Posts Tagged ‘PIAA’

  • PIAA slams NEG as disaster

    The PIAA has slammed the federal government’s proposed national energy guarantee (NEG) as a debacle which will do nothing to alleviate the ongoing energy crisis.

    Andrew Macaulay, CEO PIAA.

    Meeting this morning the Board and CEO Andrew Macaulay discussed the NEG, with Macaulay coming out of the meeting saying, “We agreed that the proposed NEG is a disaster for print and packaging manufacturers, and for all manufacturing industry. The NEG is only a potential long term remedy that in the meantime will send print manufacturing offshore, never to return.

    “The government is playing politics while industry is facing sky high energy costs and inconsistent supply. Two states Queensland and Victoria are unlikely to agree to it anyway, they want high renewables and emissions targets. It is a debacle.”

    The PIAA has been fighting for an immediate fix to the energy crisis, and wants the government to invest in dispatchable energy, power that is affordable and reliable. Macaulay says, “The NEG, if it ever gets off the ground is at least three years away, meanwhile we are seeing the states close down coal fired power stations in favour of solar and wind, which are unreliable, and when not delivering cause the price of power to skyrocket.

    “The government has to listen to manufacturing if it wants to keep it in this country. This is not a debate about sustainables, it is a debate about the viability of industry, jobs and the future well being of the nation. Industry is technology agnostic, we don’t care where the power comes from, as long as it is affordable and consistent.

    “We are in a ludicrous situation where the most resource rich nation in the world is paying the highest energy prices, it is a very serious situation, which the proposed NEG will do nothing to address, it is a wasted opportunity.”

    What Australian printers pay for power varies for state to state but typically SA printers pay the most at more than three times what their peers in the US and Canada pay, with printers in NSW, Queensland and Victoria paying two to three times the price of North American printers.



  • Print21 and PKN LIVE at Monkey Baa – VIDEO

    Lindy Hughson, publisher of Print21 and PKN Packaging News, at the LIVE event.

    The inaugural Print21 + PKN LIVE event was a rousing success, with a full house turning out to hear industry experts discuss the best ways to push back the boundaries of packaging print.

    168 people registered for the event, held at the Monkey Baa Theatre in Darling Harbour, Sydney, on Friday August 3. Lindy Hughson, publisher of Print21 and PKN, was delighted with the success of this first-ever co-branded LIVE event for Print21 and PKN. “The speaker content was of a very high standard, relevant and engaging, and the positive vibe among delegates on the day was tangible during the networking sessions,” she said. “It’s great to be in a position to take the lead on creating an information-sharing and networking forum of this calibre for our packaging and printing community.”

    Pierre Pienaar (right), WPO, and Amber Bonney, The Edison Agency.

    Among the guests was Pierre Pienaar, president of the World Packaging Organisation, who told Print21 and PKN he found LIVE rewarding and stimulating. “There was a great line-up of speakers who delivered their content well,” he said. “As with PKN’s previous LIVE events, the networking was fantastic.”

    Ruth Cobb, PrintNZ (left), with Mark Daws, Currie Group.

    Ruth Cobb, general manager of PrintNZ, also made the trip to Sydney with several of her members to attend. “It was a great day and a good chance to catch up with many people,” she said. “It was good to see a few Kiwis had made the trip across the ditch. There was some useful information that came out of the sessions and it is always good to hear from the converters themselves, as well as the machinery suppliers.”

    Long-time PKN LIVE sponsor Currie Group was the headline sponsor, along with HP, for the event. Mark Daws, director of labels and packaging at Currie Group, said he was delighted to have the opportunity be part of this first-off event for the packaging print community. “The positive vibe was palpable, the speakers delivered engaging, interesting content that was well received by all those I have spoken to. I look forward to the next LIVE event,” he said.

    The day’s four sessions covered driving consumer engagement, packaging design trends, game-changing technology, and the ‘future unpacked’. Speakers and panelists included Laura Demasi, director of consumer and social trends at Roy Morgan Research, who delivered the keynote address; Amber Bonney, creative director at the Edison Agency; Mark Daws, director of labels and packaging at the Currie Group; Geoff Selig, executive chairman at IVE Group; and Andrew Macaulay, CEO of Printing Industries.

    Setting up for the big day!

    Picture 1 of 30

  • Against the wind: Andrew Macaulay in Print21

    Andrew Macaulay, CEO PIAA.

