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Ricoh hosts graphic arts showcase

Wednesday, 17 October 2018
By Jake Nelson

Alive with colour: (l-r) Jackie Tan, Mike Herold and Simon Lane, Ricoh.

Ricoh has launched its Pro 7200 and Pro 9200 series of toner-based cutsheet graphic arts presses in Australia at a hands-on night at its Sydney showroom, which featured guests from the US and Thailand.

The event gave new and existing Ricoh customers the opportunity to see the products for themselves. It was the first time they had been shown in Australia, following a trip by 40 local printers to the company’s Customer Experience Centre (CEC) in Thailand. Jackie Tan, head of the CEC, flew out to attend the Sydney event, alongside Mike Herold, director of global marketing.

“This launch is stimulated by the arrival of two great products: the Ricoh Pro 7200 and 9200,” said Andy Berry, managing director of Ricoh Australia. “It is really about engaging customers on three key things: getting a sense of where the industry is going, giving the opportunity for a hands-on look at the new presses, and talking about services, the guys who keep the printers running.”

Success: Andy Berry, Ricoh (left) and Bill Sawtell, Printercorp.

Berry said there was plenty of interest from guests in the new products and in a keynote presentation from Herold, on Ricoh’s inkjet machines. “Turnout has been great, everyone seemed really engaged. There was a good opportunity beforehand for people to look at the equipment, and to talk to the technicians and pre-sales guys,” said Berry.

Herold, who flew out from Colorado to deliver the keynote, said Ricoh’s investment into commercial and industrial print is substantial. “We’re making a commitment to our business, to the industry, to the marketplace, in an effort to differentiate ourselves from others in the market. That includes core print technology, software, and professional services,” he said. “We go beyond just the product, to include people, processes, and other ways to help customers expand beyond that initial investment.”

One Response to “Ricoh hosts graphic arts showcase”

  1. October 17, 2018 at 4:08 pm,

    Offset Bob

    The usual heads at Ricoh once again promoting themselves and their personal brand rather than their customers, it would be good to showcase those that went!

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