Posts Tagged ‘Print21’

  • Wayne Robinson joins Print21 as editor

     

    Top team: (l-r) Doris Prodanovic, Publishing Assistant; Patrick Howard, Publishing Editor; Lindy Hughson, Publisher; Wayne Robinson, Editor; and Jake Nelson, Journalist

    Leading print industry journalist Wayne Robinson is now installed as the Editor at Yaffa Media publication Print21 magazine and news website, and as Associate Editor at PKN Packaging News.

    At Print21 Robinson joins Publishing Editor Patrick Howard, Journalist Jake Nelson, Publishing Assistant Doris Prodanovic, and Publisher Lindy Hughson, representing the strongest team established at an Australian print industry title. Print21 is the highest circulating print media in the country, and has the biggest news website, with more readers than any other.

    Hughson says, “It is great to have Robinson join our Print21 and PKN team at Yaffa Media, strengthening our capability in providing engaging and inspiring content to serve our printing and packaging community. With the power team we will now have in place, Print21 will reinforce its position as the magazine of record for the printing and graphic arts industry.”

    As the new editor of Print21, Robinson continues his decades long engagement with the Australian and New Zealand printing and graphic arts industry. In his new role he will enjoy more support in bringing his trademark insight on the supply and production aspects of printing as well as industry politics and movement.

    Patrick Howard, the founding editor and former publisher of Print21, will remain with the title as publishing editor, he says, “I have known Wayne for many years, and have always admired his professionalism, his knowledge and commitment to the industry, the readers of Print21 will be the beneficiaries of his editorship.”

    Contact Robinson with all your news stories and tips at WayneRobinson@yaffa.com.au or tel 02 9213 8213.

  • On the chemistry of success: Böttcher Australia celebrates 20 years – Print21 magazine

    Mitchell ‘Mitch’ Mulligan … happy to be celebrating 20 years leading Böttcher Australia.

    While automation and speed are making offset printing more productive, they’re also throwing up fresh challenges. Mitchell ‘Mitch’ Mulligan has been at the helm of industry supplier Böttcher Australia since its founding 20 years ago. He’s marking the anniversary with trademark optimism and a renewed commitment to the future of print.

    Looking back isn’t Mitch Mulligan’s style. The whippet-lean motorcycle racing champion is more concerned with the challenges of ‘future-proofing’ his business as the industry shifts and changes. Deeply engaged with the prospects and opportunities for his company, Mulligan is keenly aware of how offset printing has transformed since he first hung out the Böttcher shingle in Sydney two decades ago. At that time digital printing was scarcely a ripple on the pond of the printing industry; commercial printing meant offset production, and print shops with multiple presses were all dependent on roller repair and replacement.

    When introducing the Böttcher brand to Australia and New Zealand, he addressed an industry of an estimated 2500 commercial printers using printing plates. These ranged from large enterprises with full-size presses down to shop-front franchises with a Heidelberg GTO in the back room. No matter their market power or size, using offset presses was the technology that united printers. It also provided a good market for the German-based roller supply company.

    Change from a front-row seat

    In the years since, Mulligan has had a front-row seat to witness the transformation of the industry. He has seen the market dramatically reduced in the number of enterprises, if not necessarily with a concomitant decline in volume. In this anniversary year at his Castle Hill offices, on careful calculation he estimates there are around 600 “plate-using printers” left across the nation.

    For some printing businesses and suppliers, the digital revolution has proved a disaster. Many an enterprise has shuttered and fallen by the wayside, unable to adapt to the new market conditions. For Böttcher Australia, it has delivered an environment where entrepreneurial management and agility has allowed the company to flourish and expand. While dealing with the overall decline in the traditional offset-based roller, blanket and chemistry business, Mulligan points to increased market share and an expanding portfolio of products, many addressing industries outside of printing.

    Needs-based development

    As managing director of Böttcher Australia, chairman of suppliers’ organisation Visual Connections, and stalwart of the Lithographic Institute of Australia, Mitch Mulligan is the quintessential printing industry professional: enthusiastic, positive and knowledgeable. Now 55, he kick-started the company’s local presence in 1998. Despite Böttcher’s reputation for roller supply, he stresses that the German-based mid-sized global company is really a chemistry enterprise rather than a roller manufacturer.

    Printing chemistry, along with blankets and plates for sheetfed and web offset, augment the core offering of rollers for every conceivable style of printing – and not only for printing. Increasingly, he’s moving to explore possibilities of speciality rollers for other industries such as steel, timber and pharmaceuticals.

    Team Bottcher Australia.

    “It’s still the same story as when we began: looking to where we can add value. It’s about keeping our eyes and ears open to identify how we can assist. Recently printers were really struggling with HUV and LED printing because, of all things, the printing blankets couldn’t take the new inks. It was a period of trial and error for many users. We developed a compound on our blanket that has now stood the test of time. Instead of changing 20 blankets a week, printers now have them on for weeks on end,” he says.

    It’s a fine example of what he terms ‘needs based development,’ identifying industry requirements and coming up with a solution. He shies away from the over used term ‘innovation’, preferring to mine the company’s vast technical expertise and global reach to identify new products that will make life easier and more profitable for printers. These he identifies as ‘champion products’ that meet new and developing needs.