    The altered landscape of the commercial printing industry in Australia has seen a drop in the number of companies enrolled as members of the Printing Industries Association of Australia. The peak body has struggled to find a new identity as successive boards turned a blind eye to the inevitable decline of its membership.

    The simple fact is, there are a lot fewer printing companies today. Andrew Macaulay, CEO, was brought in to pick up the pieces after a self-destructive spat three years ago. Even as he stabilises the ship, he harbours no illusions about the job ahead. He spoke with Patrick Howard in the latest issue of Print21 magazine.

  • Currie Group service headlines Print21 mag

    The latest issue of Print21 magazine is out now, featuring an in-depth look at the science of colour, a tour of FESPA 2018 in Berlin, profiles of industry identities, and more.

    This month’s cover features the Currie Care Centre, Currie Group’s way of ensuring its customers receive world-class service long after the techs have got their new machines up and running. Marcus Robinson, service manager for Australia and New Zealand at Currie Group, believes Currie Care works for printers. “From a helicopter point of view I believe we’re the largest across the industry in end-to-end service. We have such a plethora of service offerings,” he said.

    From Berlin, Nessan Cleary reports on a FESPA show that turned its attention towards industrial markets. “Conventional wisdom has it that large-format printing is mainly about sign making and display graphics, but wide-format inkjet technology is pushing beyond this, which was abundantly clear at this year’s main FESPA event in Berlin, Germany,” he writes.

    Colour management can be one of the fiddlier parts of any printer’s process. Fortunately Andy McCourt is on hand with a three-page feature on accurately measuring and controlling your colour. “A properly-managed closed-loop colour workflow where the process is strictly followed to produce predictable and repeatable colour is readily achievable,” he assures.

    In a pair of printing industry profiles, Patrick Howard speaks to Andrew Macaulay, CEO PIAA, on the turnaround in Printing Industries over the last few years; and to Mitch Mulligan of Bottcher on the 20th anniversary of the supplier setting up shop in Australia.

    All this plus a deep dive into benchtop UV printing, Australia’s second KM-1 digital press, a slew of new equipment installs, and all the news that’s fit about print make this issue of Print21 magazine a great way to while away those winter blues. Check it out here!

    To subscribe to our print edition, go here or email

  • PIAA slams ‘measly’ unfair dismissal fee

    Printing Industries condemned a Fair Work Commission decision to increase by just $1.30 the amount that an employee must pay to file an unfair dismissal claim.

    ‘An indictment of the Australian industrial relations system’: Paul Mitchell, PIAA.

    “This is nothing more than a round of drinks for a pro-employee lawyer or union to fund whereas employers have to expend considerably more money to defend themselves at the Commission,” says the PIAA’s national workplace relations manager, Paul Mitchell. “This is not justice; this is a tragedy. It is an indictment of the Australian industrial relations system. The Fair Work Commission on Unfair Dismissal Applications is unfair to employers.”

    The FWC has announced that from 1 July 2018, the revised rate to file an unfair dismissal, general protections and anti-bullying application with the commission will rise from $70.60 to $71.90.

    The PIAA, which describes the increase as “measly,” has long advocated for an increase of the filing fee of at least $1,000 to give employees, pro-employee lawyers and the unions “skin in the game.”

    “The moment an unfair dismissal application is lodged you can immediately write off two days of work as a minimum defending an unfair dismissal claim until conciliation,” says Mitchell. “Not only is this two days where a director or senior employee is on company time getting paid for nothing, they are also not making any money either. It is a double whammy.

    “Regrettably, this is why over 80% of unfair dismissals settle. Employers weigh up the cost of fighting a matter and it is often a commercial decision to settle. I have seen many cases where the merits of a dispute have been skewed so far in favour of an employer, yet they make a commercial decision to settle due to the time and effort it will take to fight the matter. This includes the preparation of evidence, statements, attendances at hearings, telephone calls, emails, the list goes on and on.”

    The Printing Industries solution is let the unions and pro-employee lawyers pay. “If the claim is genuine, they will find the money,” Mitchell says. “If it is vexatious, they will not pay. Having employees or their representatives cough up some money from the outset is a sure way to sort the chaff from the wheat, the genuine claims from the non-genuine ones.”

    Mitchell encourages PIAA members to get in touch should they have any concerns about terminating employees.

