Posts Tagged ‘Oxygen’

  • Oxygen is Scott Telfer’s new breath of life

    A rebrand with corporate makeover reflects the expansion of the Sydney-based printer’s role from being a print manufacturer into a service provider.

    Well-known industry identity Scott Telfer along with his wife Merrin, launched their business’s new identity, Oxygen, at a celebration in a Surrey Hills eatery last night attended by more than 70 clients and staff. Marking a turning point in the company’s direction since Melbourne-based Southern Colour ceased being a shareholder last October, the rebranding is a result of a serious review that involved key staff and focused on where the Telfer’s wanted to take the business.

    “Being a printer is still an important part of our identity but we wanted to offer more services to our clients. It’s not that we’ll become a print broker, more like being able to offer five star service. We’re not a manufacturer, we’re a service provider,” said Telfer.

    We’re not a manufacturer, we’re a service provider,”… Scott Telfer.

    Making the point that they did not want to become dinosaurs, he said the new name, Oxygen, reflects the new direction. “It’s fresh, simple, modern, clean and it’s something we all need to survive.” Sydney designer, Alex de Bonis of the Daily Habit is responsible for the corporate makeover.

    The attendees at the relaunch reflect Oxygen’s eclectic mix of clients; major corporations, financial services, designers, art galleries, even museums. All received a copy of a new corporate notebook that doubles as a print primer.

    Apart from intending to source a wide range of products Oxygen will also provide logistic support. Telfer tells of delivering point-of-sale material for a client to 370 JB Hi-Fi and Harvey Norman stores nationwide.

    He says Oxygen will continue to provide top quality print from its Heidelberg 6-colour Speedmaster along with digital products from its latest addition, a Konica Minolta Pro7000. “We’re not the cheapest but we do deliver great value.”

    He relates that following a “horrible” few years the market seems to have picked up in the past nine months. Rod Dawson, managing director, Southern Colour, was at the relaunch to wish the new company well. The Telfers began as Southern Colour (NSW) in August 2007.