Posts Tagged ‘PKN’

  • Print21 and PKN LIVE at Monkey Baa – VIDEO

    Lindy Hughson, publisher of Print21 and PKN Packaging News, at the LIVE event.

    The inaugural Print21 + PKN LIVE event was a rousing success, with a full house turning out to hear industry experts discuss the best ways to push back the boundaries of packaging print.

    168 people registered for the event, held at the Monkey Baa Theatre in Darling Harbour, Sydney, on Friday August 3. Lindy Hughson, publisher of Print21 and PKN, was delighted with the success of this first-ever co-branded LIVE event for Print21 and PKN. “The speaker content was of a very high standard, relevant and engaging, and the positive vibe among delegates on the day was tangible during the networking sessions,” she said. “It’s great to be in a position to take the lead on creating an information-sharing and networking forum of this calibre for our packaging and printing community.”

    Pierre Pienaar (right), WPO, and Amber Bonney, The Edison Agency.

    Among the guests was Pierre Pienaar, president of the World Packaging Organisation, who told Print21 and PKN he found LIVE rewarding and stimulating. “There was a great line-up of speakers who delivered their content well,” he said. “As with PKN’s previous LIVE events, the networking was fantastic.”

    Ruth Cobb, PrintNZ (left), with Mark Daws, Currie Group.

    Ruth Cobb, general manager of PrintNZ, also made the trip to Sydney with several of her members to attend. “It was a great day and a good chance to catch up with many people,” she said. “It was good to see a few Kiwis had made the trip across the ditch. There was some useful information that came out of the sessions and it is always good to hear from the converters themselves, as well as the machinery suppliers.”

    Long-time PKN LIVE sponsor Currie Group was the headline sponsor, along with HP, for the event. Mark Daws, director of labels and packaging at Currie Group, said he was delighted to have the opportunity be part of this first-off event for the packaging print community. “The positive vibe was palpable, the speakers delivered engaging, interesting content that was well received by all those I have spoken to. I look forward to the next LIVE event,” he said.

    The day’s four sessions covered driving consumer engagement, packaging design trends, game-changing technology, and the ‘future unpacked’. Speakers and panelists included Laura Demasi, director of consumer and social trends at Roy Morgan Research, who delivered the keynote address; Amber Bonney, creative director at the Edison Agency; Mark Daws, director of labels and packaging at the Currie Group; Geoff Selig, executive chairman at IVE Group; and Andrew Macaulay, CEO of Printing Industries.

    Setting up for the big day!

    Picture 1 of 30

  • Packaging is ‘most important brand billboard’ – LIVE! Opens.

    Lindy Hughson, publisher of Print21 and PKN Packaging News, opens the inaugural Print21 + PKN LIVE event.

    Lindy Hughson, Publisher of Print21 and PKN News, opened the inaugural New Frontiers in Packaging Print as the first co-branded event from Yaffa Media’s new magazine stablemates today at Sydney’s Darling Harbour. 

    “This is the first of its kind for our packaging printing community, which is undergoing a transformation brought about in large part by digital printing,” said Hughson in her opening address. A full house of industry professionals from both print and packaging came to hear and share the experiences of the new digital evolution.

    Laura Demasi, Roy Morgan, delivers the keynote address at Print21 + PKN LIVE.

    The keynote address, delivered by Laura Demasi, director of consumer and social trends at Roy Morgan, focused on the ‘rise of the real’ and what it meant for traditional media. While Australians are spending more time on the internet than ever before, areas like catalogues, magazines and books have remained resilient, said Demasi. “It’s really tempting to think that the world is digital, that’s all we do, that’s the end of the story – but that’s not true,” she told the audience. “We spend more time interacting with media than we ever, ever have, and we do it right across the board – in digital and some traditional channels.”

