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Sydney printer takes a Lanier approach to relaunch

Wednesday, 14 March 2012
By Print 21 Online Article

Docmaster threw open the doors of its new facility last night to showcase its new print partner, Lanier Production Print Solutions. Over 85 long-term customers mingled with the supplier’s complement of team members to discuss the new services on offer.

The NSW-based digital print, mail and fulfilment company shifted its operations from Unit 20/9 Powells rd Brookvale, to Unit 21. Although a minor move in the scheme of things, the company felt it was necessary so it could install and run its new Lanier C901 colour and Pro 1357 mono printers.

According to managing director, Gordon Lang, the launch party was a good opportunity for the company to thank its client base for repeat business. “One of Docmaster’s first clients came to see the new printers and talk with the Lanier team. In fact most of our original customers are long-term and are still with us.

“We have been in this office space for six months and have only just finished moving from next door. After operating out of the adjacent space for 12 years we felt it was time to reenergize the business. Part of that move was also to upgrade our printing capacity, as 60% of the work we do is printing,” he said. “We spoke to five suppliers of printing equipment and it took us at least four months to make an informed decision on which brand and printer to go for.”

Pictured: Docmaster’s Gordon Lang (l) showcased the company’s new Lanier C901 colour printer with John Hall, MD of Lanier.

Lanier Production Print Solutions have operated in the Australian market for around 32 years and are better known for its office equipment.

John Hall, managing director of Lanier, is excited about the manufacturer’s new product line and proud to be the supplier helping Docmaster relaunch its business. “It has only been in the past three years that we have had products designed for the commercial print market, and are very excited to be able to offer the same services we are known for.

“We really need to have a strong partnership with our customers, because they are relying on these machines to run their business,” said Hall.

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