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Print leaders set to steer paper back into the every day

Tuesday, 26 October 2010
By Print 21 Online Article

Meeting of the minds sees steering committee for paper – part of every day campaign work on ways to promote paper and print industry.

At a meeting at Geon’s Sydney office this week, paper – part of every day unveiled a steering committee which consists of well-known industry identities including: Bernard Cassell – CPI Group; Adam Crowe – PMP; Craig Dunsford – IPMG; Angus Dorney – Bluestar Group; Adrian Fleming – Kodak (for GAMAA); Stephen Hawkins – Australian Paper; Ben Heraghty – GEON Group; David Leach – Look Print (for GASAA), Andrew Price – Stream Solutions, and Philip Andersen, CEO of Printing Industries. As one of its first tasks, the steering committee confirmed that engaging with the entire industry and everyone who works in it, remains a key focus of the campaign. The major emphasis for the meeting was on the campaign objectives and directions for 2011.

Bernard Cassell, (pictured) Chairman of the Australasian Paper Industry Association, believes that the steering committee consists of a strong cross section of industry representatives.

"I am pleased and delighted at a personal level and on behalf of APIA, that this industry wide steering committee is now guiding the paper – part of every day campaign. It was a key pledge and today, we delivered on that, with a whole of industry approach to promoting our industry’s sustainability and effectiveness,” he said.

"At a personal level, it is very gratifying that the new committee involves GASAA, GAMAA, Printing Industries, APIA and a range of other industry leaders. Together, we have the breadth, the skills and experience to drive a better future for us all."

The steering committee discussed a range of detailed matters, including funding for the campaign and new and additional opportunities to promote the industry and its products.

A further steering committee meeting is planned before the end of the year. "Committe members have gone away to think about what we discussed and we will get together later this year to thrash that out," Cassell said. "We want their feedback to determine the strategy going forward."

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