    The event continued with a session on driving consumer engagement, featuring Amber Bonney, head of creative strategy at the Edison Agency, who discussed how printed packaging and POS are enhancing the experience for shoppers; a look at serialisation and coding on packaging, and how it can be used to enhance brand security and consumer engagement from Mark Dingley, CEO of Matthews Australia; and a deep dive into personalisation and versioning, and how they can create opportunities for brands marketing to the ‘me generation’, from Conrad Mendoza, regional marketing manager for brand innovation at HP.

    168 people registered for today’s event, which continues this afternoon with sessions on packaging design trends, game-changing technology, and the ‘future unpacked’.

  • Reinvent packaging print at LIVE

    Print21 + PKN LIVE: New Frontiers in Packaging Print is just two days away, as is your opportunity to learn about new ways to transform your print and add value for your customers.

    The opportunities in adding value to print are well-known to Italian winemaker Mondodelvino. Instead of cutting prices for promotions, the company has turned to digital print to create eye-catching packaging for its products; one campaign, in Christmas 2017, boosted sales by 18 percent over the previous holiday season. Another ongoing campaign has spurred retailers to double the number of wine cases they order, as each set of six cases, when put together, creates a single eye-catching image that vendors want to complete.

    Conrad Mendoza.

    Now, HP’s Conrad Mendoza is coming to Australia to show guests at Print21 + PKN LIVE this Friday how they can do the same for their business. Mendoza is the regional lead for brand owner and agency innovation under HP’s Graphic Solutions Business portfolio for the Asia Pacific-Japan region, and has been involved in the digital printing industry for more than 15 years. He has held various roles in business management, strategic marketing, sales, product management and print application development for some of the most innovative digital printer manufacturers today.

    Based in Singapore, Mendoza works directly with global CPG brands like co-creating with them digitally printed campaigns. He also conducts ideation workshops for brands to help them transition from using conventional to digital print in a unique way. He’ll be attending Print21 + PKN LIVE on Friday August 3, delivering the following presentation:

    Reinventing Brand Experience on Pack

    Discover digitally printed packaging as an the new innovative media for consumer brands

    • Recreate the brand experience both on-line and off-line
    • Adding Packaging in the “Five Ps of Marketing”
    • Is Personalisation or Customisation a fad or a long term trend?

    Friday’s Print21 + PKN LIVE event will feature a number of sessions on consumer engagement with brands and packaging design trends by leading industry experts from Matthews Australasia, Boxer & Co., Australia Post and many more.

    Click here to book your ticket and find out more.

  • Packaging leads shopper impulses: study

    Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage, new study reveals brand packaging effects on customers

    Design and tangibility of product packaging continues to have a major effect on shoppers’ buying habits, as 38 per cent of consumers purchase a new item based on their enjoyment of the packaging, a new study has found.

    Conducted by Esko, alongside sister companies Pantone, X-Rite and AVT, the study titled Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage highlighted what primary shoppers want from food and beverage packaging.

    The shopper is more likely to buy a product once they touch it, and how the packaging looks and feels in their hand impacts that impulse. In-store experiences, such as taste samples or displays, had 20 per cent of shoppers buying a new product as a result.

    Esko president Udo Paneka said understanding how consumers connect with the brand will further elevate the experience they have with the product they are buying.

    “By connecting the packaging value chain through the latest packaging technologies, fast-moving consumer goods companies will be able to better connect to consumers and elevate their brand experiences,” he said.

    “Both premedia and converters will better understand the product standards consumers expect and can work more seamless with brand owners to provide them. This helps to make packaging the enabler to satisfy consumer needs rather than being a cost driver or a headache.”

    Consumer behaviour of online food and beverage purchases

    The study further analysed the online shopping habits for food and beverage products and found the offline and online experience would need to mirror each other in order to meet consumer expectations.