    Sealing the solutions

    “Our ‘New UV’ blanket is one of our champion products. It’s been very well received because it solves the problem. Initially, the new blankets went into CMYKhub, an early adopter of HUV drying. After a trial, they pulled the lever on it and said ‘we’ve got to have it’. So we brought in as much as we could get hold off,” he says.

    Another ‘champion product’ is Böttcher Pro-tect Sealer, which protects print from scuff and marking on perfecting presses. According to Mulligan it’s been widely adopted since he first introduced it here.

    “Printers run it when they think there might be heavy ink coverage on a particular job. They love it. Some of them have now got to the stage where they run sealer all the time, because it’s cheaper than having to reprint a job. It’s a mixture of risk mitigation and insurance.

    “The print goes straight out to the bindery, with no marking. It’s a sleeper product for us. We’re not competitive price-wise, but we’re competitive performance-wise. Printers tried it and they’ve gone ‘yes!’ because the worst thing is to have a sealer that makes your product turn yellow. I’ve seen that time and time again. Ours doesn’t.”

    He delights at such acceptance: “It is really interesting for us. We bring something in, try it, and then next thing we know we’ve got an absolute champion on our hands. Those sorts of tailored solutions have been really good for us.”

    Family values

    In his time with Böttcher Systems, Mulligan has made a yearly pilgrimage to the German HQ for the annual meeting, although in 2011 the company broke tradition and held the event in Sydney. Böttcher is a family-owned enterprise; its current CEO, Franz-Georg Heggemann, is the eighth generation of the family. In 2015 the company celebrated 290 years in continuous operation since 1725, when Johannes Loosen first opened for business as a tanner in Cologne. That puts Böttcher in a very elite group indeed.

    Its longevity is no cover for lack of dynamism; over the past 20 years, Böttcher posted an annual growth rate of four percent. “It’s not bad for a mid-sized global technology company that invests ten percent of its revenue in R&D,” says Mulligan proudly. Of course, the growth rate in Australia and New Zealand is much higher. That’s what happens when you come from a standing start with a very competitive managing director.

    When it comes to sales, Mulligan is fairly ambivalent. Recognising the need to reach out to his customer base he sees the role more in terms of technical consulting rather than any hint of hard selling.

    “I have a very competent technical sales team. They’re first and foremost here for their technical skills to help maintain and develop the relationship with the customer. All of them were lithographers, production managers or demonstrators, who were well-positioned in the offset space when I was lucky enough to pick them up. They came with the understanding of that perspective.”

    Böttcher service can be anything from educating customers on best practices for operating a press or upgrading maintenance processes to training and keeping skills up to speed. “It’s all part of the tools. We can go in and put a tailored solution together to suit circumstances. So, if you call sales engaging with your customer and telling them of new opportunities or new ways of adding value to their business, then that’s exactly what we do. When we’re aware there’s something in our tool kit that’s of use, we’ll engage. And we engage robustly.”

    Keep rolling along

    However, rollers remain the primary identified product. In this space Mulligan is quick to reinforce that there’s plenty of developmental work going on.

    “We’re not going to sleep on rollers. It’s a question of getting the compounds right, of being able to cope with faster and faster machines, with the changes in technology in terms of inks – vegetable or oil-based inks. Then there’s the transition to LED and HUV inks and developing compounds that are stable, resistant and long life. That’s still our mantra no matter what the application.”

    He continues: “The compounds we had twenty years ago are very different to what they are today. We do around three thousand compound tests a year. Out of that we may find two or three that will stick, and they go to the next phase. The R&D team is always playing with the matrix.”

    Changes in printing technology have undoubtedly put the company’s replacement system to the test but some things don’t change. Mulligan says he is still called upon to recover rollers for 46cm one and two-colour small offset presses. That takes a bit of doing, but he’s happy to claim that he can still replace 52cm rollers from stock.

    Grapple with change

    Mulligan admires the way printers have handled the massive transformation in technology and business over the past quarter of a century. He knows how difficult it’s been. Those who survived and thrived have had more than good luck on their side.

    “I think there are those who’ve understood it well and adapted and changed. They need to be applauded. They’ve been agile and adaptive.

    “In the main, we all grapple with the rate of change. But those who understand are having that conversation with their mates up the road. They’re putting solutions together. In the future I expect to see more collaboration, more consolidation,” he says.

    “That’s a positive thing. It’s better to do it now than wait until you’ve no choice. There’ll be printers that’ve found a sweet spot with unique offerings around for a very long time. They’ll always be there,” he says.

    Much as Böttcher Systems Australia, in the lively and skilled hands of Mitch Mulligan, is set to develop its own specialised future for many years to come. 21

  • Currie Group – Setting benchmarks for industry service: Print21 magazine cover feature

    Currie Group has one of the largest support teams in the industry.

    Contemporary printing is a technology-driven manufacturing industry. In factories and shops around Australia & New Zealand it utilizes sophisticated machinery, software, computers and workflows, frequently operating 24/7. In order to achieve optimum productivity everything in the complex process needs to perform reliably and as expected. When the unexpected fault occurs service response in terms of time and expertise becomes the crucial factor. That’s where the Currie Care Centre comes in.

    It’s no coincidence that Currie Group, the largest independent equipment supplier to the graphic arts industry across Australia and New Zealand, has one of the largest service teams in the industry. Almost 70 years ago the company started out as service engineers in Melbourne under Bill Currie, father of current executive chairman, David Currie. As printing engineers the business thrived for many years before transforming into the high-profile technology supplier that is today’s Currie Group.

