Posts Tagged ‘joe’

  • How to claim a bigger piece of the pie

    Neil White will be showing printers the value of moving up the communication supply chain for a bigger ‘slice of the pie’ in Printing Industries’ next webinar on Friday 12 July. To register for the 30 minute webinar click here or call (02) 8354 0602.

    White (pictured) is presenting the Printing Industries Association of Australia (Printing Industries)/ADMA new Marketing Services Essentials course modules in a Sydney pilot over 14 and 21 August 2013.

    With a strong printing industry background, White has an unswerving belief in the industry’s future and is a successful marketer – all ingredients that make him the ideal person to show printers how and which marketing services they can use for value-adding to their business.

    The free webinar this Friday at 1pm themed around moving up the communication supply chain for a bigger ‘slice of the pie’ is largely based on the course. It will provide an insight into why marketing services are important to printers as well as valuable marketing tips.

    Joe Kowalewski, Printing Industries national nirector, Communications and Marketing, said all four modules – Cut-through marketing; Data-driven marketing; Deploying for success and Social Media could be undertaken as individual half-day modules or completed as a block of four modules over the two days.

    “This way companies can either take a step at a time or commit to all four modules depending on their business circumstances and staff availability,” he said. “Neil is a very knowledge and personable presenter with a great understanding of printing company needs gained through more than 20 years working with the industry and with some of Australia’s best known companies.

    “Participants can be guaranteed to leave armed with motivation and skills that can be turned into profitable services very quickly,” he said.

    While Neil White has specialised in direct marketing for the past 20 years, he is best known for his innovation with direct mail.

    Before starting his own direct marketing solutions business in 2006 he was highly influential in embracing direct mail as a lead value-add for printing companies. As national product manager, Direct Marketing & Digital, Neil helped drive this strategy for Penfold Buscombe which, until their acquisition by GEON, saw them lead the print industry with unprecedented sales growth built on solution selling direct mail and related services.

    He has worked on regular campaigns for major corporates across industry sectors, including Westpac & Suncorp in finance; Allianz in insurance; VW and Toyota in automotive; NRMA in business services; Star City in entertainment; Unicef and Salvation Army in fundraising; Rockmans and Nutrimetics in retail; and ACP and Niche in publishing. He has also spent considerable time investigating new technology and marketing practice in Europe and USA.

    Additional course information and registration is available via this link or by calling (02) 8354 0602 or emailing:

    The courses will be held at the Fuji Xerox Epicentre, Australian technology Park, Eveleigh.

    For more information and to find out about other upcoming events, click here to visit the Print21 Calendar.

  • PIAA teams up with ADMA for print marketing course

    The Printing Industries Association of Australia (Printing Industries) is launching a pilot program in NSW provide providing printing companies with marketing services skills they can use for generating new income streams.

    The modular marketing course builds on an introductory program in 2012, which provided a basic marketing overview across a wide range of marketing services.

    Joe Kowalewski (pictured), Printing Industries national director, Communications and Marketing, said the initial program helped to identify the areas where detailed knowledge and skills were needed and had commercial viability. 

    “Working with the Association for Data-driven Marketing & Advertising (ADMA) [formerly the Australian Direct Marketing Association] we have created four modules to be run over two days that will provide the critical hands-on skills and understanding for printing company staff to deliver revenue generating marketing services,” he said. “The modules cover cut-through marketing focusing on marketing basics, quality, content and delivery; multi-channel marketing, the effectiveness of each channel and when to use them for the best results; using data in marketing, ensuring its accuracy and responsibilities under privacy laws and how and where to use social media.”

    The modules can be taken individually or as a complete package over two days.

    Garry Knespal, GASA general manager, said that PacPrint13 demonstrated the changing face of the printing industry and the need for companies to invest in new services to capitalise on the changing business needs of their clients.

    “Business communication options are expanding and will continue to evolve. That’s why it’s so important for printing companies in particular to be able to provide new options as part of their communication product and service mix that their clients are using and needing assistance with,” he said.

    The four modules will run over two days in half-day sessions on 14 and 21 August.

    They are:

    Module 1: Cut-through marketing – (Day 1)
Get a real sense of what it takes to create a marketing campaign. Learn the fundamental rules to creating a successful marketing campaign which work regardless of the campaign objectives or of the media used.

    Module 2: Data-driven marketing – (Day 1)
This session will look at four  key components of data-driven marketing:  Getting the right data; Identifying the data do you need to populate your database and drive effective marketing and where to get it from. Ensuring its accuracy and Privacy.

