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Printer prepares wraps for game time

Thursday, 25 August 2011
By Print21

Kicking NZ’s Rugby World Cup into gear, Omnigraphics has wrapped two Auckland buildings in preparation for the September to October games.

According to general manager, Steven Spear, the KPMG ‘Passionate Partner campaign’ wrap launched to fanfare. “With 476 individual panels measuring 32.5 metres across and 16.5m high accurately tiled and printed onto a specific adhesive for this type of application required careful planning and coordination.”

He says the Tower building wrap (pictured) is the largest New Zealand has ever seen. Featuring the missive ‘The World’s Here To Play’ the print measures 23 metres across by 54 metres high.

“The creative is superb which has aided in having a striking end result. We worked closely with Auckland Tourism, Events and Economic Development and Ogilvy’s.

“Production of both wrap projects was completed on a Vutek 3360 within ten working days from receipt of artwork. The whole process was very smooth, accurate planning and management of the project ensured we had a more than satisfactory outcome,” he says.

Omnigraphics recently installed a HP Scitex LX850 latex printer for high-end P2P sales and internal banners. It is currently commissioning a HP XP2300 roll-to-roll UV press for high-speed billboards and banner production.

Opus Print Group CEO, Cliff Brigstocke says the two building wraps allow the Group’s NZ investors a chance to what it can produce. “It has taken a lot of hard work. Steve worked closely with the installers and agencies to get the wraps up."

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