    One thing that hasn’t changed in the company’s journey towards modernity and the future is the service ethos that first brought it recognition and reputation. The benchmark of the printing industry service offering is the Currie Care Centre, informed by the tradition of ensuring printers can rely confidently on expert knowledge and prompt service response times.

    Marcus Robinson’s approach as service manager Australia & New Zealand is deeply influenced by Currie Group culture. Starting out by serving his electrical apprenticeship with the company, he’s spent most of his 19 years there looking out for the service needs of the widest range of Australian and New Zealand commercial printers and label converters. From HP Indigo digital printing, Horizon finishing, Cron CTP and Scodix digital embellishing, Robinson has earned a reputation of being one of the best service professionals in the region.

    There is a down to earth pragmatism about the Currie Care Centre and Robinson that likely draws its inspiration from how it all began. Trade credentials are recognised as important as college degrees. “When I started I was fixing offset presses, but then one day I was called into the office to answer the phone when someone was sick. That’s a long time ago and I’ve never been back on the tools since.

    “A lot has changed since then, the company has grown, the industry has evolved and diversified but one thing that has remained strong is our loyal customers, some who have been with us for over 50 years. We must be doing something right.”

    A measure of the importance attached to his role by the Group can be seen in the number of employees that are dedicated to providing service. Over 60 percent of all the individuals that work within Currie Group are in the operations team, focused on delivering service via the Currie Care Centre. Through the Centre ‘Currie Care’ is a service contract offering whose benefits Robinson is continually promoting. Although not every customer signs on he’s convinced it makes good sense.

    “We promote Currie Care because it works for printers. When you sign on you know there’ll be no unbudgeted costs; it helps with business planning and peace of mind with no unexpected spare parts or engineer labour costs. We work on a monthly charge basis that our Currie Care customers incorporate into their budgets. We carry out planned preventative maintenance throughout the year to ensure machines are operating at optimal performance to prevent machinery break down’s or any unplanned stoppages. It lets us work very proactively with our customers,” said Robinson.

     

    The Currie Care Centre is staffed by experts to solve problems remotely.

    HP Indigo is the premier digital production press brand in the industry with machines serving commercial printing, labels and packaging. It led printing towards its digital destiny and is still blazing the trail in new forms and methods of production. No new technology emerges without teething problems and the Currie Care Centre and Robinson have been at the forefront of printing’s engagement with digital technology. The challenges faced along the way helped define the professionalism and sophistication

    of the current service response. As the company responsible for every aspect of the brand in the local market, Currie Group had to up-skill from its traditional expertise to servicing the latest in high technology electronics, computers and high-speed data transmission.

    To meet this challenge Robinson embarked on recruiting graduates with the required skill sets.

    “Gone are the days when we were only looking for electricians or fitters and turners. Now we want skilled engineers, university trained or industry experienced recruits with the right background. Our graduate program has been a great success. We recruit people straight out of university. These are candidates without industry experience, coming to us straight from university or further education. They’ve done a four to five-year degree. We hire them, train them and buddy them up with a senior engineer who takes them on the road and mentors them. So far, we’ve had nineteen people go through our graduate program over the past eight years,” he said.

    Training is at the heart of the Currie Care Centre ethos. With an end-to-end portfolio of equipment, it’s vital to keep engineers up to speed with new releases.

    “We’re very proactive about sending our people for training, whether it’s local in our state-of-the-art training centre, Israel, Japan or elsewhere. It’s investing good money in our people to make sure they’ve got the best background and training in the products. We do have specialists but try to keep a broad spread of skills across all equipment.”

    Currie Group provides training for its HP Indigo press operators to the highest possible standard and having highly skilled customer operators combined with the remote capabilities of the Care Centre provides a formidable solution for fast diagnosis and the resolution of issues as they arise.

    “Overall, it’s a dynamic team, we have a great mix of experienced engineers who’ve been with us for many years in conjunction with upcoming graduates. We recently held an internal training seminar for our product specialists and team leaders in our Melbourne Training Centre and after a quick poll we tallied three hundred plus years of Indigo experience in the room… now that’s unique,” said Robinson.

    “We are currently expanding, looking to hire talented service personnel in New South Wales, Queensland, Victoria and New Zealand and I’m always happy to hear from prospective candidates.”

    Right people, right place

    “We provide an unmatched service;” Marcus Robinson, service manager, ANZ.

    Providing service to the graphic arts industry has always been a matter of striking the right balance between investment and results. The debate continues as to whether service should be regarded as a profit or cost centre. What’s certain is that without it there would be a lot less value delivered to Currie Group customers. The development of the Currie Care Centre with state of art remote diagnostic tools has gone a long way towards increasing reach without necessarily breaking the budget.

    “Ten percent of our service team operate from the Currie Care Centre, this is a team of highly skilled engineers who run diagnostics and work with customers to resolve problems remotely. It helps avoid a site visit resulting in our customers being back in production faster,” said Robinson.

    Few organisations in the printing industry have the geographic spread of Currie Group, with service engineers in every major city throughout Australia & New Zealand.

    “Every Currie Group customer has a dedicated primary site engineer who gets to know the press, the operator and the workflow. It’s like always getting your car serviced by the same mechanic. When a customer calls in we’ll despatch the primary site engineer and if they’re elsewhere then of course another engineer is sent,” he said.

    Robinson believes his operation is unique in the industry due to its end-to-end service. Currie Group is the largest independent supplier when it comes to servicing the largest range of equipment. “It’s hard to say who has the largest service organisation. From a helicopter view I believe we’re the largest across the industry in end-to-end service. We have such a plethora of service offerings. We provide an unmatched service,” he said.

    There’s no doubt that a lot of the drive and commitment to the Currie Care Centre originates from David Currie. At a time when many organisations in the printing industry are cutting back on service numbers, Robinson is grateful for the full support he gets from the boss for his current expansion. It’s a commitment much appreciated.

    “David Currie is a great supporter of our service operations; he backs us all the way. I’m sure it’s because of how he started in business.” 21

     

  • Print21 and PKN LIVE at Monkey Baa – VIDEO

    Lindy Hughson, publisher of Print21 and PKN Packaging News, at the LIVE event.

    The inaugural Print21 + PKN LIVE event was a rousing success, with a full house turning out to hear industry experts discuss the best ways to push back the boundaries of packaging print.

    168 people registered for the event, held at the Monkey Baa Theatre in Darling Harbour, Sydney, on Friday August 3. Lindy Hughson, publisher of Print21 and PKN, was delighted with the success of this first-ever co-branded LIVE event for Print21 and PKN. “The speaker content was of a very high standard, relevant and engaging, and the positive vibe among delegates on the day was tangible during the networking sessions,” she said. “It’s great to be in a position to take the lead on creating an information-sharing and networking forum of this calibre for our packaging and printing community.”

    Pierre Pienaar (right), WPO, and Amber Bonney, The Edison Agency.

    Among the guests was Pierre Pienaar, president of the World Packaging Organisation, who told Print21 and PKN he found LIVE rewarding and stimulating. “There was a great line-up of speakers who delivered their content well,” he said. “As with PKN’s previous LIVE events, the networking was fantastic.”

    Ruth Cobb, PrintNZ (left), with Mark Daws, Currie Group.

    Ruth Cobb, general manager of PrintNZ, also made the trip to Sydney with several of her members to attend. “It was a great day and a good chance to catch up with many people,” she said. “It was good to see a few Kiwis had made the trip across the ditch. There was some useful information that came out of the sessions and it is always good to hear from the converters themselves, as well as the machinery suppliers.”

    Long-time PKN LIVE sponsor Currie Group was the headline sponsor, along with HP, for the event. Mark Daws, director of labels and packaging at Currie Group, said he was delighted to have the opportunity be part of this first-off event for the packaging print community. “The positive vibe was palpable, the speakers delivered engaging, interesting content that was well received by all those I have spoken to. I look forward to the next LIVE event,” he said.

    The day’s four sessions covered driving consumer engagement, packaging design trends, game-changing technology, and the ‘future unpacked’. Speakers and panelists included Laura Demasi, director of consumer and social trends at Roy Morgan Research, who delivered the keynote address; Amber Bonney, creative director at the Edison Agency; Mark Daws, director of labels and packaging at the Currie Group; Geoff Selig, executive chairman at IVE Group; and Andrew Macaulay, CEO of Printing Industries.

    Setting up for the big day!

    Picture 1 of 30

  • Packaging is ‘most important brand billboard’ – LIVE! Opens.

    Lindy Hughson, publisher of Print21 and PKN Packaging News, opens the inaugural Print21 + PKN LIVE event.

    Lindy Hughson, Publisher of Print21 and PKN News, opened the inaugural New Frontiers in Packaging Print as the first co-branded event from Yaffa Media’s new magazine stablemates today at Sydney’s Darling Harbour. 

    “This is the first of its kind for our packaging printing community, which is undergoing a transformation brought about in large part by digital printing,” said Hughson in her opening address. A full house of industry professionals from both print and packaging came to hear and share the experiences of the new digital evolution.

    Laura Demasi, Roy Morgan, delivers the keynote address at Print21 + PKN LIVE.

    The keynote address, delivered by Laura Demasi, director of consumer and social trends at Roy Morgan, focused on the ‘rise of the real’ and what it meant for traditional media. While Australians are spending more time on the internet than ever before, areas like catalogues, magazines and books have remained resilient, said Demasi. “It’s really tempting to think that the world is digital, that’s all we do, that’s the end of the story – but that’s not true,” she told the audience. “We spend more time interacting with media than we ever, ever have, and we do it right across the board – in digital and some traditional channels.”

    The event continued with a session on driving consumer engagement, featuring Amber Bonney, head of creative strategy at the Edison Agency, who discussed how printed packaging and POS are enhancing the experience for shoppers; a look at serialisation and coding on packaging, and how it can be used to enhance brand security and consumer engagement from Mark Dingley, CEO of Matthews Australia; and a deep dive into personalisation and versioning, and how they can create opportunities for brands marketing to the ‘me generation’, from Conrad Mendoza, regional marketing manager for brand innovation at HP.

    168 people registered for today’s event, which continues this afternoon with sessions on packaging design trends, game-changing technology, and the ‘future unpacked’.

  • Against the wind: Andrew Macaulay in Print21

    Andrew Macaulay, CEO PIAA.

    The altered landscape of the commercial printing industry in Australia has seen a drop in the number of companies enrolled as members of the Printing Industries Association of Australia. The peak body has struggled to find a new identity as successive boards turned a blind eye to the inevitable decline of its membership.

    The simple fact is, there are a lot fewer printing companies today. Andrew Macaulay, CEO, was brought in to pick up the pieces after a self-destructive spat three years ago. Even as he stabilises the ship, he harbours no illusions about the job ahead. He spoke with Patrick Howard in the latest issue of Print21 magazine.

  • Reinvent packaging print at LIVE

    Print21 + PKN LIVE: New Frontiers in Packaging Print is just two days away, as is your opportunity to learn about new ways to transform your print and add value for your customers.

    The opportunities in adding value to print are well-known to Italian winemaker Mondodelvino. Instead of cutting prices for promotions, the company has turned to digital print to create eye-catching packaging for its products; one campaign, in Christmas 2017, boosted sales by 18 percent over the previous holiday season. Another ongoing campaign has spurred retailers to double the number of wine cases they order, as each set of six cases, when put together, creates a single eye-catching image that vendors want to complete.

    Conrad Mendoza.

    Now, HP’s Conrad Mendoza is coming to Australia to show guests at Print21 + PKN LIVE this Friday how they can do the same for their business. Mendoza is the regional lead for brand owner and agency innovation under HP’s Graphic Solutions Business portfolio for the Asia Pacific-Japan region, and has been involved in the digital printing industry for more than 15 years. He has held various roles in business management, strategic marketing, sales, product management and print application development for some of the most innovative digital printer manufacturers today.

    Based in Singapore, Mendoza works directly with global CPG brands like co-creating with them digitally printed campaigns. He also conducts ideation workshops for brands to help them transition from using conventional to digital print in a unique way. He’ll be attending Print21 + PKN LIVE on Friday August 3, delivering the following presentation:

    Reinventing Brand Experience on Pack

    Discover digitally printed packaging as an the new innovative media for consumer brands

    • Recreate the brand experience both on-line and off-line
    • Adding Packaging in the “Five Ps of Marketing”
    • Is Personalisation or Customisation a fad or a long term trend?

    Friday’s Print21 + PKN LIVE event will feature a number of sessions on consumer engagement with brands and packaging design trends by leading industry experts from Matthews Australasia, Boxer & Co., Australia Post and many more.

    Click here to book your ticket and find out more.

  • Currie Group service headlines Print21 mag

    The latest issue of Print21 magazine is out now, featuring an in-depth look at the science of colour, a tour of FESPA 2018 in Berlin, profiles of industry identities, and more.

    This month’s cover features the Currie Care Centre, Currie Group’s way of ensuring its customers receive world-class service long after the techs have got their new machines up and running. Marcus Robinson, service manager for Australia and New Zealand at Currie Group, believes Currie Care works for printers. “From a helicopter point of view I believe we’re the largest across the industry in end-to-end service. We have such a plethora of service offerings,” he said.

    From Berlin, Nessan Cleary reports on a FESPA show that turned its attention towards industrial markets. “Conventional wisdom has it that large-format printing is mainly about sign making and display graphics, but wide-format inkjet technology is pushing beyond this, which was abundantly clear at this year’s main FESPA event in Berlin, Germany,” he writes.

    Colour management can be one of the fiddlier parts of any printer’s process. Fortunately Andy McCourt is on hand with a three-page feature on accurately measuring and controlling your colour. “A properly-managed closed-loop colour workflow where the process is strictly followed to produce predictable and repeatable colour is readily achievable,” he assures.

    In a pair of printing industry profiles, Patrick Howard speaks to Andrew Macaulay, CEO PIAA, on the turnaround in Printing Industries over the last few years; and to Mitch Mulligan of Bottcher on the 20th anniversary of the supplier setting up shop in Australia.

    All this plus a deep dive into benchtop UV printing, Australia’s second KM-1 digital press, a slew of new equipment installs, and all the news that’s fit about print make this issue of Print21 magazine a great way to while away those winter blues. Check it out here!

    To subscribe to our print edition, go here or email editor@print21.com.au.

  • Packaging leads shopper impulses: study

    Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage, new study reveals brand packaging effects on customers

    Design and tangibility of product packaging continues to have a major effect on shoppers’ buying habits, as 38 per cent of consumers purchase a new item based on their enjoyment of the packaging, a new study has found.

    Conducted by Esko, alongside sister companies Pantone, X-Rite and AVT, the study titled Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage highlighted what primary shoppers want from food and beverage packaging.

    The shopper is more likely to buy a product once they touch it, and how the packaging looks and feels in their hand impacts that impulse. In-store experiences, such as taste samples or displays, had 20 per cent of shoppers buying a new product as a result.

    Esko president Udo Paneka said understanding how consumers connect with the brand will further elevate the experience they have with the product they are buying.

    “By connecting the packaging value chain through the latest packaging technologies, fast-moving consumer goods companies will be able to better connect to consumers and elevate their brand experiences,” he said.

    “Both premedia and converters will better understand the product standards consumers expect and can work more seamless with brand owners to provide them. This helps to make packaging the enabler to satisfy consumer needs rather than being a cost driver or a headache.”

    Consumer behaviour of online food and beverage purchases

    The study further analysed the online shopping habits for food and beverage products and found the offline and online experience would need to mirror each other in order to meet consumer expectations.

