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Ricoh high-speed inkjet powers Queensland print

Tuesday, 02 October 2012
By Print21

The first of the new generation of high-speed inkjet engines, an InfoPrint 5000, will be installed at Computershare’s premises in Brisbane in December. The investment extends Computershare’s capability to deliver personalised  ‘white paper’ bills and statements to its customers’ customer along the entire East Coast. It already operates InfoPrint engines in Melbourne and Sydney.

According to the company, the high-speed, variable colour platform will eliminate local businesses’ needs for base stocks by simplifying the production process and improving efficiencies, delivering significant cost savings while still producing quality printed communication.

David Hynes, Managing Director, Computershare Communications Services, said Queensland businesses were already lining up to take advantage of the variable colour production. “The Ricoh InfoPrint 5000’s quality, colour output facilitates improved client engagement, resulting in greater success of marketing and general communication strategies.

“Quality printing also needs to be cost effective, so the ability to reduce the amount of time invested and excess stock wasted is a great result for bottom lines,” said Mr Hynes.

Businesses will have the option of switching from inserting generic promotional information into a mail pack, to personalised ‘onserts’ printed in full colour on the primary document next to key information, which research indicates increases the likelihood of information being read and influencing behaviour.

Les Richardson, managing director, Ricoh Australia (pictured) said the installation is a testament to the strong partnership Computershare and Ricoh foster in providing the latest in colour print technology for the Australian market .

“This extension into Brisbane continues to deepen our relationship with Computershare and reinforces our commitment to supporting the growth of both their business and that of their customers,” he said. “The installation of the Ricoh InfoPrint 5000 is a significant investment in Computershare’s Brisbane operations and is also the first colour continuous feed ink jet device to be installed in the city.”

Computershare is also looking to expand its range of communication techniques with the new press. “By combining the Ricoh InfoPrint 5000 with Computershare’s Communications Consulting service and Publisher Online, our web-based dynamic content publishing platform, our clients can strategically enhance the design of their communications and customise their variable messaging in full colour from their desktop, driving greater customer engagement,” said Mr Hynes.

The Ricoh InfoPrint 5000 can also provide flexible output and finishing via dynamic and static perforation for a range of applications, including remittance advices and personalised coupons.

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