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Salmat swings its Lasoo online

Thursday, 23 August 2007
By Print 21 Online Article

The $318 million purchase, which will be voted on by HPA shareholders in October is expected to add $180 million to Salmat’s annual revenue and increase its share of the market from 34 to 46 per cent.

Next in line is the September launch of retail advertising website Lasoo.com.au. After three-month testing, the site has so far drawn advertising from retail companies such as Myer, Coles, Mitre 10 and Priceline with negotiations from David Jones, Woolworths and Harvey Norman still being confirmed.

"Lasoo.com.au is an aggregated internet site that is fully searchable and browsable for consumers to quickly find out what their retailers are promoting. This is a web to store strategy," said Phil Salter, managing director.

Paul Marshall, executive director of Salmat’s digital division believes that Lasoo will operate in a similar manner to websites Seek and Domain and would eventually incorporate cost per click and cost per action charges.

Marketing for the website commences in mid-September and includes radio, outdoor and internet ads along with ads delivered to people’s letterboxes. It is expected that Lasoo will lift Salmat’s annual revenue to $1 billion by 2010.

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