    Module 3: Deploying for success – (Day 2) 
Multi channels and how to use them effectively individually and as multi-channel campaigns.

    Module 4: Social Media – (Day 2)
This module will be adapted to suit attendees’ use of social media and intentions as part of the services they offer their clients. It will cover social media usage, consumer behaviour and trends, why it is different, social media goals and examples of how it is being used.

    Early Bird Prices for Printing Industries members booking before 5 July are $275 single module or $885 Full package. Non-member and post  5 July fees are $330 per module or $1050 Full package.

    Additional information and registration is available via this link or by calling (02) 8354 0602 or emailing:

    The courses will be held at the Fuji Xerox Epicentre, Australian technology Park, Eveleigh, in Sydney.

  • PIAA launches print business webinar series

    Printing Industries Association of Australia (Printing Industries) is launching a program of webinars covering major areas of business operations.

    The program will launch on Friday 19 April 2013 at 1pm with a webinar on how printing companies can access clean technology grants.

    Printing Industries National Director, Communications and Marketing, Joe Kowalewski (pictures), said the 30-minute webinar would be the first of a regular webinar program for Printing Industries members covering a wide range of business topics. 

    “This marks the beginning of a new approach to bringing our member’s relevant and up-to-date information and, via our webinar series, an interactive way allowing participation without having to leave their premises,” he said. “It will also provide an outreach program for members in country areas unable to travel to our offices or city venues where many of our information sessions are held.

    “Good communication and access to usable information on a regular program basis is important to all businesses and our new webinar series is part of the communications mix being developed to meet this need,” he said.

    The clean technology webinar will be presented by Chris Hay, managing director of Mojarra, a company providing cost saving, energy efficiency and carbon reduction services to an extensive range of SME and major corporates including News Ltd; Coles; Woolworths; Commonwealth Bank and Caterpillar.

    It will focus on grants available through the Federal Government Funded Clean Technology Investment Programme (CTIP), an $800 million competitive, merit based program supporting Australian manufacturers to maintain competitiveness in a carbon constrained economy.

    Companies of all sizes may be eligible for a grant – this webinar will help you understand how it could help your business and guide you on what you need to do next.

    Topics covered include:

    1. Are you eligible for a  CTIP grant? What upgrades and projects are covered in the scheme?

    2. How it works and the process

    3. Criteria for eligibility – the advantage of having ‘base line data’, being seen as ‘Green’ etc

    4. A change of Federal Government – what would it mean to the program?

    5. How to get started.

    To register your interest in the clean technology grants webinar  click on this link.

    Registrants will receive  login details for the webinar next week. (Participants will need access to a computer with internet access, speakers or a telephone).

    Kowalewski said the next webinar in the series would focus on Search Engine Optimisation (SEO) for Friday 3 May at 1pm.

    “We are currently developing a schedule that will cover key and topical subjects covering workplace relations, marketing, social media, industry policy and business improvement issues,” he said.

    “Members can also suggest topics they would like covered by contacting their local Printing Industries staff or emailing

  • Julia Morris brings the laughs to NSW PICAs

    Get your giggle on at this year’s NSW PICAs with one of Australia’s most loved comedians, Julia Morris, who is back to host this year’s awards night in Sydney on 2 November.

    The straight talking queen of comedy has become one of Australia’s most popular entertainers since appearing at last year’s PICA event and then winning the Celebrity Apprentice reality TV show. Following that success she scoring a leading role in the new Channel Nine Sunday night dramedy (drama, comedy) House Husbands.

    Printing Industries national Director, communications and Marketing, Joe Kowalewski, says Julia’s television success has led to a flood of work offers.

    “Having her MC our 2012 awards is quite a coup as she is incredibly busy with television and theatre commitments,” he says. “But true to her down to earth persona, she enjoyed our presentation dinner last year and is looking forward to working with us again this year in spite of being in huge demand both in Australia and overseas.”

    The presentation night will be held in the Parkside Ballroom at the Sydney Convention and Exhibition Centre, Darling Harbour from 6.30pm on 2 November.

    Themed the Power of Print, it will also feature an exhibition of winning entries along with the presentation of 33 Print Category winners, Business Category winners, the Printer of the Year award, Long-term membership awards and the new Media Super Future Leaders Award.

    Ticket booking forms can be downloaded here. Inquiries to Mark Tolentino on 8789 7388 e-mail: