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Shake-up for NZ outdoor ad market

Thursday, 20 August 2015
By Print21

APN Outdoor site.

APN Outdoor and oOh!media announced major deals aimed at New Zealand’s thriving outdoor media advertising market.

APN Outdoor has acquired leading NZ-based national billboard operator Roadside Attractions from Twisted World Limited for an undisclosed sum. Roadside Attractions, established in 1997, has 113 panels throughout the country, including important markets such as Hamilton, Tauranga, Wellington and Christchurch.

“Securing the Roadside Attractions billboard assets is a strategic move by APN Outdoor and we are very pleased to have finalised the acquisition,” said Phil Clemas, MD, APN Outdoor NZ. “The portfolio complements our existing network very well, allowing us to deliver broader, national campaigns.”

The new assets allow for integration with existing sites owned and operated by APN Outdoor. The company said the new sites “increase the pipeline for potential digital conversion opportunities,” which has been a focus for APN Outdoor in both the New Zealand and Australian markets.

oOh!media extended its key contract with New Zealand’s largest listed property company Kiwi Property (KP), enabling it to roll-out assets across KP’s portfolio of shopping centres around the country.

New formats like oOh!’s digital large format EVOKE screens – capable of broadcasting high definition, full-motion video – are set to hang from the atrium of KP shopping centres such as Sylvia Park, “bringing a piece of Times Square to New Zealand shoppers,” according to a company press release. oOh! will also introduce interactive touch screen digital panels that will feature in select KP centres.

“We are serious about transforming retail media in New Zealand with our $3 million investment into introducing new digital formats, upgrading existing inventory, and spreading our reach,” said Brendon Cook, CEO, oOh!media. “We are well on track to position our New Zealand retail offering as a world leader in digital solutions, including full motion video capability that has proven to deliver real engagement for clients in walk by and stand by environments like shopping centres.

“In addition to the impact they make, our stunning new digital formats help advertisers forge a deeper engagement with consumers through linking the physical with mobile, online and social channels.”

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