    The study also found:

    • 47 per cent of shoppers expect the product image to match the product packaging that arrives on their doorstep
    • 26 per cent of primary shoppers who had returned product based on the packaging reported that they did so because they thought it looked wrong or was counterfeit
    • Only 0.8% of primary shoppers indicated that they have never purchased any food and beverage products online
    • 33 per cent of those who purchase online cite convenience as a reason and 43% of respondents say they shop online to get a better price
    • 75 percent of shoppers stated they foresee purchasing more snacks online in the next 18 months
    • 9 percent of primary shoppers say that buying these food and beverages online isn’t their first preference and they won’t purchase this way in the future

    Next week’s Print21 + PKN LIVE event will feature a number of sessions on consumer engagement with brands and packaging design trends by leading industry experts from Matthews Australasia, Boxer & Co., Australia Post and many more.

    Click here to book your ticket and find out more.

     

     

  • LIVE: new AR app for printers & packagers

    Print21+PKN’s LIVE industry forum in Sydney next month will showcase an advanced new augmented reality (AR) app from software innovator DreemAR that’s designed to add value to printing and packaging businesses.

    ‘It takes AR out of the realm of gimmick’: Bill Atta, DreemAR.

    “It takes AR out of the realm of gimmick and provides a commercially viable and measurable tool that can show Return on Investment (ROI),” says Bill Atta, head of product development at DreemAR, one of the fastest growing brands in AR. The software development firm is backed by Eastern Press, a 35-year-old print and marketing communications company based in Melbourne.

    “It’s developed by printers for printers and packaging firms,” says Atta. “We are proud that our DreemAR platform is already being used in several countries around the world including the USA, UK, South Africa and New Zealand.”

    AR makes it possible to layer interactive digital content through the pages of printed material. The new DreemAR app allows companies to easily measure and analyse customer response in order to show ROI.

    “For marketers and content creators, this technology can be experienced through any mobile device, which means it’s accessible to virtually anyone and because it is largely a digital experience this means we can track, measure and report on all the data you need and expect from any digital channel,” Atta says.

    The app will be the subject of a Tech Fast Front presentation by Atta at the LIVE forum. “I’ll be demonstrating an example of a recent campaign we’ve done, take a sneak peek into our website technology and provide a window into the analytics that we can now collect.”

    Print21+PKN’s LIVE industry forum New Frontiers in Packaging Print has attracted leading companies across a range of sectors including printing, converting, design, food manufacturing and allied service providers.

    Here’s the growing list of companies that will be attending:

    Arnotts; Artech Print: Australian Paper; Australia Post; Ball & Doggett; Birdstone; Blue Star WEB; Bottcher Australia Pty Ltd; Boxcraft; Boxer & Co. ; Brebner Print; Bright Print Group; Confoil; Colour Graphic Services; Currie Group; DreemAR; Ecolean; EFI; Epson Australia; Energi; Exelnetwork; Format Print; Fuji Xerox Australia; Graph-Pak; HP Graphic Solutions; Hybrid Software; IVE Group; Kirwan Print Group; Kodak; Konica Minolta Aust; Labels & Packaging ANZ ; Litho Superpak P/L; Matthews Australasia; Mela; Multi-Colour Corporation; Orora; Pegasus Print Group; PES Print NZ; Print & Pack Australia; Printing Industries Association Australia; Print IQ; Profile Packaging; RollsPack; Roy Morgan Consulting; Sappi Trading Australia Pty Ltd; SEAGA Group Australia; Snack Brands Australia; Sunrice; Soar Print; Spawnit; Spotpress; Tharstern Australia; The Edison Agency, TSA, Visual Connections… and more.

    You can book tickets here.

    The full programme can be seen here.

     

     

     

     

  • Wayne Robinson joins Print21 as editor

    Yaffa Media, publisher of the leading industry magazine, welcomes industry media veteran as he moves over to take the helm of the premier graphics arts publication and news service.

    The well-respected Robinson will take up his pivotal industry role in August when he’ll complete a current long-term assignment. He’ll bring to bear his wealth of industry knowledge and contacts in a determination to enhance and improve the reputation and status of Print21.

    He indicated he was keenly looking forward to making the move to what he termed “a larger professional publishing group and working with the great team that’s already there.”

    Tracy Yaffa, MD Yaffa Media, said Robinson was the style of well-qualified industry writer who fits the profile of the company. “We pride ourselves on delivering excellent and engaging content created by informed professionals across all our platforms. Wayne will fit right in here and I’m looking forward to when he joins our team.

    “Patrick Howard, the founding editor and former publisher of Print21, will remain with the title as publishing editor, working with Wayne to create a powerful publishing line-up.”

    As editor of Print21, Robinson continues his decades long engagement with the Australian and New Zealand printing and graphic arts industry. In his new role he’ll enjoy more support in bringing his trademark insight on the supply and production aspects of printing as well as industry politics and movement.

    Lindy Hughson, publisher at Yaffa Media, also lent her support to Robinson joining her line-up of printing and packaging magazine titles,that includes PKN Packaging News. “I’ve known Wayne for many years and I’ve always been impressed by his professionalism. When we acquired Print21 from Patrick Howard in May, Wayne was the obvious choice to steer the title towards its future and also contribute his expertise to the slew of exciting projects lined up across out titles for 2019. With the power team we’ll now have in place, Print21 will reinforce its position as the magazine of record for the printing and graphic arts industry,” she said.

     

  • BrandWrapped: Australia Post’s custom packaging

    (l-r) Rebecca Burrows, GM, small business, Australia Post with Ian Douglas, CEO of Spawnit.

