Posts Tagged ‘Caldera’

  • Open house a big plus for Pozitive

    Phil Trumble’s Pozitive represents Ritrama self-adhesive vinyls in Australia.

    Graphic arts supplier Pozitive showed off new offerings at its open house events in Sydney, including a new Summa flatbed cutting table and its line of Ritrama self-adhesive vinyl films.

    Held at Pozitive’s facility in Eastern Creek, the open house highlighted the company’s range of solutions for the sign and graphics industry. According to Phil Trumble, managing director, the event is valuable for both Pozitive and its customers. “We get a lot more time with them than we would at a trade show, where you’re constantly pulled from pillar to post. Here we have a lot more time to sit down, talk, and show our clients what they want to see.”

    A Pozitive company vehicle is wrapped in Ritrama film.

    Among the highlights were a colour management workshop using Caldera software; the new Summa F-series flatbed cutting table; and a vehicle wrapping demonstration using Ritrama self-adhesive vinyl films. “Pozitive is the largest Ritrama distributor in Australia. They’re a very large manufacturer, although not many people know the name here in Australia. We’re very honoured to be able to represent them here,” said Trumble.

    According to Trumble, there was plenty of interest in the event this year despite short notice. “We only sent the invitations out about two weeks ago, but we’ve already had about 40 people register, so that’s a good turnout. We’re really happy with that,” he said. “It’s a great opportunity to have everyone come and see who we are. Traditionally we’re known for equipment, and not many people realise the full range of materials and substrates that we carry, so this allows us to show off the complete range of solutions that we offer.”

  • Caldera launches dashboard display

    Caldera has launched PrintBoard, a software signage system designed to provide printers with a dashboard display of their production status.

    “We wanted to provide a platform that could educate printers about digital signage within their own facilities and get the tools in their hands so that they can work with it,” said Caldera vice president of marketing Sebastien Hanssens. “We see it as a great tool.”

    The software interacts with Caldera’s RIP to display data including daily square metres produced, productivity of each printer and the job queue. The display can be fed to up to five screens, including a mix of large flat panel displays and tablets, such as the iPad. Those screens can be positioned anywhere within the printer’s factory, offices, boardroom or viewed remotely.

    “Our customers told us that they wanted a more visible monitoring solution that would enable them to be more proactive in driving efficiency,” said Caldera chief executive Joseph Mergui.

    Printers wanting to add digital signage to their range of services can upgrade the system to Caldera’s Variable Display media player. Variable Display supports unlimited content feeds, playlists, content management and RSS feeds, to enable a basic digital signage solution.

    “Variable Display is very easy for the printer to use,” said Hanssens. “Digital signage is not the enemy for print, as many may believe, it can be a friend. We believe there are great opportunities for combining print with digital signage, such as using printed graphics around monitors – a TV screen on its own is boring.”