    The study also found:

    • 47 per cent of shoppers expect the product image to match the product packaging that arrives on their doorstep
    • 26 per cent of primary shoppers who had returned product based on the packaging reported that they did so because they thought it looked wrong or was counterfeit
    • Only 0.8% of primary shoppers indicated that they have never purchased any food and beverage products online
    • 33 per cent of those who purchase online cite convenience as a reason and 43% of respondents say they shop online to get a better price
    • 75 percent of shoppers stated they foresee purchasing more snacks online in the next 18 months
    • 9 percent of primary shoppers say that buying these food and beverages online isn’t their first preference and they won’t purchase this way in the future

    Next week’s Print21 + PKN LIVE event will feature a number of sessions on consumer engagement with brands and packaging design trends by leading industry experts from Matthews Australasia, Boxer & Co., Australia Post and many more.

    Click here to book your ticket and find out more.

     

     

  • LIVE: new AR app for printers & packagers

    Print21+PKN’s LIVE industry forum in Sydney next month will showcase an advanced new augmented reality (AR) app from software innovator DreemAR that’s designed to add value to printing and packaging businesses.

    ‘It takes AR out of the realm of gimmick’: Bill Atta, DreemAR.

    “It takes AR out of the realm of gimmick and provides a commercially viable and measurable tool that can show Return on Investment (ROI),” says Bill Atta, head of product development at DreemAR, one of the fastest growing brands in AR. The software development firm is backed by Eastern Press, a 35-year-old print and marketing communications company based in Melbourne.

    “It’s developed by printers for printers and packaging firms,” says Atta. “We are proud that our DreemAR platform is already being used in several countries around the world including the USA, UK, South Africa and New Zealand.”

    AR makes it possible to layer interactive digital content through the pages of printed material. The new DreemAR app allows companies to easily measure and analyse customer response in order to show ROI.

    “For marketers and content creators, this technology can be experienced through any mobile device, which means it’s accessible to virtually anyone and because it is largely a digital experience this means we can track, measure and report on all the data you need and expect from any digital channel,” Atta says.

    The app will be the subject of a Tech Fast Front presentation by Atta at the LIVE forum. “I’ll be demonstrating an example of a recent campaign we’ve done, take a sneak peek into our website technology and provide a window into the analytics that we can now collect.”

    Print21+PKN’s LIVE industry forum New Frontiers in Packaging Print has attracted leading companies across a range of sectors including printing, converting, design, food manufacturing and allied service providers.

    Here’s the growing list of companies that will be attending:

    Arnotts; Artech Print: Australian Paper; Australia Post; Ball & Doggett; Birdstone; Blue Star WEB; Bottcher Australia Pty Ltd; Boxcraft; Boxer & Co. ; Brebner Print; Bright Print Group; Confoil; Colour Graphic Services; Currie Group; DreemAR; Ecolean; EFI; Epson Australia; Energi; Exelnetwork; Format Print; Fuji Xerox Australia; Graph-Pak; HP Graphic Solutions; Hybrid Software; IVE Group; Kirwan Print Group; Kodak; Konica Minolta Aust; Labels & Packaging ANZ ; Litho Superpak P/L; Matthews Australasia; Mela; Multi-Colour Corporation; Orora; Pegasus Print Group; PES Print NZ; Print & Pack Australia; Printing Industries Association Australia; Print IQ; Profile Packaging; RollsPack; Roy Morgan Consulting; Sappi Trading Australia Pty Ltd; SEAGA Group Australia; Snack Brands Australia; Sunrice; Soar Print; Spawnit; Spotpress; Tharstern Australia; The Edison Agency, TSA, Visual Connections… and more.

    You can book tickets here.

    The full programme can be seen here.

     

     

     

     

  • BrandWrapped: Australia Post’s custom packaging

    (l-r) Rebecca Burrows, GM, small business, Australia Post with Ian Douglas, CEO of Spawnit.

    Australia Post’s new custom packaging offering BrandWrapped, developed in partnership with pioneering software firm Spawnit, will be featured in a special presentation at Print21+PKN’s LIVE industry forum to be held in Sydney next month.

