Posts Tagged ‘Howard’

  • Print21 leads worldwide release of Kodak Gold Dry Ink

    The first issue of Print21 magazine for 2013, which hit letterboxes in late February, is leading the global print pack in the latest print technology stakes, with its cover featuring Kodak’s as-yet-unreleased Gold Dry Ink.

    As the first magazine in Australia – and one of the first in the world – to feature the brand new gold ink on its front and back cover, this issue of Print21 is spearheading the global up-take of the new Kodak NexPress ink range.

    With the ink’s global release date set for June 2013, the covers of this issue of Print21 had to be flown to Kodak’s headquarters in Rochester, New York, to be printed with the new gold standard in the company’s NexPress range – a challenge that was more than made up for in the impressively eye-catching final result on the cover.

    “Our cover image was specially selected to highlight the creative possibilities of the gold ink,” says Patrick Howard, Print21’s publisher. “The pigments in the Gold Dry Ink produce a sparkle effect that is similar to that achieved with offset metallic inks. The Gold solution follows the pattern already set by Kodak with its dimensional printing effect, utilizing the Fifth Imaging Unit of the press to add decorative or tactile layers to the CMYK inks.”

    The Gold Dry Ink product is an important member of a growing family of special effect inks for the Kodak NexPress series of digital printers. Users can now get their hands on a dizzying array of different inks and special effect coatings, including Red Fluorescing – which illuminates under ultraviolet light, Gloss/Spot Gloss, Protective Coating/Watermark, Dimensional Printing – giving a raised or 3D effect, MICR security magnetic ink for items like cheques, and an additional red green and blue dry ink for an extended colour gamut.

    As for the gold ink, it was a development for the Fifth Imaging Unit that was a long time coming, with customers around the world eagerly anticipating the release of the new golden tone.

    “There is a lot of research and development that goes into it, and exhaustive testing,” says Darren Yeates, business manager for Digital Print Solutions for Kodak Australia. “We showed the ink at drupa 2012 and it’s taken this long to get it into market. Kodak took a lot of their market research from the show, where the gold ink was first really showcased. It’s a bit early to say where it will be used most, but obviously it will be popular for items like book covers.

    “Part of the reason why the gold ink is coming to market first is that Kodak determined that was the most popular colour with the customer base. Second would be the Pearlescent ink, with which you can use a CMYK build and add the ink to the top, followed by the neon pink, the highlighter,” he says.

    Given the ever-increasing range of special inks and effects for the Fifth Imaging Unit, NexPress users out there have the growing capacity to include special features in their work that may have previously required the use of additional equipment – an ability that will enable plenty of printers to stand out from the crowd, according to Yeates.

    For generations, gold-trimmed Venetian masks, like the one featured on the front cover of this issue, were designed to provide their wearers with anonymity among the crowds of Venice. Even today, during the canal city’s annual Carnivale celebrations, the masks still retain some of their past purpose.

    In contrast to the gold trimming featured on this cover’s Venetian mask, however, Kodak’s new gold ink is designed to make printers and their customers stand out from the crowd, to be easily recognised among the others in the sector.

    Of course, when printers get their hands on the new gold ink, they really are going to be able to literally shine – or at least their work will. According to Kodak, the gold ink, with its sparkle effect, is ideal for specialty jobs like book covers, dust jackets, direct mail, marketing collateral, certificates, tickets and short run magazine covers. It can also take on a variety of additional tones and hues through the application of process colours on the media beneath it, just like adding different metals to real gold to attain a whole spectrum of colours.

    Like the alchemists of yesteryear, forever searching for the philosopher’s stone in their quest to turn lead into gold, Kodak has taken the NexPress and used it as a catalyst to create a golden touch out of ink and paper. For Robert Mollee, Kodak Ausralia’s sales and strategic product group director, this ability – driven by the Fifth Imaging Unit’s capabilities – gives the machine the golden lure of possibility for printers wanting to provide a unique offering to their customers.

    “We like to think that the NexPress is a shining light against the competition,” says Mollee. Now, with the new Gold dry ink set to hit the market in June, Kodak is turning up the power on the NexPress spotlight.

    Given that gold’s elemental symbol on the periodic table is Au – from the Latin word ‘aurum,’ meaning ‘glowing dawn’ according to some translations, Kodak looks set to illuminate the NexPress with its new golden addition, and offer printers a ‘glowing dawn’ of new possibility.