Posts Tagged ‘PrintCom 2012’

  • PrintCom 2012

    Visitors to PrintCom Expo 2012 will be ale to stroll down Cloud Street, gather at The Watercooler, walk along Consumables Concourse and linger on Output Avenue, with the introduction of several new initiatives to this year’s event.

    Organised by the Graphic Arts Services Association of Australia (GASAA) and held in conjunction with Visual Impact Image Expo, this year’s PrintCom will include a focus on some emerging areas including cloud-based computing and its possibilities for the printing industry, software development, and new materials.

    According to GASAA executive director, Garry Knespal, the expo will feature a row of booths, dubbed ‘Cloud Street,’ which will display a range of cloud-based and web-to-print service products for the printing industry.

    “Cloud Street is a row of shell booths dedicated to Cloud, or SaaS, applications,” says Knespal. “The Cloud, with W2P, represents one of the most exciting ways for print service providers to access advanced applications without the expense of buying software, servers and hiring IT experts. It’s pay-as-you-go, always up to date and can also open up world markets with a 24/7 W2P presence.”

    The event, which will be held in September at the Sydney Exhibition Centre in Darling Harbour alongside Visual Impact and the Point-of-Purchase retail marketing show (POPAI), will also feature a series of new printing materials displays called Consumables Concourse, a meeting place for MIS vendors called The Watercooler, a trade printing provider showcase called Consumables Concourse, and Hardware Haven for A3 and B3 format printing and finishing.

    “The Watercooler in PrintCom’s Production Place is just that,” says Knespal. “We’re placing a few watercoolers in the middle of an open area where software innovators, MIS vendors, workflow and W2P will focus purely on profitable applications. They say many of the best ideas come from ‘hanging around the water cooler’ and PrintCom will have these in abundance.

    “Consumables Concourse is all about new materials for digital printing – and developments in established media such as PVC and PE. Hardware Haven as the name suggests is for digital print and finishing in the A3/B3 format – an area that many signage and display printers are adding to their wide-format services.

    “Output Avenue is for trade printing providers and creative services and is intended to be a showcase for the effectiveness of print in the marketing mixture that today includes social media, online, mobile and other screen-based media.”

    Knespal says that, with over 6,000 people expected to attend the combined shows this year, PrintCom 2012 is a valuable opportunity for businesses to secure a financial boost.

    “PrintCom is a great opportunity to give your business a last-quarter boost and is an inexpensive show to participate in,” says Knespal. “We still have some space available and, with a guaranteed visitor base of over 6,000, the power of the combined shows will deliver leads and business in a very cost-effective way.”

    PrintCom 2012 takes place from September 24-26 at Sydney Exhibition Centre, Darling Harbour. For more information, to book or to exhibit, click here.