    Spawnit CEO Ian Douglas and Australia Post’s Marty Stone – head of channel development and management, business and government – will co-host a session that examines how the innovative concept was developed and how it’s being rolled out across 4,000 Post Offices across Australia.

    “It’s really exciting,” says Douglas. “To reinforce the brand at the point of delivery is critical for businesses and we’re bringing packaging to every Australian business that wants to create their own custom packaging. BrandWrapped gives small businesses access to design their own beautiful eye-catching packaging and accessories that customers will love and remember.”

    BrandWrapped, launched in March 2018, allows businesses to create personalised boxes, satchels, and other branded items such as ribbon, tape, labels, and wrapping paper, with low minimum print runs.

    Print21+PKN’s LIVE industry forum New Frontiers in Packaging Print has attracted leading companies across a range of  sectors including printing, converting, design, food manufacturing and allied service providers.

    Here’s a look at the impressive and growing list of companies that will be attending the not-to-be-missed event:

    Arnotts; Artech Print: Australian Paper; Australia Post; Ball & Doggett; Birdstone; Blue Star WEB; Bottcher Australia Pty Ltd; Boxcraft; Boxer & Co. ; Brebner Print; Bright Print Group; Confoil; Colour Graphic Services; Currie Group; DreemAR; Ecolean; EFI; Epson Australia; Energi; Exelnetwork; Format Print; Fuji Xerox Australia; Graph-Pak; HP Graphic Solutions; Hybrid Software; IVE Group; Kirwan Print Group; Kodak; Konica Minolta Aust; Labels & Packaging ANZ ; Litho Superpak P/L; Matthews Australasia; Mela; Multi-Colour Corporation; Orora; Pegasus Print Group; PES Print NZ; Print & Pack Australia; Printing Industries Association Australia; Print IQ; Profile Packaging; RollsPack; Roy Morgan Consulting; Sappi Trading Australia Pty Ltd; SEAGA Group Australia; Snack Brands Australia; Sunrice; Soar Print; Spawnit; Spotpress; Tharstern Australia; The Edison Agency, TSA, Visual Connections… and more.

    You can book tickets here.

    The full programme can be seen here.

     

  • Look who’s coming to LIVE… will you be there?

    Lindy Hughson (right) speaks to Mark Wiedermann from Frucor at a LIVE event last year.

    With exactly three weeks to go to Print21+PKN’s LIVE industry forum to be held in Sydney, interest is growing apace for the first-of-its kind event for the packaging and printing industries. Here’s a snapshot of which companies are attending.

    New Frontiers in Packaging Print has attracted industry leading companies in the fields of printing, converting, design, food manufacturing and allied service providers.

    Just some of the companies included in the attendee list are Arnotts; Artech Print: Australian Paper; Australia Post; Ball & Doggett; Birdstone; Blue Star WEB; Bottcher Australia Pty Ltd; Boxer & Co. ; Brebner Print; Bright Print Group; Confoil; Colour Graphic Services; DreemAR; Ecolean; Epson Australia; Energi; Exelnetwork; Format Print; Fuji Xerox Australia; Graph-Pak; HP Graphic Solutions; Hybrid Software; IVE Group; Kirwan Print Group; Konica Minolta Aust; Labels & Packaging ANZ ; Litho Superpak P/L; Matthews Australasia; Mela; Multi-Colour Corporation; Orora; Pegasus Print Group; PES Print NZ; Print & Pack Australia; Printing Industries Association Australia; Profile Packaging; RollsPack; Roy Morgan Consulting; Sappi Trading Australia Pty Ltd; SEAGA Group Australia; Snack Brands Australia; Sunrice; Soar Print; Spawnit; Spotpress; Tharstern Australia; The Edison Agency, TSA… and more.

    To join the crowd, you can book tickets here: https://www.book-this.com/packaging-news-live-sydney-2018/event/ticket

    For the full programme, take a look here: http://www.packagingnews.com.au/live

  • Label printers move into packaging

    Next month’s inaugural Print21 + PKN LIVE: New Frontiers in Packaging Print will examine how increasing numbers of label printers are finding gaps in the packaging market.

