Latest News

Printing companies need to realise their full potential

Tuesday, 29 May 2012
By Print 21 Online Article
Tagged with:

Printing companies should not be restricted by believing innovation comes from technical knowledge only and may be out of their reach because of cost or lack of expertise. According to Alan Ryan, executive director of the Hargraves Institute, innovation is not necessarily about creating anything new, but more about what you do with what you know.

Ryan believes that no business can be isolated from the need to constantly encourage new thinking about the way they do things from customer engagement through to products offered and production. He is currently running a series of keynote presentations around Australia as part of the Printing Industries’Innovate or Stagnate the Why? How & What?’ printing industry forums.

“In the middle of the last century Albert Einstein said that the definition of insanity was repeating the same action and expecting a different result. If Einstein were alive today he would say that the definition of insanity was repeating the same action and expecting the same result.

“Today’s world is changing around us so fast that it allows excellence in repetition to predict future success,” he said.

This week sees the completion of seminars in Adelaide and Perth. Ryan will be presenting in Brisbane on 4 June, Sydney 5 June and Melbourne 7 June. The Brisbane session will be held at the Brisbane International Hotel while both the Sydney and Melbourne sessions will be hosted at their respective Printing Industries’ state offices.

Ryan has taken the position that the Apple Corporation, the world’s largest most successful company, does not invent things.

“Apple did not invent the MP3 player or the mobile phone; they just did them better. The lesson from Apple is to look around and capitalise on the inventiveness of others and do it better,” said Ryan.

Bookings close this week and seating is being finalised on a first come basis. Information on each city session is available by contacting innovation@printnet.com.au or by calling your local Printing Industries office on 1800 227 425 or via this link.

One Response to “Printing companies need to realise their full potential”

  1. May 29, 2012 at 11:37 pm,

    said:

    Evolve Printing brings in a new generational way of thinking into a conservative industry. Evolve started in 2009 in the early stages of the GFC with no client base and no one gave us a chance.

    As Managing Director of Evolve Printing, A Printer by trade, Business Consultant and a passion for print very rarely heard of in our industry. Print to me is an art, its part of who I am, and it is something that should be celebrated in todays society.

    Evolve printing is having amazing success with a growth rate of over 50% annually not just in sales but in profits, smashing targets, and bringing excitement to our clients, they have not experienced with any other print supplier.

    At Evolve Printing we lead the way by setting an example with creative print and push the capabilities in print through our own marketing. (Winning Gold at the 2012 National Print Awards in Melbourne) How are we as an industry meant to excite people about print unless we are excited and are willing to do things differently, instead of listening to the doom and gloom that our industry leaders are so very good at advertising.

    I love print and love doing things differently, I think as an individual with the hunger to be the best I can be. Evolve Printing is passionate to help our clients (partner) succeed by creating masterpieces that represent their companies.

    When 2 people look at the same picture they see different things, that the way they want to be treated not like a number. It is about time print companies change their way of thinking, that is how we will keep print relevant. Giving companies something they can touch feel and experience and genuinely care about their clients businesses, because when they succeed we succeed.

    In saying all this I hope that Ryan can make an impact on all those who attend these seminars, because I love this industry and cant wait to see others in our industry get excited about what we do. Not just walk away thinking what a great message but don’t implement a change of mindset that brings positive results.

Comment on this article


To receive notification of comments made to this article, you can also provide your email address below.