  • Back from the brink: PIAA turnaround

    ‘We’ve had to absorb huge restructuring costs’: PIAA CEO Andrew Macaulay.

    Printing Industries CEO Andrew Macaulay says a ‘dramatic improvement in performance’ in 2017 has seen the peak national body post an operating loss that’s $400,000 less than the previous year. This is the second year in a row that the peak body has taken a hit as a result of fundamental restructuring.

    “We’ve pulled it back from the brink. The actual operating loss was about $800,000, which is down $400,000 on the 2016 figure of $1.2m,” says Macaulay. “We’re now in the situation where we can look towards a much-improved performance this year,” Macaulay says.

    The Association reported an operating loss of $1.4 million in 2017, $571,000 of which was the result of revaluation losses on land and building assets.  

    “The fact of the matter is that over the past two years, we’ve had to absorb huge restructuring costs that should have been incrementally absorbed over the past decade. Whilst we’re not as advanced as we’d like to be, the reality is that we can’t just wave a magic wand. We have, however, turned it around and moved the association onto a sustainable footing,” he said.

    Following the crisis year of 2015 where the Association’s future was under threat, Macaulay was appointed with the brief to get the PIAA onto a sustainable footing. He’s driven a sometimes-unpopular agenda that has seen staff numbers drop from 25 to six and state offices closed down.

    Macaulay insists core industrial relations services to members have improved out of sight while he’s stepped up lobbying efforts with federal and state MPs. “Members don’t need offices all over the place but they do need access to services and we’re offering a broader service now than we did with 25 staff members.”

    He shafts home the fall in membership over the past year to massive consolidation in the industry. “This directly reflects the state of the printing industry. But against that, some members who left the organization during the trouble in 2015 have now started returning.

    “Our 130-year old association is back, alive and kicking goals. And it’s all due to the foresight of a new generation board that is driving transparency and is aware of what the industry needs.” He believes, a new look board of directors is set for generational change and effective succession planning.

  • Jamieson resigns from PIAA board

    PIAA CEO Andrew Macaulay (left) meeting in 2016 with Graham Jamieson, GM, Picton Press, in Perth.

    Picton Press general manager Graham Jamieson has resigned as a director of the Printing Industries Association of Australia weeks after Picton called in external administrators and revealed it was $9 million in debt.

    ‘An opportunity I am eager to become involved in’: New PIAA board member for WA, Anthony Pittaway.

    Jamieson’s replacement as the Western Australian representative on the PIAA board has been named as Anthony Pittaway, the manager of WA digital printer Discus on Demand.

    Jamieson congratulated Pittaway on his appointment. “The opportunity to be a board member at PIAA has been a real pleasure and a privilege and I value all the relationships that have been made, both people and companies alike. The association is in good hands and I wish to congratulate Anthony on his appointment to the board.

    The PIAA has taken steps to ensure there has been orderly handover in governance, according to a statement.

    “Printing Industries thanks Graham Jamieson for the outstanding contributions he has made over more than a decade,” said Walter Kuhn, president of Printing Industries. “We are grateful for all Graham has contributed within the visual communication sector. Graham has been an essential member of our association and Printing Industriesowes a great deal to his valuable leadership.

    “As poignant as it is, to farewell Graham who has made such a lasting impact on the industry, it is exciting to welcome new skills and fresh vision.  Printing Industries welcomes Anthony Pittaway as he joins the Board as the WA representative. We have every confidence that Anthony will assist us in setting, achieving, and furthering our industry’s goals and vision.”

    Pittaway has been involved in the printing industry for almost 30 years, most recently as manager at Discus Demand in Perth, and looks forward to joining the board. He has been an enthusiastic member of the WA PICA committee and convenor of LIA WA.

    “This is an opportunity I am eager to become involved in, and I look forward to contributing to the direction and focus of our peak industry association,” he said.

    The renewal in governance is indicative of the refreshed involvement avenues that are open to members of the association, said CEO Andrew Macaulay. “We have sought nominations for the Member Consultative Committees. National member feedback has seen this structure established to enable more constant feedback to your Board via the State Director. These Committees are being established in each State and this member leadership initiative provides a further succession planning opportunity for the emerging generation within Printing Industries and will allow its members for more regular and individualised communications.”

    Lodge your expression of interest before the close of business Friday 22nd June to, subject heading “nomination for Member Constitutional Committee.”

  • NPAs tee off in Sydney’s southwest

    The 2018 National Print Awards will be held at Brighton Lakes Golf Club in Moorebank, southwestern Sydney, on June 29. The big night will feature the gold-medal winners from each state’s PICA awards.

    According to Andrew Macaulay, CEO of Printing Industries, the nominees this year truly represent the best of the best Australia’s printers have to offer, and not just from the big states – smaller markets such as Tasmania and the Northern Territory now have the chance to compete on the national stage. “These are truly national print awards, and truly a representation of the best that has come out of each state,” he said. “This is about quality and it shouldn’t matter where you’re producing it – we’re in a national economy, and this is a way of showcasing work on a national scale.”

    The venue, well outside Sydney’s CBD, was selected in response to members’ feedback that the awards should be held at a location closer to their businesses. “Venues in the CBD are neither near where printers are nor very affordable. This is a terrific venue which has hosted a number of industry events, and was recommended by some members,” said Macaulay.

    Macaulay encourages printers to sign up for the day’s events preceding the awards, including a golf day, seminars, and the PIAA’s annual general meeting. “The industry golf day will be a fun social event, and people should definitely book because it’ll sell out quickly. We also encourage all members to attend the industry seminars and the AGM in the afternoon, where we’ll give an account of our actions and our vision for the future.”

    Tickets are available at or

  • PIAA welcomes extra money in QLD budget

    PIAA president Walter Kuhn (right) meets with Federal Labour leader Bill Shorten.

    Printing Industries has given a qualified ‘thumbs-up’ to the Queensland budget, welcoming a funding boost for training and an ongoing payroll tax offset for taking on trainees. “It’s a start,” says PIAA president Walter Kuhn.

    The peak industry body pointed to four major positives in the Palaszczuk Government’s Budget that was delivered this week:

    1. More than $770 million will be invested in the Vocational Education and Training (VET) Investment Plan.
    2. $85 million over three years for TAFE facilities.
    3. $1.3 million to support Queensland Apprentices.
    4. $26 million to extend the 50 per cent payroll tax rebate scheme for apprentices and trainees Education.

    “It’s not a bad budget but it’s not a good budget either,” says Kuhn. “The $26 million to extend the payroll tax rebate will certainly assist all employers and help to increase employment in the printing sector. Employers carry the burden for the first 6-12 months in an apprentice’s first year when they’re not very productive and this kind of funding is essential to encourage companies to take on more apprentices.”

    Kuhn says PIAA lobbying of Queensland government departments has been successful in raising awareness of the problems facing print training. “We’ve had some good wins,” he says.

    “The $770 million for the VET and an $85 million boost in TAFE training will go a long way to help industry training, while $1.3 million for Queensland apprentice training is not enough by far.”

    Kuhn believes the Queensland Labor government needs better targeted industry funding that will deliver more money to where it’s going to be most effective – especially for employers taking on apprentices – rather than “feel-good scenarios. It’s not a great budget but it’s a start, and our lobbying for the industry will continue.”

  • Macaulay slams AIG interference in award talks

    (l-r) Andrew Macaulay, CEO PIAA, meets with Federal Resources Minister Matt Canavan.

    After hard-fought negotiations with the AMWU, Printing Industries has pushed through changes to the printing award. Wage levels will not ‘materially change’ for the foreseeable future but updated competencies will see more new funding for training.

    ‘Robust discussions,’ PIAA industrial relations manager Paul Mitchell

    Andrew Macaulay declared success after the protracted negotiations resulted in substantial agreement with the union, but slammed the role of the Australian Industry Group (AIG), which tried to derail the outcome.

    “The Ai Group is not part of our industry or the Industry Reference Committee. What might benefit the metals industry or the building industry, may in fact be detrimental to the printing and packaging industries,” said Macaulay.

    In making a submission to the Fair Work Commission industrial relations manager, Paul Mitchell said the agreement comes after ‘robust discussions.’ Concessions and undertakings made by the union will ensure that wage classifications will not materially change, so as to keep wage levels consistent for the foreseeable future.

    The agreement was reached through adopting the new training package to replace old competencies in the Award and removing outdated competencies, updating the Award to reflect technological developments within the industry, particularly in digital print.

    “PIAA has sought AMWU acknowledgement that in order for the industry to be sustainable, we need to adapt,” said Macaulay. “Gone are the days where either of us can afford to have costly and uncertain protracted industrial disputes. That was a lose-lose situation for everyone.

