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Signs are not good for Sumo Visual Group

Wednesday, 29 October 2014
By Print 21 Online Article

The Melbourne-based signage company went into voluntary administration yesterday despite supposedly winning some big contracts recently and installing a HP Scitex 10000.

The company, which is part of a multi-national corporation, has 60-70 employees in Melbourne and Sydney and is one of the largest signage businesses in the sector turning over upwards of $30 million. PPB Advisory is now running the show and whether the business will be able to continue is uncertain.

The award winning business had a change of management in March this year when long-term founder, Matt Huber, stepped down. He was replaced by Ken Swan as CEO. Sumo Visual Group is part owned by the Sumo board of management and Harbert Australia, a division of Harbert Management Corporation based in the USA.

Sumo specialises in digital signage, large format and point of display. It won a 2014 Global Point of Purchase Advertising International (POPAI) Award in Dusseldorf, Germany, for its interactive natural medicine wall for Chemmart Pharmacy. Last September, at the Australia and New Zealand POPAI Marketing at Retail Awards in Sydney, the interactive wall won Gold in the Beauty and Professional Healthcare category and Silver in the Digital and Interactive Solutions category.

Details of the company’s failure are still scarce with neither PPB or Sumo getting back before publication.


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