, offset or large format printer – then can accurately print the file within the desired colour space, such as FOGRA," said Kraszewski. 

This iterative process produces a device-specific profile that is added to a hot folder, and colour management is applied to all files sent through the hot folder to the RIP of the output device.  ORIS Press Matcher creates a colour-matched file, having analysed the output native colour, and optimises the file to print within the target colour space.  Hot folders can be configured to handle the colour requirements of a specific RIP or colour output device.

"ORIS Press Matcher can colour manage files from multiple presses and multiple production engines, either at a single site or across multiple sites," said Kraszewski.

Proofing
Following colour matching, users can utilise the ORIS Certified Proof in Fuji Xerox Australia’s CMWS for quality control of hard-copy proofs. 

"Rather than using visual checks – which are subjective and error-prone – ORIS Certified Proof provides factual verification on adherence to international print standards," said Kraszewski.

Using the supplied i1 spectrophotometer, users read the test strip (such as FOGRA) and the ORIS Certified Proof compares the measurements against stored values. 

"It instantly gives a pass/fail indication on the screen. Users can then print a label of the key parameters, using the Dymo label printer supplied, and attach it to the proof. All measurements are stored on the colour server, with detailed reports, including a trend analysis over time, available," said Kraszewski.

He added: "Fuji Xerox CMWS, with ORIS Press Matcher and ORIS Certified Proof, takes the guesswork out of colour management and proofing. This solution will boost print productivity and enables you to achieve great results."

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Since the beginning of July, pre-press and on-press service provider OPTI-Flex has been distributing Flint Group Flexographic Products in Australia.  This includes the market leading range of proprietory Flint plates and ancillaries – Nyloflex, Nyloprint and Nylosolv, as well as the Rotec Sleeve brand – which has been recently acquired by the Flint Group.

OPTI-Flex is already familiar with Flint plates and Rotec sleeves, having promoted the range in New Zealand (and Rotec sleeves in Australia) for the past 10 years. 

"We are very pleased to be finally distributing the Flint Group’s flexographic products in Australia," says OPTI-Flex Managing Director Jeff Hogg. "It gives us an opportunity to offer our trans-Tasman clients the benefits of an integrated technical and commercial solution – rather than a fragmented range of products.  In other words, a value proposition rather than an invoice."

OPTI-Flex is already responsible for selling and marketing other reputable global brands such as Comexi and Apex in both Australia and New Zealand.

However, Jeff acknowledges that there remains a lot of hard work to be done.  "This portfolio demands a lot of pre-sales, sales and post-sales support.  We’re conscious that our clients must benefit from what we deliver – and that requires attention to detail and a full understanding of our products.  We need to be sure that we continue to deliver to clients’ expectations."

That also requires keeping abreast of new innovations in the industry.  Jeff and Australian partner Geoff Bastin recently travelled to DRUPA in Germany.  "It’s quite staggering the changes that are occurring in the flexographic industry," says Geoff.

"Taking in drupa as well as the global headquarters of the Flint Group in Germany has enabled us to come back to Australia with a real appreciation of industry trends we can share with our clients."

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Following the huge success of last year’s initiative Respect the Spec, Spicers Paper is once again running the designer-friendly promotion in 2008, only bigger, better and more rewarding.

Spicers Paper understands that specifying the correct paper is an integral part of a designer’s job-and their passion-to bring a concept to life. They know what they want and Respect the Spec is the ideal mechanism to ensure they get it, while improving integrity, quality, and accountability in the industry.

Respect the Spec involves a designer or specifier registering with the Respect the Spec website and entering the details of their job’s paper specifications. The website automatically generates an RTS (Respect the Spec) number which the designer then gives to their printer with their order.

When a job is registered on the site, the studio earns RTS points, which can later be redeemed for a wide range of design-oriented prizes to be put to good use in their studio, including digital cameras, a Macbook Air and even an all-important coffee machine. As point levels and prizes vary, both small and large studios can benefit.

Eligible stocks for the 2008 promotion are two of Australia’s most trusted and popular paper brands, namely the Monza Recycled range of Satin, Gloss and Digital, as well as Splendorgel, and Splendorgel Digital. The promotion has been timed to coincide with one of the busiest times of the year for these stocks, the annual report season, so designers have plenty of opportunities to specify them, earn points and redeem some very desirable prizes for their studio.

Respect the Spec will be supported by a range of creative posters, print and web advertising using the line "I’m a designer, and I know what I want." The promotion covers all jobs printed from 1 July to 31 December 2008.

To find out more about Respect the Spec, go to www.respectthespec.com.au  or www.spicerspaper.com.au

 

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