    “This agreement is a steeping stone towards clarifying the industry competencies to reflect the real world of print production. It means we’re one step closer to realising Federal funding for the revitalisation of the TAFE system. It demonstrates once again that the PIAA is the authoritative voice when it comes to formulating policy for the benefit of the printing industry.”

    ‘Pleased that the PIAA agrees with the union’s position’: Lorraine Cassin, AMWU’s National Print Secretary.

    The AMWU’s National Print Secretary Lorraine Cassin said the updated competencies going into the award represent the real-world changes in the printing and packaging industry. “The updated competencies are part of the industry training package – ICP – which have only been updated after a forensic investigation of skills utilised and comprehensive consultation with the industry and a case for change developed,” Cassin said.

    Macaulay addressed opposition from the AIG to the union’s application for an award update.

    “Ai Group may be our friends philosophically on some macro-economic issues, but they do not understand nor represent the intricacies of the print and packaging industry. This training package has been years in the making. It has been facilitated by Price Waterhouse Coopers, the best consultancy in Australia. The PIAA has led the way with this. It is disappointing to see an unrelated entity try interfere in industry endorsed plans.”

    Cassin described the AIG’s position as “nonsensical and wrong. They have no understanding of the printing and packaging industry and have provided no factual evidence for their position. They appear to be hell bent on simply delaying the finalisation of the Award Review, which they have known about for over 2 years.”

    Mitchell said: “Wars fought on an ideological basis can remain in the 1970’s and 1980’s. We are working hard to take our Industry forward in the 21st century.”

    A key part of moving the award negotiations forward has been industry consultation facilitated by the Printing and Graphic Arts Industry Reference Committee. The IRC has representatives from across all sectors of the print and packaging sector. As peak industry body, PIAA chairs the IRC, which unanimously agreed on the recommendations made to the Department of Education, and which are now reflected in this award review.

    To further the work of the IRC, PIAA and the AMWU jointly met last week in South Australia to talk about substantial vocational education funding for the ailing state’s printing vocational sector with the highest levels of the Education Department.

    “We are talking big money and a Government committed to ensuring they have a thriving vocational educational sector. They are excited about the role print and packaging can play in this,” said Macaulay.

    Vocational education is a core focus of PIAA, he said. “The AMWU supports PIAA in this initiative. We will have industrial disagreements from time to time, but our mutual focus is improving the quantity and quality of training for our Industry. This is ultimately what these changes to the award are about.”


  • PIAA to host webinars on marketing, managing debts and cloud technology

    The latest round of the Printing Industries Association of Australia webinar series will focus on marketing in an online world, managing bad debts and using cloud technology. 

    The lunchtime (1pm) webinars focus on bottom-line management and technology awareness.

    Wednesday 11 September – Google Apps for Business: Cloud Technology. Google Apps team members will discuss how the printing industry can take advantage of the Cloud to reduce IT management overheads and licensing expenditures, move away from legacy infrastructure to reduce costs and to improve the scalability of the business to varying market conditions.
    Click here to register

    Wednesday 18 September – Print’s Trio – InDesign, Illustrator and Photoshop – and how to more effectively use and integrate them.
    Click here to register

    Thursday 19 September – Where have all my customers gone? The new rules of marketing in an online world. The internet and the rise of all things digital have changed marketing forever. Why? Because it’s changed your buyer’s behaviour fundamentally and irrevocably. In this Member Only webinar you will learn:

    • How and why your buyer has changed the way they buy from you.
    • How you must adapt your marketing messaging to appeal to today’s buyer

    Click here to register

    Thursday September 26 – Avoiding bad debt is better than dealing with a bad debtPresented by Mark Smith, National Credit Insurance (NCI), this Member Only webinar will focus on the importance of knowing who you are dealing with; the importance of ongoing monitoring of customers for adverse information and why acting quickly on overdue debts gets better outcomes.
    Click here to register


    Friday 27 September – Lessons from the Field presented by Enterprise Connect focussing on ways printing businesses can improve their performance based on printing industry case study work.
    Click here to register


  • Go green for competitive edge – new PIAA training

    The Printing Industries Association of Australia (Printing Industries) is hosting a series of new training programs in a bid to show printers how to go green and get the competitive edge in the local market.

