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Start planning now for National Print Awards

Thursday, 28 September 2006
By Print21
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The 24th National Print Awards are scheduled for a dinner presentation on May 25th next year and organisers have emphasised that planning ahead is a key ingredient of success. Printers are advised to ask themselves: how do you handpick a project for submission in the Awards and how do you select the jobs that you believe will attract the eyes of the Judging Panel?

While the organisers say printers need not necessarily ‘target’ any particular projects as entries, they should also not leave it until the last moment and make a rushed selection. Scott Telfer, chairman of the National Print Awards, says that while entries will be accepted up until mid February, it has been demonstrated that companies preparing early generally have a higher chance of winning a medal.

Different companies have different approaches to the process. MacDonald & Masterson, a gold-winning printer from Sydney, selects projects on quality after they are completed. Meanwhile, Andrew Neale, general manager of Scott Print in Perth, says jobs are carefully assessed before submission

“I place myself in the position of being a judge on the panel and ask myself what I would be looking for in a Gold-winning submission,” says Neale.

The reputation that comes from being a medal-winning business goes a long way, as Sydney’s Peachy Print attests. Bruce Cameron, one of Peachy’s three partners, says that since its success at the National Print Awards the print house has found that ‘industry talk’ has become its strongest marketing tool.

The judges of the 23rd Awards commented on the extremely high quality of the entries this year, and the board is looking forward to receiving entries of a similar calibre. Scott Telfer has also commented on the high standard of print being achieved at the state level, as the guest of the state PICA awards in Tasmania, South Australia and Western Australia.

“These awards are a great starting point for the National Print Awards. The high quality of print across Australia is a testimonial to our industry.”

Telfer also paid tribute to the many hours the various PICA boards put into making them a great success. “Without these committees at a state level, the National Print Awards would not be the success they are”

Medallists in the 24th National Print Awards will have their work displayed for the duration of Printex 07, while gold winners will also be considered for the Heidelberg Award for Excellence in Craft. All medal winners will be featured in the planned record book and will be part of the National Print Awards website at www.nationalprintawards.com.au.

Entries must be submitted to National Print Awards, Unit 3, 5-7 Compark Circuit, Mulgrave, VIC 3170. Any project completed in the period January 1 – December 31, 2006, is eligible. For further information, send an email to printawards@printnet.com.au or phone (03) 8541 7333.

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