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Sensis website allows opt out on phone books

Tuesday, 05 October 2010
By Print 21 Online Article

Launch of new Sensis website gives techno-savvy the chance to cancel their phonebooks and those who prefer the printed page the option to order more.

The website was launched last month and, according to Sensis spokesperson, Jessica Langmead, provides the same book ordering and cancellation functionality as the toll-free telephone number.

Langmead dismissed suggestions that the website would lead to a decrease in volumes for phone books. “We measure usage through research with Roy Morgan, rather than by looking at the number of books out there,” she said. “For that reason I wouldn’t expect that usage has been impacted.”

Langmead did, however, acknowledge that some users prefer non-printed media to search for information.

“With so many different ways to search for information today, Sensis appreciates that some people prefer to use online and digital channels in place of print,” she added.

Politicians, including Lord Mayor of Sydney, Clover Moore and Richard Di Natale of the Greens Victoria, have both voiced their support for an opt-in system for phone books. Moore also cited a number of complaints from residents who claim that they create “big pile ups” in residential areas.

Sensis’ phonebooks are currently printed by Australia’s largest printer, PMP, which is currently in its second year of a seven-year print contract.

PMP CEO, Richard Allely, defended the use of phone books amongst both businesses and householders. “It will be generations until you see Yellow Pages not being a feature in our lives,” Allely said.


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