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Supa Stik does the double at HP label awards

Tuesday, 12 October 2010
By Print 21 Online Article

For the second year in a row, Supa Stik Labels & Labeling Systems based in Perth has picked up an award in the annual HP Indigo label and packaging awards.

In a reprise of 2009, Supa Stik won again in the HP awards in the alcohol beverage category albeit this time with a different label. Whereas last year Supa Stik won with a label produced for a brewing company, this time around the winning entry was for a bottle of Limoncello, an Italian-style lemon liqueur.

The label was printed using five colours (CMYK plus white) on a metallic stock on Supa Stik’s HP Indigo ws4500. Peter Holywell, (pictured) sales director, said the key to making a successful label was “clever design” and using a designer who was familiar with the Indigo and its capabilities.

“You need good design to get exceptional results,” he said.

Holywell added that although it’s always hard to tell which entries will win a prize, he knew it was a good label. “We just thought it was a terrific design,” he said.

Certainly it must have struck a chord with the judges as Supa Stik was also awarded a special ‘judges’ recognition’ prize for its design.

This is the fourth year of the HP Indigo label and packaging awards which this year attracted a record 312 entries from 26 countries. The winners were announced at a gala presentation held during the Labelexpo Americas show, which Peter Holywell attended. Supa Stik was the only Australian winner out of the 11 categories. Other winners came from the US, Israel, Ireland, Czech Republic and Colombia.

So does winning an international award such as the HP one have commercial spin-offs for the winners?

“It does to an extent,” Holywell agreed. “We do a lot of work with designers and it helps when talking to them to reinforce the message and our brand positioning.”

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