Posts Tagged ‘PANTONE’

  • Pantone blunder leaves V flat in court

    A mix-up with Pantone swatches has scuppered beverage company Frucor’s attempt to trademark the shade of green used for its V energy drinks, with a federal court ruling highlighting Pantone’s crucial role in branding.

    Frucor attempted to trademark the shade of green designated as Pantone 376C as ‘V Green’ in 2012, but its application was knocked back four years later after it was found that a Frucor solicitor had attached a swatch of the wrong green to the original application. The Coca-Cola Company, owner of rival energy drink Mother, opposed the application, arguing that the attached swatch was actually the much darker Pantone 7727C.

    Frucor appealed the decision to the Federal Court, saying that it should have been based on the written description of “Pantone 376C” rather than the attached colour, but Justice David Yates knocked it back, noting that though Frucor had been aware of the mistake since 2014, it had made no attempt to amend its application until three years later.

    Additionally, Yates ruled in agreement with Coca-Cola that though Pantone 376C was ‘reminiscent’ of V, it was the large V logo that served as the drink’s ‘brand of origin’ rather than the colour. “Frucor’s own use of colour before the filing date shows that, in relation to its own V energy drink range, colour was used to denote varietal differences, and to distinguish products in the range from each other and from its core product – the hero in the range,” he wrote in his decision.

    “Although Frucor’s use of V Green was pervasive and no doubt fundamental to its whole marketing strategy, it was, nonetheless, reminiscent of its core product. In this way, Frucor’s use of V Green was essentially descriptive, not distinctive in the trademark sense.”

    Frucor will not be permitted to appeal or amend its application further.

  • Pantone adds 203 colours for polyester

    Pantone has introduced 203 new colors curated for polyester materials used in athleisure, footwear, swimwear, sleepwear and the home and fashion accessories markets.

    “In today’s culture where color plays an important part in our visual identity, we see an increasing desire for more saturated colors that help us stand out; colors beyond those formulated for natural fibers; colors whose appearance displays greater hue intensity,” according to Laurie Pressman, vice-president, Pantone Color Institute.

    “Our new polyester offering addresses this demand for a deeper level of coloration, resulting in a comprehensive mix of colors relevant across design industries including all fashion- and lifestyle-driven markets, as well as home furnishings.”

    Dyed on 100% warp knit polyester, these products can be used for color management in polyester, poly-blends and other synthetic materials.

    The new Pantone Polyester Swatch Set is composed of 203 new colors, ranging from neutrals to eye-popping neons that are not available in the existing cotton library and cannot be reproduced in cotton with the same degree of clarity or intensity.

    Intended to complement the existing Fashion, Home + Interiors system, the polyester standards are available in three formats that will be familiar to fashion and home designers as their essential tools for inspiration and color management, while affording the assurance in consistency that Pantone provides:

    Polyester Swatch Set: a convenient storage case for all 203 colors in new 2x2” removable swatches for color selection and palette development.

    Polyester Swatch Cards: individual colors in 4”x4” swatches that unfold to 4”x8” for optimal color visualization, specification and instrumental evaluation.

    Polyester Spectral Data: exact dye recipes for each color to help expedite achieving color intent in production.

    The Polyester Swatch Set is now available worldwide, with Swatch Cards and Spectral Data to follow this year. To learn more, visit



  • Pantone delivers packaging colour via the cloud

    Pantone is delivering its latest colours to one of the world’s largest consumer brand companies via the cloud, with multinational manufacturer, Procter & Gamble – the company behind Gillette and Pampers – implementing PantoneLIVE, a cloud-based colour service, to improve operational efficiency in its packaging execution.

    PantoneLIVE is a cloud-based solution that enables the universal PANTONE Colour language to be accurately communicated across the entire packaging workflow – from design concept to retail store shelves, and extends the PANTONE PLUS SERIES Colour Library, mapping critical color information to packaging-specific substrates.

    “PantoneLIVE is an efficient, effective and seamless technology that saves time and money, and helps ensure design intent makes it to shelf, whether we are creating a new Charmin package design, proofing an Olay label, mixing ink for Tide packaging or assessing the quality of Gillette packaging on press,” said Phil Duncan, global design officer at Procter & Gamble (P&G). “PantoneLIVE is an excellent solution for simplifying how we access digital colour palettes for design, proofing and print. When fully implemented, the productivity benefits will be significant – both internally for P&G and for our suppliers.”

    To facilitate colour standardisation across all materials in the production process, P&G now has the ability to upload proprietary colour palettes onto PantoneLIVE’s secure, cloud-based portal, which suppliers can instantly access from around the world. According to pantone, this centralized color communication process helps minimize color revisions and reduce approval times, creating go-to-market efficiencies and, ultimately, lower development costs.

    “With supply chains located around the world, it is extremely difficult for large corporations to maintain universal colour consistency,” explained Dr. Sonia Megert, vice president of the Pantone Digital Business unit at X-Rite/Pantone. “The PantoneLIVE system is ideal for an innovative, global corporation like P&G because it provides a centralised online repository for managing, controlling and accessing official brand color criteria.”

    According to Pantone, its PantoneLIVE instills best practices and protocols to ensure the correct colors are maintained to shelf. Throughout the process, measurement and verification is based on scientific, spectral data, rather than relying on subjective, visual evaluations and costly adjustments on press.

    To find out more about Pantone, click here.

  • PANTONE Metallics Guide. Code GG1507A

    AUD $250 (includes postage + GST)

    A complete collection of 655 Metallic colors for print and packaging, including 54 new trend- and market-relevant colors, plus a new Rose Gold base ink. Pantone Metallics provide economic color options that are easy to use, specify, and amplify for luxurious and dynamic results.Coating options are included within the guide for a quick reference to just a few of the many ways that metallic effects can be enhanced for your projects’ needs. Pantone Colors are high quality, reliable, and available off-the-shelf anywhere you go. Use for packaging, logos, branding, signage, and marketing materials.Colour:

    • 54 new, trend and market relevant packaging colors just added, including one new Rose Gold base ink
    • Complete collection of impactful and refined metallic colors for creating noticeable designs
    • 354 high-luster, durable packaging metallic and 301 traditional metallic spot colors
    • Color examples shown with gloss aqueous and specialty coatings
    • Each color displayed with coordinating numbers and ink formulations
    • Colors arranged chromatically, with Packaging Metallics index at the center of guide indicating color locations


    • Ideal for packaging, logos & branding, signage, marketing materials
    • Packaging Metallics are easy to coat and print without loss in luster, tarnishing, leafing or blemishing
    • Broadens and complements the traditional spot color palette (as found in Formula Guide)
    • Use for palette development, color communication, specification, and production