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Print readership up almost 5%

Tuesday, 05 June 2018
By Print 21 Online Article
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National newspapers are leading the growth in news media audiences, with print readership rising by 4.7 per cent year on year, according to the latest emma data for March 2018.

The emma survey – the first from the new strategic collaboration between The Readership Works, Nielsen and Ipsos – also shows that digital audiences, who consume news media on devices such as smartphones, tablets and laptops, continue to grow, up 3.8 per cent to 13.5 million.

Total cross platform readership for Australia’s news media sector remained stable in March, reaching 16.5 million or 90 per cent of the population (aged 14+). Printed newspapers are read by 12.4m each month, or two-thirds of Australians.

“Meanwhile, Facebook has purged 583 million fake accounts in the first quarter of 2018”: Peter Miller, CEO NewsMediaWorks.

Metro newspapers were read by 10.2 million people, or 56 per cent of consumers, over the same period. Regional and community news media brands are read by more than one third of the population (35 per cent), or 6.4 million people. The growth in news media continues to reflect the increasing recognition by Australians that news brands offer the most trustworthy and credible content, according to NewsMediaWorks CEO Peter Miller.

“Emma’s strategic collaboration with Nielsen and Ipsos reinforces the robust, transparent and independently audited readership currency metric for advertisers and media agencies, as advertisers become even more focused on trusted, brand safe environments for their campaigns,” Miller said.

“Meanwhile, Facebook has purged 583 million fake accounts in the first quarter of 2018, which is around 25 per cent of its self-claimed monthly audience of 2.1 billion. Whilst trust is back in vogue, it’s never gone out of fashion for credible journalism and proper news brands, reflected in the ADTRUST Galaxy Research study2 that reveals news media as the most trusted media for consumers for both content and ads of any channel.”

The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 4.75 million readers. The Daily Telegraph followed, reaching 4 million readers and the Herald Sun on 3.95 million.

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