Posts Tagged ‘Edison Agency’

  • Print21 and PKN LIVE at Monkey Baa – VIDEO

    Lindy Hughson, publisher of Print21 and PKN Packaging News, at the LIVE event.

    The inaugural Print21 + PKN LIVE event was a rousing success, with a full house turning out to hear industry experts discuss the best ways to push back the boundaries of packaging print.

    168 people registered for the event, held at the Monkey Baa Theatre in Darling Harbour, Sydney, on Friday August 3. Lindy Hughson, publisher of Print21 and PKN, was delighted with the success of this first-ever co-branded LIVE event for Print21 and PKN. “The speaker content was of a very high standard, relevant and engaging, and the positive vibe among delegates on the day was tangible during the networking sessions,” she said. “It’s great to be in a position to take the lead on creating an information-sharing and networking forum of this calibre for our packaging and printing community.”

    Pierre Pienaar (right), WPO, and Amber Bonney, The Edison Agency.

    Among the guests was Pierre Pienaar, president of the World Packaging Organisation, who told Print21 and PKN he found LIVE rewarding and stimulating. “There was a great line-up of speakers who delivered their content well,” he said. “As with PKN’s previous LIVE events, the networking was fantastic.”

    Ruth Cobb, PrintNZ (left), with Mark Daws, Currie Group.

    Ruth Cobb, general manager of PrintNZ, also made the trip to Sydney with several of her members to attend. “It was a great day and a good chance to catch up with many people,” she said. “It was good to see a few Kiwis had made the trip across the ditch. There was some useful information that came out of the sessions and it is always good to hear from the converters themselves, as well as the machinery suppliers.”

    Long-time PKN LIVE sponsor Currie Group was the headline sponsor, along with HP, for the event. Mark Daws, director of labels and packaging at Currie Group, said he was delighted to have the opportunity be part of this first-off event for the packaging print community. “The positive vibe was palpable, the speakers delivered engaging, interesting content that was well received by all those I have spoken to. I look forward to the next LIVE event,” he said.

    The day’s four sessions covered driving consumer engagement, packaging design trends, game-changing technology, and the ‘future unpacked’. Speakers and panelists included Laura Demasi, director of consumer and social trends at Roy Morgan Research, who delivered the keynote address; Amber Bonney, creative director at the Edison Agency; Mark Daws, director of labels and packaging at the Currie Group; Geoff Selig, executive chairman at IVE Group; and Andrew Macaulay, CEO of Printing Industries.

    Setting up for the big day!

    Picture 1 of 30

  • Packaging is ‘most important brand billboard’ – LIVE! Opens.

    Lindy Hughson, publisher of Print21 and PKN Packaging News, opens the inaugural Print21 + PKN LIVE event.

    Lindy Hughson, Publisher of Print21 and PKN News, opened the inaugural New Frontiers in Packaging Print as the first co-branded event from Yaffa Media’s new magazine stablemates today at Sydney’s Darling Harbour. 

    “This is the first of its kind for our packaging printing community, which is undergoing a transformation brought about in large part by digital printing,” said Hughson in her opening address. A full house of industry professionals from both print and packaging came to hear and share the experiences of the new digital evolution.

    Laura Demasi, Roy Morgan, delivers the keynote address at Print21 + PKN LIVE.

    The keynote address, delivered by Laura Demasi, director of consumer and social trends at Roy Morgan, focused on the ‘rise of the real’ and what it meant for traditional media. While Australians are spending more time on the internet than ever before, areas like catalogues, magazines and books have remained resilient, said Demasi. “It’s really tempting to think that the world is digital, that’s all we do, that’s the end of the story – but that’s not true,” she told the audience. “We spend more time interacting with media than we ever, ever have, and we do it right across the board – in digital and some traditional channels.”

    The event continued with a session on driving consumer engagement, featuring Amber Bonney, head of creative strategy at the Edison Agency, who discussed how printed packaging and POS are enhancing the experience for shoppers; a look at serialisation and coding on packaging, and how it can be used to enhance brand security and consumer engagement from Mark Dingley, CEO of Matthews Australia; and a deep dive into personalisation and versioning, and how they can create opportunities for brands marketing to the ‘me generation’, from Conrad Mendoza, regional marketing manager for brand innovation at HP.

    168 people registered for today’s event, which continues this afternoon with sessions on packaging design trends, game-changing technology, and the ‘future unpacked’.