Posts Tagged ‘Latex’

  • Celmac to host HP Latex R rigid Open Week

    The new HP Latex R Series printer for rigid or flexible media will be on show all next week at the Celmac headquarters in Brunswick, Victoria.

    The R series is the first Latex printer to print on rigid media, and it also prints flexibles. Rigid substrates include foamboards, PVC cardboard, fluted polypropylene, solid plastics, aluminum, wood, and glass.  

    According to Celmac the new HP Latex R Series enables vibrant colour printing on rigid substrates, and marks the introduction of HP Latex White Ink. Like its other water-based Latex inks, HP says the Latex R’s  white ink will maintain the appearance and texture of the substrate when printing on materials like aluminum, acrylics or woods.

    HP also claims that its new white ink will not yellow over time, which can be a problem with some white UV inks. The company has also addressed other white ink issues by including a fluid management technology.

    HP has added an ink recirculation system to keep ink moving both within the ink delivery system and at the printhead. The ink storage system has an automatic ink agitator to prevent settling over time.

    The new printer comes with proactive alerts and preventative services in order to maximise uptime.

    It will be on show all week at the Celmac technology Centre, 6 Syme Street, Brunswick, all print businesses are invited to the event, contact Celmac to arrange a time.

  • Celmac installs hybrid HP Latex R2000

    The HP Latex R2000.

    Celmac has installed a new HP Latex R2000 printer in its newly refurbished Technology Centre in Melbourne.

    The HP Latex R2000, launched earlier this year at FESPA in Berlin, is HP’s first hybrid printer for rigid and flexible sign and display printing in one device. It’s designed for a range of applications, can accommodate materials up to 2.5-metres wide and up to 5-cm thick, and features HP Latex Rigid Printing Technology and HP Latex White Ink

    Celmac is inviting wide format printers to visit its centre in Brunswick to see how the new R2000 can increase productivity on rigid substrates, with vibrant colours and the glossiest white ink opening up fresh creative concepts for sign and display.

    The newly refurbished Celmac Technology Centre has been designed to demonstrate the latest hardware as well as workflow solutions from colour management through to print and finishing options, says Celmac sales director, Rob Skene.

    It’s also a training centre for Fogra standard colour with Barbieri tools and RIP’s to enable high level colour management. An Aristo cutting table and vinyl cutters are also part of a comprehensive program to show printers how new technologies can benefit their operations.

    Celmac will also provide the option of private viewing. To arrange a suitable time, email


  • Active-Adval claims Australia’s first HP Scitex FB10000

    HP is delivering its two newest print production products to the Australian market, with Victorian signage specialist, ABC Photosigns, taking on the country’s first HP Latex 3000 printer, and point of sale display and signage leader, Active-Adval, signing a deal for Asia Pacific’s first HP Scitex FB10000 Industrial Press.

    The new orders come only weeks after HP officially launched both new printers at a major media event in China last month, with the company’s CEO and president, Meg Whitman in attendance, along with COO, Bill Veghte.

    Active-Adval, one of Australia’s largest point of sale (POS) display and signage providers, settled on the HP Latex 3000 Printer as its single environment-friendly solution for its various roll-to-roll output devices.

    The new installation is also expected to enable the company to expand its capabilities and offerings to the market. Active-Adval is also claiming the first HP Scitex FB10000 Industrial Press in Asia Pacific, with the company the first in the region to place an order for the newly available printer.

    “The new HP industrial printing platforms complete our flexible and rigid print offer, delivering cost efficiencies, whilst complementing our environmental sustainability effort,” said Stuart Gittus, operations director, Active-Adval. “The HP Latex 3000 supersedes all other reel to reel presses in our market, giving us the competitive edge in cost, quality, environment and speed to market.

    “Being first to have the HP Scitex FB10000 in Asia Pacific means that we are also the first to address our client’s needs and the market demand for getting retail marketing displays into market super-fast, as well as allowing more time for the creative process,” he said.

    Meanwhile, the country’s first HP Latex 3000 Printer installation is being claimed by ABC Photosigns, a local leading provider of real estate signage. The printer is set to enable ABC to provide its customers with a broader range of higher quality output at a minimum price premium, and at the same time, make a smooth and profitable transition from solvent to HP Latex ink technology.

    New Zealand company, Juggernaut Graphics, is another local player taking on the new Latex 3000, with the company’s managing director, Ross Duffus, saying the new installation opens up a greater product offering to its customers.

    “We saw the clear opportunity of being the first in New Zealand to install the new HP Latex 3000 Printer,” said Duffus. “It opens up greater application possibilities for us particularly in the exhibition and textile market and reaffirms our commitment to supporting customers’ evolving needs with strong technology investments.”

    The HP Scitex FB10000 Industrial Press, featuring HP Scitex HDR Printing Technology, is expected to be available in the region from November.

  • HP wide format combination at Chinese media event

    HP kicked off its World Tour media event in China this week, launching its Scitex FB10000 Industrial Press and Latex 3000 Printer. Nicholas Pond, Print21’s deputy publisher, is in Beijing as a guest of HP. He sat down with Gido van Praag, HP Asia Pacific Graphics Solutions Business vice president, to find out what it all means.

    The graphics and technology giant’s push into industrial printing was given high priority in the corporate strategy with both Meg Whitman, HP president and chief executive officer, and Bill Veghte, the company’s chief operating officer, making time to attend the event. The technology launches come ahead of this week’s FESPA in London where the machines will actually go on display. But the Chinese market is too big to ignore these days.

