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Sidwell puts out the Wellcom mat for new CEO

Tuesday, 27 March 2012
By Print21

Well-known industry identity, Wayne Sidwell, has appointed Steve Rees as new CEO of Wellcom Australia and New Zealand as he continues to expand the company’s footprint across Asia and the UK.

The founder and managing director of the original Wellcom business, established in 2000, said he would remain as executive chairman of the Group to support the new senior management team. Sidwell stepped back into managing the company following the departure of former CEO Amanda Brook in early 2011.

Currently operating as COO for the iconic pre-media company, Rees said growth in foreign markets and business opportunities are placing greater demands on Sidwell to spend more time overseas. He will commence his new role on July 1.

“We’ve had really good growth in Asia and London, which is taking up more of Wayne’s time. I think the new management structure is a natural progression of the business.

“As COO I spent my time working across the group’s commercial operations, but as CEO my focus will change to ensure that we continue to provide the kind of customer driven value that we have become known for,” said Rees.
Craig Bevan will step into the ANZ COO role. Also taking on new titles are Michael Bettridge as the new MD of Wellcom Asia, plus CFO Julian Graham who has been handed the reins of Wellcom Technologies as head of operations.

Sidwell is very upbeat about the new team and prospects for the company.
“Due to the expansion of our business in Australia and Asia, we need to ensure we continue to have the right structure, to accommodate the continued growth of our business. The re-structure also includes the establishment of Wellcom Technologies within the Group. With the release of our new Canopy product system this has the potential to be a major contributor to the Group over the medium term,” said Sidwell.

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