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PrintEx07 gives visitors what they want

Tuesday, 27 November 2007
By Print 21 Online Article

Six months after the event, the PrintEx 07 Post Show Report confirms that the exhibition is attended most by those who are CEOs and managing directors from NSW.

This year’s attendance topped all previous records, drawing in 11 087 visitors, 72 per cent of whom were from NSW. The next biggest demographic to visit the show was Victoria, 10.1 per cent, while Tasmania drew fewer attendees than overseas, brining only 0.8 per cent of visitors.

CEOs and managing directors consisted of 17.2 per cent of the crowd, with managers coming in at 16.1 per cent, and sales and marketing at 12.8 per cent.

PrintEx was a satisfying experience, according to results from the survey. 89.4 per cent said that they were ‘satisfied to very satisfied’ with the show overall. For Rolf Felgher, managing director of Techniweb, which exhibited at this year’s PrintEx for the first time, the show was a rewarding one.

"The exhibition proved a fantastic investment, providing great networking opportunities with prospective clients, as well as allowing us to meet with existing clients," he said.

"Developing such a large client base in Australia, Techniweb is obligated to have a PrintEx, and we look forward to exhibiting again in 2011."

Visitors to the next PrintEx in 2011 are anticipated to be strong as 87.3 per cent of attendees said that they "probably" or "definitely" would recommend their associates visit the show.

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