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Active wear aimed at printers

Thursday, 02 June 2016
By Print 21 Online Article

A Melbourne-based manufacturer and wholesaler is offering a new range of brandable fitness performance apparel for printers that targets the growing printed textile market.

Fitness apparel is booming and with that comes a more competitive market and a more discerning consumer, which is why Melbourne-based manufacturer and wholesaler SLY Active is offering a new range of brandable performance apparel that can be printed on.

“In the fitness space, branding a shapeless t-shirt is no longer enough, with consumers expecting high quality performance fabrics and fashionable designs,” says SLY Director Simon Rawadi.

SLY Active offers printers and promotional companies high-performance blank active wear suitable for customised prints. They use their own fabric composition called SLY Flex for their compression wear and the highest grade of cotton/spandex available for other pieces in the SLY range. Many different businesses are turning to fitness fashion as part of their promotional mix, taking advantage of a boom in the popularity of fitness apparel, according to Rawadi.

“There is a significant demand for fashionable fitness wear and this represents huge opportunities to printers. We are making sportsluxe active wear accessible to the printing and promotions industry, not just to high end brands.

“It’s no longer about putting your logo in the middle of a standard t-shirt – this just doesn’t cut it any more in fitness wear because consumers expect more. This is about supplying an apparel line that will impress customers, compete on the fitness fashion market and in turn help a client’s brand grow. Being able to create a look which is on trend in fitness fashion is a big advantage right now.”

SLY Active combines cutting edge design with quality active fabrics at an affordable price and there are no minimum orders for blanks, he says.

The SLY Active range includes leggings, compression leggings, fashion tanks and tees, shorts, hoodies and a Junior range. SLY can also work with printers to design and source unique pieces in desired colour, style and fabric.





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