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Printer engages client affairs

Monday, 22 August 2011
By Print 21 Online Article

Snap franchise takes a personal approach to marketing as its faux dating site allows businesses to form relationships with customers.

According to Snap marketing group manager, Lidia D’Opera, the campaign to run for a full financial year marks a break from traditional print advertising.

“We wanted to do something new and exciting while communicating what we were really about. At the end of the day, customers don’t come to us for a website or a brochure, they come to us for tools to help them attract and retain customers.

“Our campaign reflects this – we have shown how unlikely ‘couples’ have formed great business relationships. It is fun and cheeky and we love it,” she said.

By implementing a new direction and personality with this online campaign, it can directly measure sales through online advertising. The site also marks the first time Snap has marketed its level 2 solutions nationally.

D’Opera says the group has already received a good level of response from its franchisees, “we wanted to add personality to our brand, which wasn’t something we have been able to achieve before.”

Perth agency Equilibrium created the multi-channel campaign across print, outdoor advertising, online ads, in store signage and the website modelled on an online dating site.

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