Posts Tagged ‘Neil White’

  • How to claim a bigger piece of the pie

    Neil White will be showing printers the value of moving up the communication supply chain for a bigger ‘slice of the pie’ in Printing Industries’ next webinar on Friday 12 July. To register for the 30 minute webinar click here or call (02) 8354 0602.

    White (pictured) is presenting the Printing Industries Association of Australia (Printing Industries)/ADMA new Marketing Services Essentials course modules in a Sydney pilot over 14 and 21 August 2013.

    With a strong printing industry background, White has an unswerving belief in the industry’s future and is a successful marketer – all ingredients that make him the ideal person to show printers how and which marketing services they can use for value-adding to their business.

    The free webinar this Friday at 1pm themed around moving up the communication supply chain for a bigger ‘slice of the pie’ is largely based on the course. It will provide an insight into why marketing services are important to printers as well as valuable marketing tips.

    Joe Kowalewski, Printing Industries national nirector, Communications and Marketing, said all four modules – Cut-through marketing; Data-driven marketing; Deploying for success and Social Media could be undertaken as individual half-day modules or completed as a block of four modules over the two days.

    “This way companies can either take a step at a time or commit to all four modules depending on their business circumstances and staff availability,” he said. “Neil is a very knowledge and personable presenter with a great understanding of printing company needs gained through more than 20 years working with the industry and with some of Australia’s best known companies.

    “Participants can be guaranteed to leave armed with motivation and skills that can be turned into profitable services very quickly,” he said.

    While Neil White has specialised in direct marketing for the past 20 years, he is best known for his innovation with direct mail.

    Before starting his own direct marketing solutions business in 2006 he was highly influential in embracing direct mail as a lead value-add for printing companies. As national product manager, Direct Marketing & Digital, Neil helped drive this strategy for Penfold Buscombe which, until their acquisition by GEON, saw them lead the print industry with unprecedented sales growth built on solution selling direct mail and related services.

    He has worked on regular campaigns for major corporates across industry sectors, including Westpac & Suncorp in finance; Allianz in insurance; VW and Toyota in automotive; NRMA in business services; Star City in entertainment; Unicef and Salvation Army in fundraising; Rockmans and Nutrimetics in retail; and ACP and Niche in publishing. He has also spent considerable time investigating new technology and marketing practice in Europe and USA.

    Additional course information and registration is available via this link or by calling (02) 8354 0602 or emailing:

    The courses will be held at the Fuji Xerox Epicentre, Australian technology Park, Eveleigh.

    For more information and to find out about other upcoming events, click here to visit the Print21 Calendar.