    In a session focused on printers who were early adopters of digital printing, starting with labels – and who are now exploring growth opportunities in packaging, we’ll hear from companies like Kirwan Print Group, Soar Print and Excel Print.

    ‘Primed to move into the packaging sector’: Steve Matthews, CEO Excel Print.

    Guest panellist Excel Print CEO Steve Matthews will share his company’s journey from its establishment as a digital cut sheet printer in New Zealand in 1987.

    “We are NZ’s largest digital print provider and four years ago we diversified into the label industry,” says Matthews. “Recently, we’ve invested in equipment that has enabled us to start out our journey in the flexible packaging market.

    “We are experts in fit-for-purpose, cost effective label print solutions using state-of-the-art digital technologies We have a strong label and shrink sleeve operation and are now primed to move into the packaging sector. We currently supply trade partners with print as we are yet to have our own in-house finishing for flexible pouches.”

    LIVE’s Game-Changing Technology in Packaging Printing session will also feature Fred Soar, MD of Auckland-based Soar Print, who will discuss opportunities in the food and beverage industry, where artisan brands are proliferating, giving rise to a demand for short print runs of multiple SKUs.

     Other panellists and speakers at Print21 + PKN LIVE: New Frontiers in Packaging Print will include: IVE Group executive chairman Geoff Selig; Orora Fibre group general manager Brian Lowe; Kellie Northwood, CEO ACA / Executive Director TSA Limited and APIA; PIAA CEO Andrew Macaulay; Marty Stone – Australia Post’s head of category – simplifying business, small business; Currie Group director, labels and packaging, Mark Daws; Matthews Intelligent Identification CEO Mark Dingley; Gwen Blake, managing director of packaging design company Boxer & Co; Amber Bonney, creative director of The Edison Agency; Ian Douglas, solutions architect and director of Spawnit; tech entrepreneur Bill Atta; and Birdstone Collective director Ian Blair.

    Tickets are on sale here. 

    Find program details here.

    When: Friday 3rd August, 2018

    Time: 9am to 4pm

    Where: Monkey Baa Theatre, Darling Harbour, Sydney 

    Click here to view map

  • Print21 + PKN LIVE gathers steam

    Australia’s first printing and packaging technology forum is just under a month away, and plenty of people have already bought tickets to what promises to be an exciting and informative inaugural event.

    Print21 + PKN LIVE: New Frontiers in Packaging Print will explore the technological developments that are shaking up the print and packaging industries, from FMCG to point of sale, cartons for e-commerce, and more. Attendees will have the opportunity to learn from industry experts about the best way to jump on board with these new changes and challenges, and how these disruptions could revolutionise their businesses.

    Panellists and speakers will include: IVE Group executive chairman Geoff Selig; Orora Fibre group general manager Brian Lowe; Kellie Northwood, CEO ACA / Executive Director TSA Limited and APIA; PIAA CEO Andrew Macaulay; Marty Stone – Australia Post’s head of category – simplifying business, small business; Currie Group director, labels and packaging, Mark Daws; Matthews Intelligent Identification CEO Mark Dingley; Gwen Blake, managing director of packaging design company Boxer & Co; Amber Bonney, creative director of The Edison Agency; Ian Douglas, solutions architect and director of Spawnit; tech entrepreneur Bill Atta; Birdstone Collective director Ian Blair; and New Zealand’s Fred Soar, managing director of Soar Print.

    Session highlights include:

    • Digital disruption and what it means for print and packaging
    • Down the aisle: how printed packaging and POS are enhancing the shopper journey
    • How on-pack triggered AR experiences are driving consumer engagement
    • Printed packaging’s role in the e-commerce ‘unboxing’ phenomenon
    • New directions in flexible pouch packaging and printing
    • Latest design trends for printed packaging and what they mean for Australian/NZ FMCG brand owners and their packaging suppliers
    • Digital printing is on a roll… who’s leading the charge in packaging and what advantages are they delivering to brand owners?