    Gido van Praag, HP’s vice president and general manager for Graphics Solutions Business, Printing and Personal Systems Group, Asia Pacific and Japan. 

    The Latex 3000 Printer is expected to be available in the Asia Pacific region by 15 August this year, while the Scitex FB10000 Industrial Press is expected to be available 1 November.

    The company also announced the rebranding of its Designjet and Scitex latex printers and supplies, with the new sub-brand for the product range being changed to HP Latex.

    For Gido van Praag (pictured), HP’s vice president and general manager for Graphics Solutions Business, in the region, the new releases and the Latex rebranding represent an economic advantage for printers trying to make their way in a rapidly-changing market landscape.

    “Industrial printing companies are facing ever shrinking timelines and tighter budgets for projects,” said van Praag. “Increasingly many find themselves taking on more short print runs as buyers look to generate greater marketing impact.

    “The new large-format printing technologies that we are announcing today [24 June] will give our customers a unique advantage to cost-effectively address these challenges and expand on their business with new levels of productivity, quality and application versatility,” he said.

    Meg Whitman (left), HP president and chief executive officer, and Bill Veghte (R), the company’s chief operating officer, attended the second day of the event.

    HP says that the new Scitex FB10000 Press, which features a six-colour HDR (High Dynamic Range) Printing System, delivers high quality and industrial productivity at the same time with dynamic dot size control. Using the HDR printing technology, the Scitex FB10000 combines 16 gray-level printing with the ability to produce 1,000 B1 sheets in less than two hours.

    According to HP, the new press will allow printing companies to meet peak demand with print capacity up to 625 m2/hour and direct-to-board printing. The HP Scitex HDR Printing Technology provides precision control over colour and tone for clarity of image detail. The company says that the HDR technology uses combinations of light and dark inks and three-drop volumes, achieving the quality required for high-impact graphics.

    Although the new Scitex has been given the 10000 name (as did the B2-sized Indigo 10000), van Praag says that there is no deliberate branding link between the two. In fact, he concedes that he doesn’t know why the branding overlap between the two 10000 machines occurred. “I don’t know why they did that, and I don’t really think it’s very clever,” he said.

    Meanwhile, HP said it was redefining the Latex printing category with the new Latex 3000 Printer, which has already seen the company receive early orders from Australia, New Zealand, China, Japan, Taiwan and Thailand for the new printer.

    HP’s Asia Pacific and Japan team onstage at the event in Beijing.

    HP Latex Printing Technologies were introduced in 2008 as a water-based alternative to solvent ink technologies. Since then, HP has shipped more than 15,000 Latex printers worldwide. HP said its Latex 3000 Printer launch will help drive this growth, allowing a broader range of sign and display customers to shift pages from traditional solvent and UV-curable technologies to HP Latex Printing Technologies.

    Van Praag said the Latex printers were targeted at large format, sign and display users, with Latex comprising roughly 10 per cent of HP’s print business – a figure that looks set to triple over the next three years if van Praag has his way.

    “We have a huge install base of sign and display equipment, as well as the install base of the Indigo,” he said.

    The new printer offers broader media versatility, including heat-sensitive substrates, with the HP Latex Optimizer, while its new ink solution ensures consistent image quality at high speeds as well as efficient curing at lower temperatures and with less energy than previous HP Latex solutions.

    Third-generation HP 881 Latex Inks also provide a scratch resistance comparable to hard-solvent inks on certain substrates,making them ideal for applications including retail displays, outdoor advertising, vehicle graphics and interior décor.

    The printer’s increased production capacity lets high-volume customers meet tight deadlines, producing 77 m2/hr for indoor applicationsand 120 m2/hr for outdoor applications.Standard carbon-fibre, dual-roll spindles also help reduce media loading times and the need for operator intervention.

    HP suggested that the two new digital printing platforms from would ‘further disrupt’ the economics of traditional printing, enable printing companies to improve profitability and take on higher value print applications.


  • HP strikes local Latex deal with BMG

    HP has struck an Australian licensing deal with Brand Management Group (BMG) that sees the local branch of the global supplier set to distribute selected HP sign and display media for its Latex printers from the beginning of May.

    Under the agreement, which comes into force on 1 May, BMG will source, market and distribute a limited portfolio of HP-branded media while HP continues developing advanced media coatings and treatments. The HP media products available from BMG are limited to those intended for sign and display applications, optimized for HP Latex Inks.

    BMG, in collaboration with HP, will expand the HP portfolio with new media on 3-inch cores, which include: HP Everyday Adhesive Matte Polypropylene, HP Everyday Matte Polypropylene, HP Coated Paper, HP Universal Heavyweight Coated, HP Heavyweight Coated Paper and HP Super Heavyweight Plus Matte.

    The local licensing deal is part of a larger agreement between the two companies that sees BMG, headquartered in Florida, named as the exclusive licensing partner for HP-branded sign and display media for HP Latex Inks, with BMG sourcing, marketing and distributing HP-branded media along with providing service and support to a worldwide distributor network and HP’s tier one and tier two partners.

    “We are excited about the opportunity to represent HP sign and display media around the world, particularly given that HP is recognized as the world’s inkjet printing technology leader,” says Justin Lehman, vice president of sales and marketing, BMG. “Through this partnership, we can bring to market quickly and efficiently the advanced media coatings and treatments HP is developing for printing and imaging professionals.”

    BMG, which is also licensed partner with Kodak, will begin taking orders for HP-branded Sign and Display media for HP Latex Inks worldwide on May 1, 2013.