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Print DNA in new Adstream workflow

Thursday, 15 December 2011
By Print 21 Online Article

The workflow specialist now offers advertisers a complete solution from initial brief right through to delivery with its new web-based application, Printpath.

According to Peter Miller, managing director of Adstream Australia, the new solution allows the company to support print management in the same way it handles advertising, “independently and transparently.”

“We have learned a great deal about print management from brand owners, agencies and printers who use our print and broadcast advertising services.

“We’ve been talking to printers and advertising agencies throughout the development, and there are elements of their DNA within this application. It’s something new for us but we are playing to our strengths, which is streamlining processes,” he says.

Miller (pictured) sees the application being adopted by major procurers of advertising and is also promoting it to Adstream’s current client base.

“This application is taking us ahead of the Quickcut moment, offering our clients two tool sets from which they can manage a print project up to point of approval and past that to quality assurance.

“Printpath provides one environment where key stakeholders can bring to bear all the experience and key learning’s of past archived jobs on their next project. It’s all about optimisation,” he says.

Designed and powered by workflow applications specialist Automaton, Printpath allows corporates and agencies to achieve quality print outcomes within budget.

“We are also launching a digital solution in the New Year, as the commercial print management market approaches that space and we weren’t in it,” he adds.

Pictured: Screenshot of Printpath in action

Printpath features an archive of all briefed work, providing users with the ability to manage print specifications within a customisable interface that also holds quotes, comments and attachments.

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