    Australia Post’s new custom packaging offering BrandWrapped, developed in partnership with pioneering software firm Spawnit, will be featured in a special presentation at Print21+PKN’s LIVE industry forum to be held in Sydney next month.

    Spawnit CEO Ian Douglas and Australia Post’s Marty Stone – head of channel development and management, business and government – will co-host a session that examines how the innovative concept was developed and how it’s being rolled out across 4,000 Post Offices across Australia.

    “It’s really exciting,” says Douglas. “To reinforce the brand at the point of delivery is critical for businesses and we’re bringing packaging to every Australian business that wants to create their own custom packaging. BrandWrapped gives small businesses access to design their own beautiful eye-catching packaging and accessories that customers will love and remember.”

    BrandWrapped, launched in March 2018, allows businesses to create personalised boxes, satchels, and other branded items such as ribbon, tape, labels, and wrapping paper, with low minimum print runs.

    Print21+PKN’s LIVE industry forum New Frontiers in Packaging Print has attracted leading companies across a range of  sectors including printing, converting, design, food manufacturing and allied service providers.

    Here’s a look at the impressive and growing list of companies that will be attending the not-to-be-missed event:

    Arnotts; Artech Print: Australian Paper; Australia Post; Ball & Doggett; Birdstone; Blue Star WEB; Bottcher Australia Pty Ltd; Boxcraft; Boxer & Co. ; Brebner Print; Bright Print Group; Confoil; Colour Graphic Services; Currie Group; DreemAR; Ecolean; EFI; Epson Australia; Energi; Exelnetwork; Format Print; Fuji Xerox Australia; Graph-Pak; HP Graphic Solutions; Hybrid Software; IVE Group; Kirwan Print Group; Kodak; Konica Minolta Aust; Labels & Packaging ANZ ; Litho Superpak P/L; Matthews Australasia; Mela; Multi-Colour Corporation; Orora; Pegasus Print Group; PES Print NZ; Print & Pack Australia; Printing Industries Association Australia; Print IQ; Profile Packaging; RollsPack; Roy Morgan Consulting; Sappi Trading Australia Pty Ltd; SEAGA Group Australia; Snack Brands Australia; Sunrice; Soar Print; Spawnit; Spotpress; Tharstern Australia; The Edison Agency, TSA, Visual Connections… and more.

    You can book tickets here.

    The full programme can be seen here.

     

  • Look who’s coming to LIVE… will you be there?

    Lindy Hughson (right) speaks to Mark Wiedermann from Frucor at a LIVE event last year.

    With exactly three weeks to go to Print21+PKN’s LIVE industry forum to be held in Sydney, interest is growing apace for the first-of-its kind event for the packaging and printing industries. Here’s a snapshot of which companies are attending.

    New Frontiers in Packaging Print has attracted industry leading companies in the fields of printing, converting, design, food manufacturing and allied service providers.

    Just some of the companies included in the attendee list are Arnotts; Artech Print: Australian Paper; Australia Post; Ball & Doggett; Birdstone; Blue Star WEB; Bottcher Australia Pty Ltd; Boxer & Co. ; Brebner Print; Bright Print Group; Confoil; Colour Graphic Services; DreemAR; Ecolean; Epson Australia; Energi; Exelnetwork; Format Print; Fuji Xerox Australia; Graph-Pak; HP Graphic Solutions; Hybrid Software; IVE Group; Kirwan Print Group; Konica Minolta Aust; Labels & Packaging ANZ ; Litho Superpak P/L; Matthews Australasia; Mela; Multi-Colour Corporation; Orora; Pegasus Print Group; PES Print NZ; Print & Pack Australia; Printing Industries Association Australia; Profile Packaging; RollsPack; Roy Morgan Consulting; Sappi Trading Australia Pty Ltd; SEAGA Group Australia; Snack Brands Australia; Sunrice; Soar Print; Spawnit; Spotpress; Tharstern Australia; The Edison Agency, TSA… and more.

    To join the crowd, you can book tickets here: https://www.book-this.com/packaging-news-live-sydney-2018/event/ticket

    For the full programme, take a look here: http://www.packagingnews.com.au/live

  • Connecting to the world – Print21 Magazine

    Industry technocrats define connectivity as the ability of disparate components in the workflow to communicate with each other and pass on information crucial to the step-by-step completion of a job.

    However, there is another, more ethereal aspect to connectivity and it is the issue of our time – how well printing as an industry, connects with the world, socially, industrially and economically. Andy McCourt takes a hard, critical look in the latest issue of Print21 magazine.

  • Label printers move into packaging

    Next month’s inaugural Print21 + PKN LIVE: New Frontiers in Packaging Print will examine how increasing numbers of label printers are finding gaps in the packaging market.

    In a session focused on printers who were early adopters of digital printing, starting with labels – and who are now exploring growth opportunities in packaging, we’ll hear from companies like Kirwan Print Group, Soar Print and Excel Print.

    ‘Primed to move into the packaging sector’: Steve Matthews, CEO Excel Print.

    Guest panellist Excel Print CEO Steve Matthews will share his company’s journey from its establishment as a digital cut sheet printer in New Zealand in 1987.

    “We are NZ’s largest digital print provider and four years ago we diversified into the label industry,” says Matthews. “Recently, we’ve invested in equipment that has enabled us to start out our journey in the flexible packaging market.