    A key component of keeping ahead in business is ensuring the professional development of staff – which is the motivating factor behind Printing Industries Victorian training schedule for the next few months.

    Heading the new training schedule is Sustainable Green Print (SGP), the multi-level important environmental certification program, which sees training and support courses for Levels 1 and 2 being held on 27 and 28 August at Printing Industries‘ Mulgrave office.

    Bruce Lowery (pictured), Printing Industries manager, Member Services for Victoria and Tasmania, said that this cost effective approach of SGP to environmental sustainability had brought many benefits to participating companies.

    “Not only has it improved their environmental ‘footprint’, but it has significantly increased their commercial competitiveness as well,” he said. “SGP enrolments are being taken now which will cover the training, all necessary documentation, in the field support, an onsite audit and final certification.”

    According to Lowery, the next Victorian course, Effective Sales in Print and Communications, is a three-day course scheduled for 3-5 September.

    “This high impact workshop guarantees results and has led to many testimonials including Matt Davie – Avon Graphics describing it as being ‘Invaluable, motivating and memorable’; Nadia Monty of Printgraphics saying it was ‘Confidence building & motivational’ and Shane Ballinger of BML Forme Cutting saying it was ‘Challenging, motivating, enjoyable & inspiring’.”

    October 15-17 will feature the Dynamic Leadership Skills course, a comprehensive and accelerated management development program.

    For enrolment or inquiries about any of these courses, please contact Bruce Lowery on (03) 8541 7304 or

    Click here to visit the Print21 Calendar for more information and to find out about other upcoming events.

  • “Small printing industry businesses are too big to ignore” – PIAA

    The Printing Industries Association of Australia (Printing Industries) has joined the campaign to unite the many voices of small business around Australia and help change the attitudes and actions of politicians and governments by showing them that, together, small business is too big to ignore.   

    The Small Business. Too Big to Ignore campaign welcomed the many thousands of small businesses in Australia’s print, packaging, communication and information sectors.

    Bill Healey, Printing Industries CEO. 

    At the heart of the campaign is a genuine grass roots movement, driven by social media and an innovative online social media hub that dynamically brings together posts and images at

    Australian Chamber of Commerce and Industry (ACCI) Chief Executive Peter Anderson said: “The print, packaging, communication and information sectors are part of a rapidly evolving industry, with many small businesses needing as much relief as possible from red tape and heavy handed government.

    “Small business has drawn a line in the sand with this campaign and is sending a message loud and clear to Canberra that small business is too big to ignore,” he said.

    Printing Industries CEO Bill Healey (pictured) said: “The vast majority of our members are small businesses and they share the broader concerns of small business about being overtaxed, over-regulated and overlooked by government.

    “Small printing industry businesses are too big to ignore, so we are joining the campaign to make a big noise for small business in Canberra” he said.

  • PIAA teams up with NSW government for print industry benchmarking tool

    The Printing Industries Association of Australia (Printing Industries) and the NSW Office of Environment and Heritage are in discussions that could lead to the development of a new benchmarking tool for the printing industry.

    Hagop Tchamkertenian (pictured), Printing Industries national manager for Policy and
    Government Affairs, said that a joint survey was launched on 8 July to give printing industry companies the opportunity to identify what they consider to be critical benchmarks that could help their performance.

    “Benchmarking is a powerful management strategy that enlightens businesses to new methods, ideas and tools to improve their effectiveness,” said Tchamkertenian. “If a business does not measure their performance against other similar businesses, then they have no basis to determine how well they are doing in their sector.

    “Benchmarking also helps overcome resistance to change by using performance data to demonstrate better practices than some companies may be currently using to resolve issues,” he said.

    According to Tchamkertenian, the project would aim to provide a simple tool, focusing on a small number of useful benchmarks.

    The survey will be open until Tuesday 23 July 2013 and can be accessed via this link.

  • The value of moving up the supply chain – PIAA webinar

    The Printing Industries Association of Australia (Printing Industries) is set to explain to printers the value of moving up the communication supply chain for a bigger ‘slice of the pie’ in it next webinar on Friday 12 July.

    Webinar guest presenter, marketing expert Richard Pester (pictured), director of Education and Training at the Association for Data-driven Marketing and Advertising (ADMA), will discuss strategies for printing companies to significantly increase their profitability by providing a wider range of supply chain services.