    Headline sponsors are HP and Currie Group; gold sponsor is Matthews Australasia; and silver sponsors are Ecolean and EFI.

    Who should attend:

    • Packaging Converters / Printers
    • Brand Owners / Managers
    • Brand & Packaging Designers / Graphic Arts Professionals
    • Commercial Printers
    • Printing Technology Suppliers

    Find program details here.

    When: Friday 3rd August, 2018
    Time: 9am to 4pm
    Where: Monkey Baa Theatre, Darling Harbour, Sydney 
    Click here to view map

  • Trans-Tasman talent to appear at LIVE

    New Zealand label and packaging printer Fred Soar is the latest entry in a star-studded lineup of speakers at Print21 + PKN LIVE, where he will discuss how labels have boosted his business at Soar Printing.

    Fred Soar.

    One of Auckland’s oldest family businesses, Soar Printing has moved into digital labels with the purchase of a HP Indigo press. Soar, managing director, is looking forward to sharing his experience at LIVE. “I’ll be speaking about some of the work we’re doing on our HP Indigo 6800,” he said. “As a commercial printer we diversified into labels about five years ago, and now we’re getting some traction and selling more folding cartons as a result of that as well, which is interesting.”

    Soar encourages printers and converters to attend, as LIVE will provide valuable learning and networking opportunities. “These events are very valuable for printers. It’s always good to keep abreast of trends in the industry and to meet other people, form different markets so you’re not competitors, and share ideas openly,” he said.

    Print21 + PKN LIVE will be held at Monkey Baa Theatre, Darling Harbour, Sydney, on Friday August 3. Sessions will cover:

    • Digital disruption and what it means for print
    • Consumer engagement via packaging and POS
    • Packaging design trends   what brands and printers need to know 
    • Game-changing printing technology and the advantages for printers and FMCG brands
    • Automation, IoT, and AI… future directions for packaging and printing.

    Early bird tickets for the event close tonight, and are available at https://www.book-this.com/packaging-news-live-sydney-2018/event/ticket.

  • Impressive line-up for Print21 + PKN LIVE

    Leading industry figures from Orora, IVE Group, Australia Post, Currie Group, the PIAA and elsewhere have signed on as speakers and panelists for Australia’s first packaging and printing technology forum to be held in Sydney in August.

    The inaugural Print21 and PKN LIVE forum – New Frontiers in Packaging Print – will explore the latest developments in packaging print technology, 

    From FMCG to point-of-sale, to cartons for ecommerce, packaging and brands are fast being transformed into multichannel media and the forum will examine growing opportunities for printers in packaging in the digital age, and review the technology driving this change.

    Panelists and speakers will include: IVE Group executive chairman Geoff Selig; Orora Fibre group general manager Brian Lowe; PIAA CEO Andrew Macaulay; Marty Stone – Australia Post’s head of category – simplifying business, small business; Currie Group director, labels and packaging, Mark Daws; Matthews Intelligent Identification CEO Mark Dingley; Gwen Blake, managing director of packaging design company Boxer & Co; Amber Bonney, creative director of The Edison Agency; Ian Douglas, solutions architect and director of Spawnit; tech intrapreneur Bill Atta; and Birdstone Collective director Ian Blair.

    Sessions will cover:

    • Digital disruption and what it means for print
    • Consumer engagement via packaging and POS
    • Packaging design trends – what brands and printers need to know 
    • Game-changing printing technology and the advantages for printers and FMCG brands 
    • Automation, IoT, and AI… future directions for packaging and printing.

    Major sponsors include HP, Currie Group and Matthews.

    Find program details here.

    Early bird tickets are available here.

    When: Friday 3rd August, 2018
    Time: 9am to 4pm
    Where: Monkey Baa Theatre, Darling Harbour, Sydney 
    Click here to view map