    “We are experts in fit-for-purpose, cost effective label print solutions using state-of-the-art digital technologies We have a strong label and shrink sleeve operation and are now primed to move into the packaging sector. We currently supply trade partners with print as we are yet to have our own in-house finishing for flexible pouches.”

    LIVE’s Game-Changing Technology in Packaging Printing session will also feature Fred Soar, MD of Auckland-based Soar Print, who will discuss opportunities in the food and beverage industry, where artisan brands are proliferating, giving rise to a demand for short print runs of multiple SKUs.

     Other panellists and speakers at Print21 + PKN LIVE: New Frontiers in Packaging Print will include: IVE Group executive chairman Geoff Selig; Orora Fibre group general manager Brian Lowe; Kellie Northwood, CEO ACA / Executive Director TSA Limited and APIA; PIAA CEO Andrew Macaulay; Marty Stone – Australia Post’s head of category – simplifying business, small business; Currie Group director, labels and packaging, Mark Daws; Matthews Intelligent Identification CEO Mark Dingley; Gwen Blake, managing director of packaging design company Boxer & Co; Amber Bonney, creative director of The Edison Agency; Ian Douglas, solutions architect and director of Spawnit; tech entrepreneur Bill Atta; and Birdstone Collective director Ian Blair.

    Tickets are on sale here. 

    Find program details here.

    When: Friday 3rd August, 2018

    Time: 9am to 4pm

    Where: Monkey Baa Theatre, Darling Harbour, Sydney 

    Click here to view map

  • Print21 + PKN LIVE gathers steam

    Australia’s first printing and packaging technology forum is just under a month away, and plenty of people have already bought tickets to what promises to be an exciting and informative inaugural event.

    Print21 + PKN LIVE: New Frontiers in Packaging Print will explore the technological developments that are shaking up the print and packaging industries, from FMCG to point of sale, cartons for e-commerce, and more. Attendees will have the opportunity to learn from industry experts about the best way to jump on board with these new changes and challenges, and how these disruptions could revolutionise their businesses.

    Panellists and speakers will include: IVE Group executive chairman Geoff Selig; Orora Fibre group general manager Brian Lowe; Kellie Northwood, CEO ACA / Executive Director TSA Limited and APIA; PIAA CEO Andrew Macaulay; Marty Stone – Australia Post’s head of category – simplifying business, small business; Currie Group director, labels and packaging, Mark Daws; Matthews Intelligent Identification CEO Mark Dingley; Gwen Blake, managing director of packaging design company Boxer & Co; Amber Bonney, creative director of The Edison Agency; Ian Douglas, solutions architect and director of Spawnit; tech entrepreneur Bill Atta; Birdstone Collective director Ian Blair; and New Zealand’s Fred Soar, managing director of Soar Print.

    Session highlights include:

    • Digital disruption and what it means for print and packaging
    • Down the aisle: how printed packaging and POS are enhancing the shopper journey
    • How on-pack triggered AR experiences are driving consumer engagement
    • Printed packaging’s role in the e-commerce ‘unboxing’ phenomenon
    • New directions in flexible pouch packaging and printing
    • Latest design trends for printed packaging and what they mean for Australian/NZ FMCG brand owners and their packaging suppliers
    • Digital printing is on a roll… who’s leading the charge in packaging and what advantages are they delivering to brand owners?

    Headline sponsors are HP and Currie Group; gold sponsor is Matthews Australasia; and silver sponsors are Ecolean and EFI.

    Who should attend:

    • Packaging Converters / Printers
    • Brand Owners / Managers
    • Brand & Packaging Designers / Graphic Arts Professionals
    • Commercial Printers
    • Printing Technology Suppliers

    Find program details here.

    When: Friday 3rd August, 2018
    Time: 9am to 4pm
    Where: Monkey Baa Theatre, Darling Harbour, Sydney 
    Click here to view map

  • Trans-Tasman talent to appear at LIVE

    New Zealand label and packaging printer Fred Soar is the latest entry in a star-studded lineup of speakers at Print21 + PKN LIVE, where he will discuss how labels have boosted his business at Soar Printing.

    Fred Soar.

    One of Auckland’s oldest family businesses, Soar Printing has moved into digital labels with the purchase of a HP Indigo press. Soar, managing director, is looking forward to sharing his experience at LIVE. “I’ll be speaking about some of the work we’re doing on our HP Indigo 6800,” he said. “As a commercial printer we diversified into labels about five years ago, and now we’re getting some traction and selling more folding cartons as a result of that as well, which is interesting.”

    Soar encourages printers and converters to attend, as LIVE will provide valuable learning and networking opportunities. “These events are very valuable for printers. It’s always good to keep abreast of trends in the industry and to meet other people, form different markets so you’re not competitors, and share ideas openly,” he said.

    Print21 + PKN LIVE will be held at Monkey Baa Theatre, Darling Harbour, Sydney, on Friday August 3. Sessions will cover:

    • Digital disruption and what it means for print
    • Consumer engagement via packaging and POS
    • Packaging design trends   what brands and printers need to know 
    • Game-changing printing technology and the advantages for printers and FMCG brands
    • Automation, IoT, and AI… future directions for packaging and printing.

    Early bird tickets for the event close tonight, and are available at https://www.book-this.com/packaging-news-live-sydney-2018/event/ticket.