Posts Tagged ‘Eastern Press’

  • LIVE: new AR app for printers & packagers

    Print21+PKN’s LIVE industry forum in Sydney next month will showcase an advanced new augmented reality (AR) app from software innovator DreemAR that’s designed to add value to printing and packaging businesses.

    ‘It takes AR out of the realm of gimmick’: Bill Atta, DreemAR.

    “It takes AR out of the realm of gimmick and provides a commercially viable and measurable tool that can show Return on Investment (ROI),” says Bill Atta, head of product development at DreemAR, one of the fastest growing brands in AR. The software development firm is backed by Eastern Press, a 35-year-old print and marketing communications company based in Melbourne.

    “It’s developed by printers for printers and packaging firms,” says Atta. “We are proud that our DreemAR platform is already being used in several countries around the world including the USA, UK, South Africa and New Zealand.”

    AR makes it possible to layer interactive digital content through the pages of printed material. The new DreemAR app allows companies to easily measure and analyse customer response in order to show ROI.

    “For marketers and content creators, this technology can be experienced through any mobile device, which means it’s accessible to virtually anyone and because it is largely a digital experience this means we can track, measure and report on all the data you need and expect from any digital channel,” Atta says.

    The app will be the subject of a Tech Fast Front presentation by Atta at the LIVE forum. “I’ll be demonstrating an example of a recent campaign we’ve done, take a sneak peek into our website technology and provide a window into the analytics that we can now collect.”

    Print21+PKN’s LIVE industry forum New Frontiers in Packaging Print has attracted leading companies across a range of sectors including printing, converting, design, food manufacturing and allied service providers.

    Here’s the growing list of companies that will be attending:

    Arnotts; Artech Print: Australian Paper; Australia Post; Ball & Doggett; Birdstone; Blue Star WEB; Bottcher Australia Pty Ltd; Boxcraft; Boxer & Co. ; Brebner Print; Bright Print Group; Confoil; Colour Graphic Services; Currie Group; DreemAR; Ecolean; EFI; Epson Australia; Energi; Exelnetwork; Format Print; Fuji Xerox Australia; Graph-Pak; HP Graphic Solutions; Hybrid Software; IVE Group; Kirwan Print Group; Kodak; Konica Minolta Aust; Labels & Packaging ANZ ; Litho Superpak P/L; Matthews Australasia; Mela; Multi-Colour Corporation; Orora; Pegasus Print Group; PES Print NZ; Print & Pack Australia; Printing Industries Association Australia; Print IQ; Profile Packaging; RollsPack; Roy Morgan Consulting; Sappi Trading Australia Pty Ltd; SEAGA Group Australia; Snack Brands Australia; Sunrice; Soar Print; Spawnit; Spotpress; Tharstern Australia; The Edison Agency, TSA, Visual Connections… and more.

    You can book tickets here.

    The full programme can be seen here.