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Ricoh comes Alive in Thailand

Wednesday, 05 September 2018
By Jake Nelson

This event hosted the largest group to go through the Customer Experience Centre at Rayong, Thailand.

Almost 40 Australian printers are at the Ricoh Customer Experience Centre in Rayong, Thailand, to see the supplier’s newest kit, including the C7200 and C9200 series of cut-sheet digital presses, and to offer feedback on the company’s direction, reports Print21’s Jake Nelson from the event.

The Australian group was the largest ever to go through the centre, which was opened in 2016 to help Ricoh engage directly with customers, and show off its diverse range of equipment and applications.

According to Simon Lane, country manager for production print at Ricoh Australia, the event, dubbed Alive with Colour, demonstrates Ricoh’s commitment to its customers. “What is important to us is having profitable, productive, and happy customers,” he said. “This event is for our customers to understand us and what we do, but it is also about helping us understand them and what they want.”

Customers first: Simon Lane, Ricoh.

In the Customer Experience Centre, Ricoh showed off the C7200 and C9200 series presses, as well as the new Pro 7210 UV flatbed printer for interior decor, the VC60000 high-speed inkjet press, and the prototype Pro L5160 roll-to-roll latex printer, slated for release in the fourth quarter of 2018.

Guests also had the opportunity to experience a tour of the massive Rayong factory, which spans 120,000 square metres and employs almost 4000 workers.

Ricoh’s facility in Rayong, Thailand.

Following the tour, Ricoh hosted one-on-one feedback sessions where guests, including non-Ricoh customers, interacted directly with Australian and Asia-Pacific staff.

“Our aim is to be the premier provider of production printing solutions in Australia, and we understand that many of our guests are not familiar with the Ricoh heritage,” said Lane. “As a result, we welcome their feedback on how Ricoh can better support their ambitions, and their insights as to where we can further improve our technology and support offerings.”

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