    Pester says that printers have a unique relationship with clients by being able to bring to fruition very quickly marketing collateral that has often taken weeks or months to prepare.

    “But how far up the supply chain can or should they go? Creative services? Data manipulation? Integration with other channels? he asks. “These are things an agency would do usually, but if you knew how – wouldn’t you want to take a larger slice of the pie?”

    The webinar will explore some of these options for printers and provide some tips for diversifying printing business.

    Much of the content will be based on the modular Marketing Services Essentials course Printing Industries will be launching in Sydney during August in conjunction with ADMA.

    Pester has been a direct marketer since 1989 and trainer since 2003. He has worked for Cartwright Williams/Leo Burnett and before joining ADMA was the Asia Pacific database marketing manager for PC company Lenovo.

    He has also worked in B2B sales and direct marketing for agencies and database service providers in the United Kingdom becoming a skilled ‘interpreter’ between marketers, analysts and IT.

    To register for the free webinar click here or call (02) 8354 0602.

    For more information or to find out about other upcoming industry events on the Print21 Calendar, click here.

  • The value of moving up the supply chain – free PIAA webinar

    The Printing Industries Association of Australia (Printing Industries) is set to explain to printers the value of moving up the communication supply chain for a bigger ‘slice of the pie’ in it next webinar on 12 July.

    Webinar guest presenter, marketing expert Richard Pester (pictured), director of Education and Training at the Association for Data-driven Marketing and Advertising (ADMA), will discuss strategies for printing companies to significantly increase their profitability by providing a wider range of supply chain services.

    Pester says that printers have a unique relationship with clients by being able to bring to fruition very quickly marketing collateral that has often taken weeks or months to prepare.

    “But how far up the supply chain can or should they go? Creative services? Data manipulation? Integration with other channels? he asks. “These are things an agency would do usually, but if you knew how – wouldn’t you want to take a larger slice of the pie?”

    The webinar will explore some of these options for printers and provide some tips for diversifying printing business.

    Much of the content will be based on the modular Marketing Services Essentials course Printing Industries will be launching in Sydney during August in conjunction with ADMA.

    Pester has been a direct marketer since 1989 and trainer since 2003. He has worked for Cartwright Williams/Leo Burnett and before joining ADMA was the Asia Pacific database marketing manager for PC company Lenovo.

    He has also worked in B2B sales and direct marketing for agencies and database service providers in the United Kingdom becoming a skilled ‘interpreter’ between marketers, analysts and IT.

    To register for the free webinar click here or call (02) 8354 0602.

  • Ron Patterson resurfaces as M&M Binders marketing manager

    Ron Patterson, former Printing Industries Association of Australia (Printing Industries) Victorian state manager, is teaming up with the Todisco family after being appointed as the new sales and marketing manager for M&M Binders in Melbourne.

    The appointment comes just over half a year after Patterson departed Printing Industries and as M&M Binders launches a new website, scheduled to go live this week.

    For Patterson (pictured), the new appointment represents an opportunity to share the industry’s ‘best kept secret’ and to promote the benefits of the binder’s new website.

    “M&M Binders has always been known as the finishing house which could handle the jobs no-one else can do, and that’s certainly still the case,” says Patterson. “But, the past few years the place has been so busy it’s been ‘heads down’, with little time left for self-promotion.

    “The website will just provide a touch-point so that people can browse the wide range of products and services we offer. I know the industry pretty well, and even I was surprised to come down here and see just how expansive the production facilities are,” he says.

    Lenny Todisco, owner and managing director of M&M Binders, says: “Some people seem to have forgotten that M&M Binders is still around, which means we may be missing out on work and some in the industry may be missing out on what we can offer.

    “That’s why, when we knew Ron was available, we decided to give him a call. Ron is a well-respected industry professional with a strong background in sales and marketing, so we believe he’s the perfect person to remind the industry that we are still here – and still producing some of the most challenging binding and finishing work in the country. We’re delighted to have him on board,” he says.

    According to Todisco, the company has the technology, the capacity and the desire to get alongside its clients and help them deliver to the most challenging requirements or deadlines.

    “And we’re not going to hide our light under a bushel anymore,” he says. “We’d welcome people to visit the website and remind themselves of what we do and to pick up the phone and talk to Ron, who will be an invaluable resource to help printers, publishers, finishing houses and other clients to find a solution that suits their specifications, timeframes and budgets.”

    The new website can be found at: